This document promotes a program called the Health Leaders Academy Fast Track to Freedom Blueprint that claims to help natural health practitioners double their income while halving their working hours. It discusses 7 common problems practitioners face, including needing high client volumes, lack of business training, unprofitable practices, poor marketing, inability to take time off, difficulties employing staff, and trying to fit a square business model into a round hole. It then outlines how the program's 7-month curriculum addresses each problem through business and practice management strategies like reworking pricing models, developing strategic plans, focusing on corrective client care over symptomatic care, implementing marketing systems, leveraging processes, and building profitable teams. Examples are given of practitioners who have significantly increased their profits

2. Double Your
Income,
Halve Your
Working Hours

3. ?

16. In the new economy, what if everything you
assumed about running a natural therapies
practice was no longer valid?

17. “There is nothing more unpopular
than a new truth”
– German Proverb

18. The Answer?
Work Smart, Not Hard!

21. • How much did you earn
last week?

22. • How much do you want
to be earning each
week?

23. Take that number and multiply it by 46
working weeks in a year
Eg. 46 weeks x $720 =
$33,120 per annum shortfall

24. QUESTION: Are you prepared to pay this
price in “ignorance tax”?

25. • What are the problems or
frustrations you currently are
experiencing in your practice that
prevent you closing this gap?

26. Seven Big Problems with being a
natural health practitioner:

27. PROBLEM 1.
You need a high volume of clients just to
maintain a living

28. PROBLEM 2.
You have little or no business training, and no
real plan

29. PROBLEM 3.
You are trying to fit a square peg into a
round hole!

30. PROBLEM 4.
Your practice is not as profitable as it should be

31. PROBLEM 5.
Your marketing sucks

32. PROBLEM 6.
You can never take a day off without losing
money, never mind a holiday!

33. PROBLEM 7.
Employing staff is difficult, stressful and doesn’t
return much profit anyway!

34. Here’s What You Will learn today:

35. 1. The seven new skills of natural therapies
business to address each of these problems

36. 2. A proven system you can follow to guarantee
your success

37. 3. Real life examples of other praccies just like
you who have lead the way

40. Permission to push?

49. Adam Gibson
Founder, Health Leaders Academy
• Speaker, Author, Wellness Entrepreneur, Expert
Advisor to Global Health Leaders
• Seminars to over 1000 practitioners in 6 years
• Worked one on one with 128 practice owners
• Typical annual increase $50,000 - $500,000
• Currently working one on one with selected natural
health practitioners
• Half day rate $5,500
• Created a system to leverage my availability

52. PROBLEM 1.
You need a high volume of clients just to
maintain a living

53. Month 1
Practice Re-boot
Get Your Life Back, Create Instant Time Off!
Value vs Volume
Price Correction
Lost Income Recoup
SOLUTION #1

57. Re-examine your assumptions about your
business and re-set your business model

58. Here’s why your business won’t work long term
in its current format
• Working 9-5?
• Medical model inherited from the overworked
“free” public system is based on
SYMPTOMATIC care
• Our methodology of treatment is primarily
CORRECTIVE or WELLNESS care and
requires a different level of commitment from
both practitioner and patient

59. • Where did this model come from?
• We need to recreate our business model
to fit with the REAL needs of both client
and practitioner
• We need to FUTURE proof our
businesses to make them sustainable,
rewarding, and congruent with the real
needs both practitioner and patient

61. • The more out of balance you are, the less
you have to offer your patients
• Who wants to see a tired practitioner as
patient number 87 on a Friday afternoon?

62. Three Elements to Your Pricing:
1. Price corrections
1. Value enhancement
1. Recoupment of lost
income

63. #1. Price Correction
• How many years of
experience?
• How many patients?
• How many courses?
• Every success or
learning you have
gives you more value
• In other professions,
your fees go up
accordingly…. Why
not yours?

65. Your Ideal Value Metrics

66. • If I had to charge this
new price, what would I
do differently?
• What would I have to
provide?
• Who would I have to
be?

