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Proposal 
Luminous Animal Club Entertainment
Narrative 
• In LAC’s production, the narrative is set as a couple that go 
to Brighton Pier on a date but it is soon learned that they 
are handcuffed together. They spend the day together with 
the barrier of being locked together distracting them 
throughout the day. However, as they spend more of the 
day together they begin to trust each other and eventually 
find the key to unlock the cuffs and are able to enjoy 
themselves together. The cuffs are a metaphor for trust in a 
relationship and once they can trust each other they are 
free to enjoy their relationship to it’s potential. There are 
also scenes where there is the producer in the studio on 
the mixing desk to separate up the video to have a 
performance narrative too.
Equipment/roles required 
• Camera to record footage 
• Tripod to keep shots stable 
• Director – William Sharp 
• Actor (female) – Jennifer Smith 
• Actor 2 (male) – Chris Mills 
• Editing – Harry Saunders and Aaron Flemons
Location 
• Luminous Animal Club wants to film in Brighton 
Pier as our main location. This means that they 
must get permission from the council to film on 
these public locations. This is something they 
have done before and know how to do. The pier 
has a few areas that they would like to film on, 
for example, the arcade. 
• The performance location will be shot in 
Queensbury studios which they have access and 
permission to film in with ease.
Target audience 
• The target audience is likely to be aimed at 16- 
30 year old men. This is because the young 
theme of the music and the male dominated 
genre will reflect the audience heavily. They 
are also likely to be an ‘explorer’ in the 
psychographic group due to the energy and 
fun in the genre of music. Also are likely to be 
socio-economic of D level because are young 
and are likely to be working part-time and not 
skilled jobs.
Budget 
• Camera - £600 
• Tripod - £10 
• Train tickets - £30 x5 = £150 
• Props inc. drinks and food - £30 
• Costumes - £60 
• Total - £850

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Proposal for music video

  • 1. Proposal Luminous Animal Club Entertainment
  • 2. Narrative • In LAC’s production, the narrative is set as a couple that go to Brighton Pier on a date but it is soon learned that they are handcuffed together. They spend the day together with the barrier of being locked together distracting them throughout the day. However, as they spend more of the day together they begin to trust each other and eventually find the key to unlock the cuffs and are able to enjoy themselves together. The cuffs are a metaphor for trust in a relationship and once they can trust each other they are free to enjoy their relationship to it’s potential. There are also scenes where there is the producer in the studio on the mixing desk to separate up the video to have a performance narrative too.
  • 3. Equipment/roles required • Camera to record footage • Tripod to keep shots stable • Director – William Sharp • Actor (female) – Jennifer Smith • Actor 2 (male) – Chris Mills • Editing – Harry Saunders and Aaron Flemons
  • 4. Location • Luminous Animal Club wants to film in Brighton Pier as our main location. This means that they must get permission from the council to film on these public locations. This is something they have done before and know how to do. The pier has a few areas that they would like to film on, for example, the arcade. • The performance location will be shot in Queensbury studios which they have access and permission to film in with ease.
  • 5. Target audience • The target audience is likely to be aimed at 16- 30 year old men. This is because the young theme of the music and the male dominated genre will reflect the audience heavily. They are also likely to be an ‘explorer’ in the psychographic group due to the energy and fun in the genre of music. Also are likely to be socio-economic of D level because are young and are likely to be working part-time and not skilled jobs.
  • 6. Budget • Camera - £600 • Tripod - £10 • Train tickets - £30 x5 = £150 • Props inc. drinks and food - £30 • Costumes - £60 • Total - £850