The Influence of Media and Information to Communication

1. MEDIA AND INFORMATION LITERACY
Quarter 1 – Module 1: The Influence of
Media and Information to
Communication

2. 1. Study communication as a process and how it is influenced
by media and information.
2. Create a log that reflects their current use and interaction
with media and information, and the effects and influence of
these in their communication.
3. Write an essay on the role of media and information in the
new normal of education.
4. Draw a poster, compose a song/poem, list etiquette or create
info graphics showing how to be responsible users of media
and information.

3. 1. Communication is the process of sending and receiving messages
through verbal or nonverbal means, including speech, or oral
communication; writing and graphical representations; and signs, signals,
and behavior.
2. In a public speaking situation, the source of the message is the person
listening to the speech.
3. The process of turning communication into thoughts is encoding.
4. Tone of voice, body language, and choice of clothing of the speaker do not
convey a message.

4. 5. There is communication even without the presence of a receiver of the message.
6. Social media such as Facebook and Twitter serve as channel of communication
today.
7. Feedback provides an opportunity for the audience to ask for clarification, to agree
or disagree, or to indicate that the source could make the message more interesting.
8. Psychological noise is what happens when your thoughts occupy your attention
while you are hearing, or reading, a message.

5. 9. Your thoughts or mode can interfere the way you receive a message.
10. Noise has no effect on the communication process.
11. Stereotypes, reputations, assumptions, and biases are interference to
communication.
12. Social media provides great ways to connect interact and communicate with
friends and family while living separately.

6. 13. Since social media pose some threats to the user, it is good not to use social
media at all.
14. Being a responsible media user is a way to hold a positive, or at least a neutral
effect of media in our life.
15. Bias media help in the proper dissemination of information and communication

7. We are now in the 21st century where people are dependent
on media and information technology. Waking up in the
morning, some of those with smartphones would first check
and reply text on the phone or messages from Facebook
messenger. Others would scan first what’s on their social
media pages. To gather information or entertain ourselves,
we glue ourselves to television and radio or go to nearby
internet cafes to google or to YouTube the things that interest
us or the things we want to know.

8. For your answers to the following questions, you draw
in a coupon bond at least five for each category. Make
your work colorful.
1. What media and information gadgets or tools do
you use to connect with people?
2. What media and information gadgets or tools do
you use to get information and knowledge?
3. What media and information gadgets or tools do
you use to share information and knowledge?

9. This time, we will read an article from
Rappler.com (2020) which highlights the
immense value of meaningful connections to get
us through these challenging moments. After
reading, you will share your story on how you
maintain connections during the pandemic time.
Activity 3 Apart but Never
Alone

10. Meaningful connections with our loved ones help us get through this crisis.
MANILA, Philippines - There’s a universal truth that has sprung from textbooks to reality in recent
weeks: humans need meaningful connections.
When rumors of Enhanced Community Quarantine (ECQ) spread, many of us flocked to the
supermarkets and drugstores to stock up on food and medicines for our loved ones. Next thing we
knew, the rumors became reality.
We became isolated in our homes, far away from the people we're used to be around with at work,
school, or hangout places. Loneliness hit us. And no matter how introverted or socially flexible we
considered ourselves to be, social isolation can be overwhelming. This is especially true for most of us
in the city who only have ourselves to wake up to the next day.
But we are not alone. As cliché as it may seem, this phrase speaks the truth. We are only physically
isolated, not separated. We are lucky that it’s the year 2020 and we have the Internet as our friend.
Through technology, we can connect with other people: families, friends, and even strangers.

11. In fact, Filipinos are some of the most active internet users worldwide. This probably isn’t news to
anyone who’s active in Stan Twitter, Subtle Asian Facebook groups, or those who regularly
communicate with OFW family members.
Everywhere you look in the virtual space, there’s a Filipino there. This only goes to show how
important communication and expression is to our culture.
For those who are only discovering this for the first time, open your laptop or your phone. Click on
the family members not living with you today. Know that a few decades ago, seeing their faces on
that small screen and talking to them in real-time would have been impossible.
Your friends may not be next to you holding your hand while you break down, at least they are just a
click away. In the same way, we can easily comfort our family and friends in these uncertain times -
whether through a call, text, chat, or a voice message in your favorite app.
Moreover, the Internet has enabled us to come together to reach out to those who need our help
and support through the numerous donation drives across online groups. These efforts remind us
that every little contribution can make a huge difference in the lives of others.