67. You Win : Your Client Wins

68. ‘As long as the value of what you
provide to your client always exceeds
your fee, you will never have a limit
on your earning capacity’
- Adam Gibson

69. ‘Your value to your patient is measured
by the outcome, not by the hour’
- Adam Gibson

70. What happens when you reset your business
model?
Every single one
of my clients has
had a uniform
experience….

71. Case Study: Monica North, Sydney

72. George and Angela Melit
Graceville Physiotherapy
From:george [mailto:gmel7816@bigpond.net.au]
Sent: Friday, 24 July 2009 1:13 PM
To: Adam Gibson
Subject: %ages
gday mate heres the numbers
(as compared to last yr)
april up by 4.9%
may up by 8.7%
june up by 46.3% HUUUUUUGE
OVERALL 3MONTH UP BY 14.7%
NOT BAD OLD CHUM
C U TUESDAY
george

73. • Am I priced correctly?
• Do I need help with
valuing myself?

74. PROBLEM 2.
You have little or no business training, and no
real plan

75. Month 2
Strategic Game Plan
Plan Your Path to Freedom
• Beer Mat Business Plan
• Design Your Perfect Life
• K.I.S.S. 90 Day Checklist
SOLUTION #2

77. • “If you fail to plan, you plan to fail”
• Beer mat business planning
• Financial projections and modelling
• 90 day rolling plan

78. Vision and Values
To Do List
Plan
Goals
Roles
Mission
Vision and Values

79. Vision and Values
Vision
Mission
Roles
Goals
Plan
To Do List

80. • Mountains & Molehills
• Congruency and personal
power
• The IT factor in your
practice?

81. PROBLEM 3.
You are trying to fit a square peg into a
round hole!

82. Month 3
Solutions vs Sessions
Give Your Patients What They Want!
Patient Ascension System
Increase Patient Compliance
Create a Waiting List
SOLUTION #3

84. • What percentage of your current clients
would significantly benefit from having a
series (or program) of treatments from
you?
• How many clients actually pre-purchase a
series of appointments from you?

85. What are your patients really looking for?
A session with a practitioner?
OR
A solution to their health issue?

86. The new patient
ascension paradigm

87. The New Patient Ascension
Paradigm
• 80/20 rule – more clients could be sending
you broke quicker
• They need you more than you need them

88. The New Patient Ascension
Paradigm
• Closed client list on direct debit – your money
mindset changes, removes weekly stress
• New clients join waiting list
• Compress your time and availability

89. Patient Ascension at Work –
Peter Mills

90. Peter Mills – Centenary Natural
Therapies Clinic
A quick look at our treatments for the last 2 months showed that
• 51% of our naturopathic treatments were done under the
Restoration Program
• 56% of naturopathic treatment income came from Restoration
Program treatments. (This is because the Program includes a few
longer sessions than normal due to extra testing.)
• 43% of the treatments by our other acupuncturist were done under
the Restoration Program
• 45% of acupuncture treatment income from this therapist came
from Restoration Program treatments

91. The New Patient Ascension
Paradigm
Q. Why don’t practitioners offer this new
service to their clients?
A. They haven’t been taught a simple
system to do so

92. Patient Ascension System
Imagine what it would
be like when you can
move your patients in
to corrective care,
making them more
accountable and
acceptable for their own
health while justly rewarding
you for your valuable time!

93. PROBLEM 4.
Your practice is not as profitable as it should be

94. Month 4
Instant Profits
Recoup Lost Income
Reactivate Old Clients
Generate Referrals
Retain Your A Class Clients
SOLUTION #4

96. What Other Ways Can I Improve
My Practice Profits?

97. *Research has proven that boosting
retention just 5% can increase net
profits 25% to 95%, depending upon the
niche.

98. • Do you know how many of your patients
drop off or just don’t come back?
• Do you know why most of your clients
don’t refer others to you? (80/20 rule!)
• Do you know how many clients go
elsewhere for treatment for other
conditions once you have finished with
them?

