The proposal is for a music video for the song "Pluto" to be called "Panda Express - Pluto". The narrative involves a couple handcuffed together for a date at Brighton Pier, who learn to trust each other over the course of the day. Scenes will also show the producer in the studio. Filming will take place at Brighton Pier and Queensbury Studios, requiring a camera, tripod, director, actors, editor and producer. The target audience is 16-30 year old men who enjoy exploration. The proposed budget is £850.

1. Proposal for Pluto music video
Luminous Animal Club Entertainment

2. Name
• The song is called Pluto so therefore the
production will be called Panda Express –
Pluto. LAC likes this name because they think
it is original and unique and will be
memorable because it is different and catchy.

3. Narrative
• In LAC’s production, the narrative is set as a couple that go
to Brighton Pier on a date but it is soon learned that they
are handcuffed together. They spend the day together with
the barrier of being locked together distracting them
throughout the day. However, as they spend more of the
day together they begin to trust each other and eventually
find the key to unlock the cuffs and are able to enjoy
themselves together. The cuffs are a metaphor for trust in a
relationship and once they can trust each other they are
free to enjoy their relationship to it’s potential. There are
also scenes where there is the producer in the studio on
the mixing desk to separate up the video to have a
performance narrative too.

4. Equipment/roles required
• Camera to record footage
• Tripod to keep shots stable
• Director – William Sharp
• Actor (female) – Jennifer Smith
• Actor 2 (male) – Chris Mills
• Editing – Harry Saunders
• Producer – Aaron Flemons

5. Location
• Luminous Animal Club wants to film in Brighton
Pier as our main location. This means that they
must get permission from the council to film on
these public locations. This is something they
have done before and know how to do. The pier
has a few areas that they would like to film on,
for example, the arcade.
• The performance location will be shot in
Queensbury studios which they have access and
permission to film in with ease.

6. Target audience
• The target audience is likely to be aimed at 16-
30 year old men. This is because the young
theme of the music and the male dominated
genre will reflect the audience heavily. They
are also likely to be an ‘explorer’ in the
psychographic group due to the energy and
fun in the genre of music. Also are likely to be
socio-economic of D level because are young
and are likely to be working part-time and not
skilled jobs.

7. Budget
• Camera - £600
• Tripod - £10
• Train tickets - £30 x5 = £150
• Props inc. drinks and food - £30
• Costumes - £60
• Total - £850