12. After reading the article, did you find how
important is communication during this COVID-19
pandemic? Were you able to see the influence of
media and information on communication? Now,
you will share your own story on how you connect
with your friends, love ones or even strangers
during this global crisis.
DIRECTIONS: On a separate sheet of paper, write
your experiences in connecting with people
during this pandemic and the things you learned.
Highlight the value of proper communication and
right access to information.

13. COMMUNICATION
Communication is simply the act of transferring
information from one place, person or group to
another (SkillsYouNeed, 2020). Process of sending
and receiving messages through verbal or nonverbal
means, including speech, or oral communication;
writing and graphical representations (such as
infographics, maps, and charts); and signs, signals,
and behavior (Nordquist, 2020). Communication is the
use of messages to generate meaning, both within
and across a myriad of cultures, contexts, channels,
and media. (What is Communications Studies?,
2020).

14. THE COMMUNICATION PROCESS

15. 1. Source - it imagines, creates,
and sends the message. In a
public speaking situation, the
source is the person giving the
speech. He or she conveys the
message by sharing new
information with the audience.
The speaker also conveys a
message through his or her tone
of voice, body language, and
choice of clothing. This process
of turning thoughts into
communication is called
encoding.
8 parts of Communication as presented by What is
communication (2012)
2. Message - is the meaning produced by
the source for the receiver or audience.
When you plan to give a speech or write a
report, your message may seem to be
only the words you choose that will
convey your meaning. But that is just the
beginning. The words are brought
together with grammar and organization.
You may choose to save your most
important point for last. The message
also consists of the way you say it—in a
speech, with your tone of voice, your
body language, and your appearance—
and in a report, with your writing style,
punctuation, and the headings and
formatting you choose.
3. Channel - is the way in which a
message or messages travel
between source and receiver (What
Is Communication?, 2012). There
are multiple communication
channels available to us today.
These include face?to-face
conversations, letters, telephone
calls, text messages, email, the
Internet (including social media
such as Facebook and Twitter),
blogs, tweets radio and TV, written
letters, brochures and reports
(SkillsYouNeed, 2020) and so
forth.

16. 4. Receiver - it receives the
message from the source,
analyzing and interpreting the
message in ways both intended
and unintended by the source. In
order to receive a message, she
or he listens, sees, touches,
smells, and/or tastes to receive a
message. The process of turning
communication into thoughts is
called decoding. The receiver
decodes the message.
8 parts of Communication as presented by What is
communication (2012)
5. Feedback - when the receiver
responds to the source, intentionally or
unintentionally, she/he is giving
feedback. Feedback is composed of
messages the receiver sends back to the
source. Verbal or nonverbal, all these
feedback signals allow the source to see
how well, how accurately (or how poorly
and inaccurately) the message was
received. Feedback also provides an
opportunity for the receiver or audience
to ask for clarification, to agree or
disagree, or to indicate that the source
could make the message more
interesting.
6. Environment - is the
atmosphere, physical and
psychological, where an individual
sends and receives messages.
This can include the tables, chairs,
lighting, and sound equipment that
are in the room. The room itself is
an example of the environment.
The environment can also include
factors like formal dress that may
indicate whether a discussion is
open and caring or more
professional and formal. The
choice to text is influenced by the
environment.

