COMMUNICATION GENERATION AND CULTURE (TH)
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COMMUNICATION GENERATION AND CULTURE explains about differences among gaps of generation. Perception, need and technology concepts are issued with variety of population and culture perspective. Slides for Bangkok University Author: Chinun Boonroungrut E-mail: b.chinun@gmail.com
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COMMUNICATION GENERATION AND CULTURE (TH)
- 1. COMMUNICATIONCOMMUNICATION GENERATIONGENERATION AND CULTUREAND CULTURE Chinun Boonroungrut: b.chinun@gmail.comChinun Boonroungrut: b.chinun@gmail.com
- 4. I Gen AgendaAgenda • • WHY: • HOW: • WHAT: • Page 4
- 5. I Gen Aim of the Session:Aim of the Session: Page 5
- 6. I Gen Page 6 ““Origin of GenerationOrigin of Generation Concepts”Concepts” Psychology Demography Sociology ManagementManagement & Marketing& Marketing
- 9. I Gen Page 9
- 10. I Gen Page 10 20 30 50 7020 30 50 70 Where is your lifeWhere is your life ?? 0 10 l l
- 11. I Gen Page 11
- 12. I Gen Page 12 : Motivation & Need: Motivation & Need Psychological TheoryPsychological Theory
- 14. I Gen SociologySociology Page 14 The Strauss–Howe generational theory, created by authors William Strauss and Neil Howe
- 15. I Gen World HistoryWorld History&& Page 15
- 16. I Gen Page 16
- 17. I Gen Page 17 Stages of Life & Generation NeedsStages of Life & Generation Needs
- 19. I Gen Page 19 Prospective ViewProspective View ExperiencesExperiences Perspective ViewPerspective View
- 20. I Gen Page 20 . Y O UY O U in 2016in 2016
- 21. I Gen Page 21 . -FUTURE--FUTURE- TechnologyTechnologyTechnologyTechnology -PAST--PAST- -- NOWNOW-- KnowledgeKnowledgeKnowledgeKnowledge Social EventsSocial EventsSocial EventsSocial Events
- 22. I Gen Page 22 •XX YY
- 23. I Gen Page 23 Case Study:
- 24. I Gen Page 24 Case Study:
- 28. I Gen MaturistsMaturists BoomerBoomer ss GenXersGenXers GenYersGenYers DefiningDefining idea…idea… Duty Individual ity Diversity Optimism SuccessSuccess becausebecause …… Fought hard and won Born and should have it Have two jobs Tenacity BalanceBalance Flexible hours Workahol ic Balance is important. Lifestyle vs. promotion LeisureLeisure is…is… Reward for hard work The point of life Relief Part of life
- 29. I Gen MaturistsMaturists BoomersBoomers GenGen XersXers GenGen YersYers OutlookOutlook Practical Optimistic Skeptical Hopeful WorkWork EthicEthic Dedicated Driven Balanced Determine d Respect forRespect for AuthorityAuthority Seniority and Tenure Similar to Traditionalists ; they’ve earned it Authority figures are to be tested and viewed with skepticism Test it out, search for the right one LeadershipLeadership byby Hierarchy Consensus Competenc e Pulling together RelationshRelationsh ipsips Personal sacrifice Personal gratification Reluctance to commit Inclusive
- 30. I Gen Bridging the GenerationBridging the Generation GapsGaps Page 30 • • • • • /
- 31. I Gen MATURISTS (Pre - 1945)MATURISTS (Pre - 1945) • • • • • • • • Messages that Motivate Your experience is respected here. It’s valuable to us to hear what has and hasn’t worked in the past. Your sense of urgency is valued, and will be
- 32. I Gen Messages that MotivateMessages that Motivate You are important to our successYou are important to our success We need youWe need you Your contribution is uniqueYour contribution is unique and importantand important Boomers (1945 - 1960)Boomers (1945 - 1960) • • • • • • •
- 33. I Gen • • • • • Gen Xers (1961Gen Xers (1961 - 19- 198800)) Messages that MotivateMessages that Motivate We’ve got the best and newest hardware/software There aren’t a lot of rules around here We’re not “corporate”
- 34. I Gen • • • • • • Gen Yers (1985 - 1995)Gen Yers (1985 - 1995) Messages thatMessages that MotivateMotivate You’ll be working with our best and brightest Your boss is in his/her sixties You and your coworkers can help turn this company around You can be a hero here
- 35. OrganizationOrganization CULTURECULTURE And Happy WorkAnd Happy Work PlacePlace B.A.(Hons), M.Sc., M.Ed., ANP (Oxford) Data Wise (Harvard)
- 36. I Gen What is Culture?What is Culture?
- 38. I Gen
- 39. I Gen (Organization Culture)(Organization Culture) .......... - / - - / ““A system of shared meaning held by members that distinguishesA system of shared meaning held by members that distinguishes the organization from other organizations” (Robbins: 2003)the organization from other organizations” (Robbins: 2003)
- 40. I Gen
- 41. I Gen ?? Page 41
- 42. I Gen Page 42
- 43. I Gen Page 43
- 44. I Gen
- 45. I Gen Happy Work Place
- 46. I Gen Case StudyCase Study
- 47. I Gen Page 47 • • • • ........ • •
- 48. I Gen Page 48 Conflict Management:Conflict Management:
- 49. I Gen Page 49