This document discusses communicating a local governance agenda for the city of San Fernando, Pampanga. It emphasizes that governance is a shared responsibility between leaders and citizens. The document recommends establishing an Office of Strategy Management to define the agenda, identify target audiences, and develop a comprehensive communication plan using various methods like TV, radio, print, web and community theater to cascade the agenda to city employees, the private sector, barangays and citizens. The goal is to build understanding of and participation in the city's vision of becoming a "Habitat of Human Excellence" by 2030.

1. Communicating
a Local Governance
Agenda
SONIA P. SOTO
VP/GM, CLTV 36
Associate, Institute for Solidarity in Asia
THE CASE OF THE CITY OF SAN FERNANDO, PAMPANGA

2. “Governance is a shared responsibility
between the governors and the
governed.”
The PGS and the BSC are
consistent with the intent and spirit of
the Local Government Code of 1991

3. FAILURE TO
COMMUNICATE

CRISIS IN
GOVERNANCE
to have common
ownership of a local
governance agenda .

4. The Value and Role of Communication in Governance
A key aspect of governance is how
citizens, leaders and public institutions
relate to each other in order to make
change happen.

5. Office of Strategy Management

6. Office of Strategy Management
•Design and oversee
the execution of a
comprehensive plan,
that will include the
content and
methodology, to
communicate the
strategy to both LGU
employees and the
public
•Design and oversee
the execution of a
comprehensive plan,
that will include the
content and
methodology, to
communicate the
strategy to both LGU
employees and the
public

7. Communicating the
organization’s strategy
becomes important in
order to sustain,
support and expand
initiatives.
Example:
PCDSPO

8. DEFINE
IDENTIFY
Agenda that leaders of the LGU must communicate
To whom the agenda will be cascaded to
USEHow the agenda will be communicated

9. DEFINEAgenda that leaders of the LGU must communicate

10. Issues and policies should be
clear-cut so that the leaders
of the LGU treading the same
roadmap towards one vision.
Vision 2030:
Habitat of Human Excellence

11. VULNERABILITY TO CORRUPTION
PATRONAGE POLITICS
LOSING ECONOMIC ENTERPRISES
INEFFICIENT PRACTICES
INFORMAL SETTLERS
Pre-BSc days in CSFP is a
common scenario in
majority (if not all)
government organizations

12. MAGSILBI TAMU!
“We Can” and
“We Serve”

13. 2008 Galing Pook Outstanding
Local Governance Program
CSFP Multi-Sectoral Governance Council

15. SECTORS OF
THE CITY
EXTERNAL
FERNANDINOS
BARANGAY
CITY EMPLOYEES
It should be consistent with the operations of the city from
the Local Chief Executive down to the individual employees.

16. Citizens should also recognize the city’s agenda, own it, and
be encouraged to get involved in order to achieve the city’s
ultimate objective.

17. IDENTIFYTo whom the agenda will be cascaded to

18. KNOW YOUR LISTENERS.
KNOW YOUR AUDIENCE.
• CITY EMPLOYEES
• PRIVATE SECTOR
• BARANGAYS

19. The governance culture in the Philippines should be
overhauled, thus, a good communication strategy will
enjoin civil servants to do their jobs well or even beyond
expectations.

20. Multi-Sectoral
Governance
Council (MSGC) Making Governance a Shared Responsibility

21. Women’s Crisis and Development Center
Village History Project Active participation in city activities

22. Jose Abad Santos Avenue
Urban Greening &Beautification Project

23. An Innovation
The STAR Barangay Program.
Bringing the City’s strategies
down to the grassroots level.

24. USEHow the agenda will be communicated

25. Public Affairs and Media
Production Unit
• TV
• Radio
• Print
• Web

26. • State of the City Address and Ulat Sa Bayan
•Feedback Mechanisms (ISO forms and OK ba ang
Serbisyo Survey)
•Magsilbi Tamu on TV (with infomercials)
•Magsilbi Tamu on Radio
•Magsilbi Tamu Quarterly Newsletter
•City Website
•Facebook account of the City
•I-Text Mo Kay OCA
•Calendars, Posters, Streamers and other Visual aids
• Teatro Fernandino

30. www.cityofsanfernando.gov.ph

31. faceboook.com/CityOfSanFernando

32. Communicate your governance agenda
in a way that it will have more impact,
reach more people, and bridge gaps.

33. Dacal a salamat!
Thank you!