This document discusses effective communication and its importance. It defines effective communication as a two-way process of sending the right message to the right person. It outlines the 7Cs of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy and correctness. Barriers to effective communication include lack of skills, sensitivity and knowledge as well as distractions. The document also discusses listening as a key part of communication and provides techniques for active listening such as paraphrasing, summarizing and questioning.