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Music video regulations


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Music video regulations

  1. 1. Music video regulations Harry Saunders
  2. 2. Who controls regulations? • There is an organisation known as the BBFC that controls regulations for music videos, this can be anything from religion, sport, music etc which they don’t tend to add age restricting rules unless it contains adult-content.
  3. 3. Examples of their work • Recently, there was a consultation launched by the government to restrict the sexualisation of children in music videos. The outcome as that the VRA (video recordings act) should be amended to restrict the likelihood of this sort of content surfacing through media.
  4. 4. Online content • However, online content can be freely published and anyone can produce explicit content, so this is a clear issue to the BBFC as it’s hard to stop people from doing this. To combat this, they have been asking members of the online community to report any content this is considered against a lawful nature.
  5. 5. Case study - Blurred Lines • Blurred Lines by Robin Thicke shows the effect that BBFC can have on regulations. The original video featured women with their breasts exposed dancing around a studio with the artists. This was highly inappropriate as it shows naked women and there is no way it could be presented on TV or online due to its adult content, therefore BBFC’s regulations has led to a ‘clean’ version of the music video to be released where the women were less exposed and cut the extent of adult content in the music video.
  6. 6. Case study - Rihanna • Rihanna’s S&M is a good example of how BBFC’s regulations can effect music videos. Rihanna’s video was eventually banned in 11 countries and age-restricted on YouTube. MTV also had to re-edit the video for daytime play to cut out the explicit, adult content.
  7. 7. Why is it important to regulate? • I believe that it is important to regulate video because of the hypodermic needle theory. This suggest that the audiences are passive and will accept the messages shown to them through media and it is simply injected into them like a needle would. I think that it is important to regulate because if audiences are passive and just accept the meanings, then young children could simply just accept poor morals and make it become a norm in society to have such poor morals displayed by artists such as Robin Thicke and Rihanna.