communication in effective organizational management

1. COMMUNICATION
Presented by-
•Surakshya Poudel
•BPH 2nd yr(2nd batch)
•Subject-PHAM
•UCMS

2. CONTENTS
• Definition
• Communication Process
• Method of communication
• Essential Feature of Communication
• Significance/Role of Communication in
Effective organizational management
• Barriers in Communication

3. DEFINITION
The word “ communication” has been derived
from the Latin word “ communis” which means
commonness.
• According to Keith Davis, “Communication is
the process of passing information from one
person to another.”
• In other words communication is the transfer
of information from one person to another
person. It is a way of receiving other by
transmitting ideas, facts, thoughts, feelings and
values.

4. Communication Process Model
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message
channelSender
Receiver
feedback

5. The Communication Process Basic Model
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2.
Sender
encodes
idea in
message
3.
Message
travels
over
channel
1.
Sender has
idea
4.
Receiver
decodes
message
6.
Possible additional
feedback to receiver
5.
Feedback travels
to sender

6. Method of Communication
• Oral /verbal communication
• Written communication
• Non - verbal communication
• Pictorial communication

7. Essential Feature of Communication
Communication is the life blood of an
organization.Without it, the organization cannot
exist.Therefore,managers must identify the essential
of an effective communication system and take steps
for making it effective. These essentials are
• Clarity
• Adequacy
• Timing
• And integrity

8. Steps of making communication
effective
• Clarity of idea
• purpose of communication
• empathy in communication
• two way communication
• Supporting word with action
• Credibility in communication
• Good listening

9. Significance/role of communication in
effective organizational management
Communication requires in every human
interaction whether in the organizational context
and otherwise. The significance of communication
may be seen in term of various functions which it
performs.
A.Information exchange
Information is vital for functioning of any living
system, people or organization. Living system can
achieve some viability in their environments only
to the extent that they have some appropriate
means of acquiring and processing information
about themselves and their environment.

10. B. Command and instruction
Communication performs command and function
those whose are hiearchially superior whether in
family, business, civil or military. Health system
organization often initiate communication not only for
the purpose of informing their subordinates but often
for the purpose of telling them what to do, directing
them or commanding their behavior in some
ways/desired ways. Order, directives, request,
procedures even performance appraisal all function as
command message.

11. C. Influence and persuasion
Communication does not only influence
the people in the organization but also makes
change to them in a desired way to effective
organizational achievement. It is more
important than any other function of
communication. For eg:Directives, orders etc.

12. D.Integrative function
Communication performs the integrative
function by relating various components of
the organization and maintaining equilibrium
among them i.e served to keep the system in
operation and regulate interaction system.

13. Barriers in Communication
• Physiological Barriers – Hearing, speaking,
seeing, smelling and tasting.
Defect in these conditions result in poor
communication.
• Psychological Barriers - attitude, interest,
hate,fear,anger,jealousy, emotion,mental
condition,tension,anxiety,etc.
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14. • Environmental barriers –
– Noise, invisibility , toohot ,toocold, unpleasant
environment etc.
• Channels barriers-
– barriers due to problem in channel e.g.radio,telephone,written
documents,etc.
• Socio-Cultural barriers-
– Norms, values, beliefs, language, educational status etc
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15. • Semantic barriers: Barriers due to language, use of
words or sentences, presentation problem,
understanding in false way or misunderstanding,
conflict, friction and poor performance etc. are
semantic barriers.
• Barriers due to individual nature:-Barriers due to
nature of individual personality, experience
bahaviour, talkative alcoholic, gentle, impressive etc.
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16. • Personal barrier
a. Barriers in supervisor
• Attitude of supervisor
• Free of proper channel
• Lack of confidence and awareness
• Lack of time
• Ignoring communication
b. Barriers in subordinate
• Unwilling to communication
• Lack of proper influence