99. What is the “lifetime value” of your
average client?
Average # visits
X
Average $ fee
X
Average # repeat episodes
X
Average # years a client stays with you
X
Average # referrals
=
Your average lifetime value of a client

100.  Reactivate your old clients to meet their
needs
 Actively generate referrals from happy
clients by giving them the tools to do so
 Retain your existing clients longer

101. STRATEGY 1. “How to WOW Your Clients.”
STRATEGY 2. “3 letter Start To Close Your Back Door System.”
STRATEGY 3. “The Inactive Letter Sequence.
STRATEGY 4. “The Yellow Dot Letter Sequence.”
STRATEGY 5. “The Absolute Power of a Guarantee.”
STRATEGY 6. “The Marketing Advantage”
STRATEGY 7. “The Client Survey Form.”
Instant Profits Pack

102. How to Use Active Letters i.e. Sending Regular 3
to 4 Weekly Informative Letters Personally
Addressed.
Your Clients Will Now Receive 18 Personally
Addressed Letters
in a Step by Step Sequence . . .

103. PROBLEM 5.
Your marketing sucks

104. Month 5
Client Attraction Formula
Attract New Clients on Autopilot
Ethically Market Your Practice
Have Clients Approaching You
Push Button Marketing Machine
SOLUTION #5

107. If you can’t clearly explain what it is you do
for people, how can they possibly choose
to hire you?

108. • Less than 10% of the population use you
or any other praccie in your modality
• More than 50% of the population have
some sort of health condition that requires
help from your modality

109. • Your market is hungry for what you can
provide them with
• They just don’t understand how you can
help them yet

110. • EMOTIONAL DIRECT RESPONSE
MARKETING

112. Two Rules:
1. Target a niche market – be everything to
someone, not something to everyone!
2. WIIFM? Talk in benefits, not features

113. • Your “elevator pitch” – the core of your
marketing message
• If you want others to “get” what you do, you
have to put it into language that is relevant to
them…
You know when… ?
Well, what I do is…

114. Problems with your current marketing…
• It’s reactive
• It’s incestuous
• It’s not measurable nor scalable
• It’s not indicative of your true value
• It’s expensive
• It’s not working!
• And – you are chasing
clients,
NOT clients chasing you!

115. Chasing clients is like…

116. Instead, You Need A “Lead Magnet”

117. Your lead magnet will:
• Educate your public
• Create a positive price expectation
• Build your credibility as an expert in your niche
• Build trust and rapport
• Make your value to the client so obvious that
price becomes irrelevant or inconsequential in
comparison
• The client comes towards you

120. • New Business Card

124. Case Study: Michelle Kirby, Canberra

125. Lead Generation System
• How To Grow Your Wellness Centre Fast Using
Lead Generation Mastery.
– Getting more clients part one
– Getting more clients part two
– Actual Samples Of Advertisements And Editorials
– A-Z of Health
– Lead Generation Promotions

126. Lead Generation System
• Bonus Manual
– Receive A Manual Packed With:
• Yellow page ads
• A complete two-step marketing campaign.
• 10 auto responders.
• TV ad script.
• Radio ad script
• Free report.
• Newspaper advert.
• Advert that brought in over 130 leads
Manuals 2,3,4 and 5 come complete with Reprint Rights

127. Case Study: Louis & Linda Gordon

128. PROBLEM 6.
You can never take a day off without losing
money, never mind a holiday!

129. Month 6
Applying Leverage
Systemize Your Practice
Create Systems to Replace Yourself
Train Your Team to Be You
Give Yourself a Holiday
SOLUTION #6

131. Question:
What is the most important process in your
clinic to systemize?
Answer:
Whatever creates the most leverage for
you.

132. How to Shift Clients
from
Symptomatic Care
into
Corrective Care

133. The first step is to change just
offering
Regular Treatment/Acute/Chronic
Care Protocols and offer a New
Paradigm

134. “Chronic disease is now the principle cause of disability and
use of healthcare services and consumes 78% of health
expenditures”….We have not trained our doctors to deal
with this problem nor provided them adequate therapeutic
tools to meet the needs.
J Am Med Assoc ;
September 1, 2004: p 1057
J Am Med Assoc ;
September 1,
2004: p 1057

135. Mrs. Joy
There is something I should make clear to you at this point,
‘Symptomatic Care,’
which is the program you are in, will only look at your symptoms and offer you
some relief, which we intend to do, however, if you really want to deal with
your true health issues we need you to understand that diet, lifestyle and
other factors are causing your health concerns.
You see ‘Symptomatic Care’
only looks at your symptoms and doesn’t go into finding the causes..
And the care it offers is relief, that is - like putting a band aid on an open sore
Whereas ‘Corrective Care’ looks at what could be causing the sore not to heal
To do that, you need to move into Corrective Care, We also will provide
relief care to help you with your pain whilst we identify / correct
the underlying diet / lifestyle factors, that is correct the causes.
Symptomatic Care Dialogue
Upgrade to Corrective Care