17. 7. Context - the context of the
communication interaction
involves the setting, scene, and
expectations of the individuals
involved. A professional
communication context may
involve business suits
(environmental cues) that
directly or indirectly influence
expectations of language and
behavior among the participants.
8 parts of Communication as presented by What is
communication (2012)
8. Interference or noise – this is anything that blocks or
changes the source’s intended meaning of the message. For
example, if you drove a car to work or school, chances are you
were surrounded by noise. Car horns, billboards, or perhaps
the radio in your car interrupted your thoughts, or your
conversation with a passenger. Psychological noise is what
happens when your thoughts occupy your attention while you
are hearing, or reading, a message. Stereotypes, reputations,
assumptions, and biases are examples of psychological noise
which affect communication. Interference can come from
other sources, too. Perhaps you are hungry, and your attention
to your current situation interferes with your ability to listen.
Maybe the office is hot and stuffy. Not all noise is bad, but
noise interferes with the communication process.

18. Media and information technology
play a vital role in globalization.
Through these, we become connected
to different people around the world.
These have a significant influence on
the modern culture and become tools
in sharing information, ideas, personal
messages, and other content and
have become more widespread and
accessible.
Media, particularly social media provides great ways to connect, to interact,
and to communicate with friends and family while living separately. We can
share pictures, videos, some information among our friends who are far
away from us. Through social media, you can make strong your existing
relationships and can make new friends from all over the world through
different social networking websites (A Research Guide for Students, 2019).
Social media reduce the barriers of communication and making it easier for
everyone to express their thoughts to the world (EASE Technology
Solutions, 2016).

19. 1. Media becomes a source of
misinformation and fake news. These
sometimes are utilized to push personal
gain and agenda, making the receiver of
the information deceived, confused and
misinformed.
While media can be a good channel for communication and a good source of
information, they also pose some threats to users.
2. Though media help us improve the way we
communicate, it is also abused by many.
Everybody publishes whatever they want and
unmindful of the consequences of their
posts. Social media made everyone feel that
they are allowed to say whatever comes to
their mind, making them say things that they
would not normally say on personal
encounters, thus fueling up bullying (EASE
Technology Solutions, 2016).
3. Media can also pose medical, social
and psychological issues. What is
posted on media may cause
dissatisfaction with body image, creates
addiction, promote identity stealing and
can destroy interpersonal relationships.

20. Activity 4 -The Pros and Cons of Media and
Information Technology
As a youth belonging to the new
generation, it is pretty obvious that media
and information technology really have an
influence in you. Identify five media and
information gadgets you have and state
the positive and the negative influences/
effects of these in your life especially in
dealing with other people.

21. DIRECTIONS: Complete the following statements
about what you have learned about the lesson

22. Social media aren’t a purely negative or positive force—it all depends on how you use it. So if you want it to hold a positive, or
at least a neutral place in your life, it’s for you to take measures to use social media responsibly. Below are the activities that
you will do to show how it is to be a responsible social media user. Just choose one from among the options.
Task Options:
a. Make a poster campaigning for
responsible use of media and information.
b. Compose a song or a poem expressing
how to be responsible media and
information user.
c. List etiquettes on the use of media and
information.
d. Make a computer graphic presentation
illustrating the responsible use of
media and information.
e. Create an infographic on how to avoid the
negative effects of media and

24. ASSESSMENT
Complete the statements below by writing the letter of the correct answer
on your answer sheet.

25. ASSESSMENT
Complete the statements below by writing the letter of the correct answer
on your answer sheet.

26. ASSESSMENT
Complete the statements below by writing the letter of the correct answer
on your answer sheet.

27. ASSESSMENT
Complete the statements below by writing the letter of the correct answer
on your answer sheet.

28. ASSESSMENT
Complete the statements below by writing the letter of the correct answer
on your answer sheet.

29. ADDITIONAL ACTIVITIES
DIRECTIONS: Write an essay composed of not less than 200 words about the topic below. The
RUBRIC below will be the basis for assessing your work.
The Role of Media and Information in Education in the New Normal brought about by the Covid-
19 Pandemic

30. ADDITIONAL ACTIVITIES
DIRECTIONS: Write an essay composed of not less than 200 words about the topic below. The
RUBRIC below will be the basis for assessing your work.
The Role of Media and Information in Education in the New Normal brought about by the Covid-
19 Pandemic