Communication arts skills are important for global competitiveness. As the world becomes more connected through technology and social media, the ability to effectively communicate through reading, writing, and speaking across multiple platforms is crucial. Modernizing traditional communication methods with innovative techniques that leverage high technology allows for learning processes to stay relevant. Developing strong communication skills gives individuals the power to effectively share information, express ideas, and compete in an environment where discerning quality sources is important.

1. Communication Arts Skills Enhancement Towards Global Competitiveness
In all walks of life, people understand each other through communication. We cannot convey message
if we do not know how to speak, read and write. Thus, this is the process of using words, signs, or behaviors to
exchange information or to express one’s ideas, thoughts, and feelings to someone else.
Today, this is said to be the year of computer age; we should shrive hard to come up with the latest
trend of communication arts. We should enhance our skills and talents by using high technologies in order to be
globally competitive. The 3R’s that we constantly used must have an innovation and have a touch of
modernization so that the learning process will be parallel to the latest techniques of communication.
We are also in an era where we are both consumers of mass media and information. The so-called social
media and their platforms such as Twitter, YouTube and Facebook. The new generation, the Millennials
particularly are considered to be the gatekeepers of information. Yes!We the millennials, we are now the “Bread
and Butter” of communication of words, images and sounds over multiple platforms including our personal
mobile phone.
In this environment, it becomes increasingly imperative to discern useful sources of information. It is a
matter on how we create our own compositions, the power to deliver speech and the confidence to face the
reality that we are not only competing to other people but rather our worst competitor is our own selves.
Moreover, communication is the only tool to express our ideas, laying down sentiments, uttering
testimonies and showing emotions to every individual. And the secret of this is thru the power of one’s skills
which are READING, SPEAKING, and WRITING.