136. Symptomatic Care Dialogue
Upgrade to Corrective Care
Your presenting symptoms of painful swollen joints indicates that your
fourth filter the ‘Kidneys’ may be compromised and being affected by toxins.
What we need to do here is get more information to deepen our
understanding of what is causing your underlying health problems.
Given what we have surfaced today, I would like you to consider
Entering the ‘Corrective Care’ program
{Give prices of your Corrective Care program}
It is totally your choice Mrs. Joy
I’m only here to offer you my support and services
no matter what you choose
I will start treating you today to get you some relief for your symptoms.
What type of care program do you think you would like Mrs. Joy?

137. All SCRIPTS and DIALOGUES
Are found in our DVD . . .
The OUTSTANDING WELL RUN CLINIC

138. PROBLEM 7.
Employing staff is difficult, stressful and doesn’t
return much profit anyway!

139. Month 7
Profitable Team
Service More Clients By Replacing
Yourself
Recruit to Replicate
Senior Practitioner Model
Selecting & Training the Best
SOLUTION #7

141. How to separate your A,B, and C Class
clients, give yourself loads of time off,
preserve your sanity and have a GREAT
time every day at work…

142. • Strategy:
1. Use the Value vs Volume formula raise your
prices way above your staff
2. Change your title or job description to
Senior Practitioner
3. Spend 1/5th of your week treating 20% of
your clients (A Class only!)

143. 4. Implement “Senior Practitioner Model” and
send 80% of your clients to a trusted staff
member by making yourself unavailable

144. “Multiple Senior Practitioner Model”

145. • Now you can have holidays AND make
money
• You are not reliant on one or two individuals
• You have no limit on your growth
• You have an asset you can sell
• You can even retire!
• PLUS Your clients will LOVE you for this

146. But… how do
I attract,
select,
interview,
hire, train,
manage and
retain good
staff?

147. The Total Team System
“Are You Tired Of
Constantly Having To
Hire And Fire,
Unable To Find The
Right Person That Has
The Same Passion
And Desire For The Job
As You?”

148. The Total Team System
•Manual 1: your new team member.
•Manual 2: the recruitment Process
•Manual 3: employment agreements.
•Manual 4: induction review and synergy.
•Data disc containing all the letters and forms
needed to effectively use this system.
•This is your opportunity to clone yourself ‐ imagine
being able to sit down and design your own ideal
team member.

149. Case Study: Monica North, Sydney

154. A Look Inside the
Health Leaders Academy
Fast Track to Freedom
Blueprint
Double Your Income and Halve Your
Working Hours in 7 Months

156. • Napoleon Hill – Think And Grow Rich
– Specialized knowledge
– A burning desire
– Entrepreneurial behaviour
– Must be decisive! (can you procrastinate your
way to wealth?)
– Have a MASTERMIND team around you

157. MENTAL
• learn, study, explore, be
open
• success leaves clues
EMOTIONAL
• What is the payoff of this
behaviour?
PHYSICAL
• be in the room
• do the activities
• implement

158. How much training have you done in
business so far? Would you practice
on patients without training?

159. • What if you were given a step by step,
easy to follow blueprint that will double
your income and halve your working hours
in the next 7 months – 100% guaranteed?

160. • What would a system like this be
worth to YOU?
• Ignorance tax?
• 2 x Your Income = $________?
• What is the number one thing you
do with your time off?

161. • What if you were given a step by step,
easy to follow blueprint that will double
your income and halve your working hours
in the next 7 months – 100% guaranteed?
• Would it be worth investing the equivalent
of ONE new client per week?

