The document discusses communication technologies that are predicted for the year 2024, including holographic projection, advanced voice operating systems, computers/tablets without keyboards activated by brain chips, and contact lenses that replace devices like Google Glass. Personal communication, education, and business are expected to change significantly with more reliance on virtual interaction and new forms of wearable and embedded technology. Key aspects of the future that are highlighted include thought-controlled computers, holographic displays and meetings, online and virtual education models, and social media integrated business practices.

1. Communication Technology in
2024
Catherine Gordon
COMM 303-50

2. Present vs. Future Technology
 Current:
 Smartphones with SMS and video capabilities, and Siri (iPhone)
 Computers, laptops, and tablets with touchscreens and keyboards (use by hand)
 Google glass (2014)
 Future:
 Holographic Voice Operating System with advanced capabilities
 Computers/tablets without keyboards (activated and used by brain chips)
 Contact lenses to replace Google glass and more wearable technology
 Changes in:
 Personal communication
 Education
 Business

3. Holographic Projection and Advanced Voice
Operating System
• iPhones will project screen using holographic
technology
• Voice operating system (currently Siri) will be more
advanced using voice command
• Ability to converse quickly without delay
• Will be personable and respond to moods and
tone of voice
• User will not have to click a microphone button
to activate the system
• Ability to categorize and delete emails and write
papers
• Ability to post to social media with voice
commands
• Can be whoever you wish (person/celebrity of
your choice) and can be projected (using
holographic technology) if desired
• IBM says that a voice operating system will also
be able to read traffic and offer alternate routes
- to make a morning commute run more
smoothly
You could choose Leonardo DiCaprio
to be your personal voice operating
system!

4. Uses and Gratifications Theory
 In essence, the users of technology chose specific media that are useful to
them, and are able to meet their specific needs
 A holographic or more developed voice operating system can address a wide
range of humanistic needs with features such as: direct, personable, and
interactive communication with the user; the ability to offer an infinite
source of knowledge/news; advanced writing capabilities; and social media
capabilities
 Social needs
 Emotional needs
 Cognitive needs

5. Brain Chip Computer Technology
 Intel believes that chips inserted into the brain will
be able to control computers, in just 5 years time
 Chips will be inserted with sensors to read brain
waves
 User simply thinks- then technology responds
accordingly
 For example, one would be able to think about
searching for a “new iPod for sale” and the
computer would respond with search results
 Or, one could think about what they wish to
say and the computer would type it for them in
a word document
 This would take away the concept of needing a
keyboard and a mouse for the computer

6. Roger’s Diffusion of Innovations
 Having a chip implanted in one’s brain may take some persuasion; and definite explaining along with
examples of success to convince it’s safety, reliability, and effectiveness
 The decision making process is as follows:
 1. Knowledge: people must become informed of the new technology and the safeness
 2. Persuasion: in order for consumers to want to use this technology, there must be heavy persuasion and
use of examples of prominent figures who are using this technology already
 3. Accept or reject: the consumer decides whether this is a good purchase, as convinced by the marketing
tactics and persuasion techniques the company has devised
 4. Implementation: the consumer uses the computer chip
For this product to be successful, innovators need to take the initial risk of trial and error and adopt the new
computer chip technology. Then, early adopters deal with any issues (if any) concerning the technology and
the early majority can likely drive the technology forward

7. Wearable Technology
• Currently Google glass (optical head mounted display) has enabled users to
communicate with the internet using voice activation technology
• In 2024, there will be no need for oversized glasses, instead contact lenses will replace
the former
• The user will be able to view the internet through contact lenses, be notified of
social media content, and also be able to take pictures
• There will be applications available just like Apple offers in the app store
• Wearable technology will take multiple forms; computers will be everywhere:
• Watches that project holographic screens
• Computers in cars
• Computers in all televisions
• Computers in the sleeves of clothing

8. Principle of Relative Constancy
 People spend a continual amount of money on forms of mass media
 Consumers especially may spend more money when newer, more enticing
technology is introduced
 If computers are present in contact lenses, clothing, and cars, people will no
longer have to carry around a laptop or use a computer at work
 People may choose one form of technology (such as contact lenses), and not have
to buy a traditional computer, or even a television if they do not desire it
 Contact lenses may appear to users to have a relative advantage over traditional
computers and laptops (users will not have to carry around equipment)

9. Changes in Personal Communication
 People will now rely on the advanced voice operating system for
communication purposes when handling the majority of their needs
 Face-to-face contact becomes less prevalent
 Conference calls can be made using holographic video technology
 Many more people working from home
 Video replace phone calls
 Texting is voice or thought automated

10. Changes in Education
 All students have tablets or
computers without keyboards
 Many people have implemented
the brain chip technology
 Universities become primarily
online- virtual instruction and
lecture using holographic
technology

11. Changes in Business
• Businesses may use robots and voice operating systems to converse
with customers
• Meetings use holographic technology to project data and
presentations
• All businesses use social media
• Presentations no longer delivered using paper and display boards-solely
electronic (via holographs, smart boards, or projection
screens)
• Remedial office work replaced by robots
• 3D spatial binaural sound technology- in meetings this allows all
voices to be heard even if multiple people are talking at the same
time (sound comes from all different parts of the room)

12. Social Information Processing
 In information richness theory within social information processing, the
“richer” medium is chosen
 In business presentations, the use of smart boards or holographic technology are
methods that are more visually enhancing and effective compared to the use of
traditional tri-fold boards
 Social information processing also states that the uses of media are formed
by social standards
 Many businesses are now using social media sites to create a following and to
inform consumers; soon all companies will catch on because it will become a
social standard

13. References
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Dvorsky, G. (2013, July 5). 10 mindblowingly futuristic technologies that will appear by the 2030s. io9. Retrieved from
http://io9.com/10-mindblowingly-futuristic-technologies-that-will-appe-673136756
Gaudin, S. (2009, November 19). Intel: Chips in brains will control computers by 2020. Computerworld. Retrieved from http://www.computerworld.com/article/2521888/app-development/intel--
chips-in-brains-will-control-computers-by-2020.html
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Photonics.com (2011, January 3) IBM: We’ll Chat with Holograms in 2015. Photonics.com. Retrieved from http://www.photonics.com/Article.aspx?AID=45415
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