163. Welcome to the Fast Track to Freedom Blueprint Month 1

166. What is Fast Track To Freedom
Blueprint Worth?
• Month 1: Practice Reboot $1,497.00
• Month 2: Strategic Game Plan $1,497.00
• Month 3: Solutions vs Sessions $1,497.00
• Month 4: Instant Profits $1,497.00
• Month 5: Client Attraction Formula $1497.00
• Month 6: Systemizing your practice $1,497.00
• Month 7: The senior practitioner
model $1,497.00
• Total Value of Fast Track Modules $10,479.00

167. PLUS get these Bonuses:

169. BONUS #1: Health Leaders Academy
Implementation Weekends
3x per year (value $7500)

170. BONUS #2: Network with other members
online via our ‘Health Leaders’ Social
Networking Page (value: priceless!)

171. BONUS #3: Phone support and monthly
teleconferences (value $3000)

172. BONUS #4: More Natural Therapies Clients
Membership (value $2997)

173. BONUS #5: Success Habits & Mindset
Module (value $1497)

174. MENTAL
• Follow the proven Fast Track
system
• Watch the videos, read the
manuals, follow the templates
EMOTIONAL
• Money mindset workshop
• Monthly teleconferences
• Social network
• Byron Bay weekends
PHYSICAL
• Implementation weekends
in Byron Bay
• Monthly teleconferences
and Q&A calls

175. • BONUS 2: Quarterly Conference 3 Year Video
Archive $3,000.00
• BONUS 3: Monthly Teleconferences and Q&A
Calls $3,000.00
• BONUS 4: ‘More Natural Therapies Clients’
Membership $2,997.00
• BONUS 5: ‘Success Habits & Mindset’ Module
$1,497.00
• TOTAL VALUE INCLUDING BONUSES: $28,473
What is the Fast Track to Freedom
Blueprint Worth?

176. What is the Fast Track to Freedom
Blueprint Worth?
• Month 1: Practice Reboot $1,497.00
• Month 2: Strategic Game Plan $1,497.00
• Month 3: Solutions vs Sessions $1,497.00
• Month 4: Instant Profits $1,497.00
• Month 5: Client Attraction Formula $1497.00
• Month 6: Systemizing your practice $1,497.00
• Month 7: The senior practitioner model $1,497.00
• BONUS 1: 3 x Two Day Implementation Workshops $7500.00
• BONUS 2: Quarterly Conference 3 Year Video Archive $3,000.00
• BONUS 3: Monthly Teleconferences and Q&A Calls $3,000.00
• BONUS 4: ‘More Natural Therapies Clients’ Membership $2,997.00
• BONUS 5: ‘Success Habits & Mindset’ Module $1,497.00
• PLUS you get a FULL 12 Months access to all materials and bonuses!

177. TOTAL VALUE OF THE FAST
TRACK TO FREEDOM
BLUEPRINT INCLUDING
BONUSES:
$28,473

178. TOTAL VALUE INCLUDING BONUSES: $28,473
RRP: $9997.00
(How many extra clients per week does this
system have to generate for me to make my
investment cost neutral?)
What is the Fast Track to Freedom
Blueprint Worth?

179. Total Value $28,473
RRP $9997
Webinar Special – Next 48 Hours Only:
$4997 + GST (Only $96/wk!)
or
$497 + GST x 12
What is the Fast Track to Freedom
Blueprint Worth?

180. Your 24 Month, 100% Money
Back Personal Guarantee!
“I’m so confident that following the Fast
Track to Freedom Blueprint will
skyrocket your health practice, that if
you implement and apply all of these
proven strategies, systems and
concepts, and after 24 months or less
you haven’t managed to double your
profit margin, and reduce your
personal consult hours by 50%, I will
insist on giving you 100% of your
money back, plus let you keep ALL the
materials!”
Adam Gibson,
Founder, Health Leaders Academy

181. APPLICATIONS ONLY
Book Your Phone Interview with Adam
Gibson
NB: No Obligation to Join, and No Guarantee of Acceptance
www.healthleadersacademy.com/fasttrack/

182. Permission to push?

183. Your Options
1. Do nothing
2. Take what you have learnt tonight and
implement yourself
3. Wait till you make a bit more money, then
invest in a proven coaching system
4. Join others who have succeeded as
Health Leaders

184. In-Depth Business Profit
Analysis and Private
Consult with Adam
Gibson – Value $550

187. APPLICATIONS ONLY
Book Your Phone Interview with Adam
Gibson
NB: No Obligation to Join, and No Guarantee of Acceptance
www.healthleadersacademy.com/fasttrack/