PACDIV
• Pacific Division, better known as Pac Div is a rap trio composed of two brothers, Like and Mibbs, and
long time friend, BeYoung. Based in Southern California, Pac Div started rapping together in high school.
Originally an eleven-member crew, they shrank to three in 2005 when it became apparent that a group
with that many members just wasn’t feasible.
SOCIAL MEDIA PRESENCE

• Pac Div is very active on Facebook and Twitter
• The twitter is sometimes controlled by the groups manager but each member often takes time to post
about their music and interact with fans. Pac Dic is fairly accessible
• Their twiter handle is @itspacdiv, they have 25.2 thousand followers and have over 5,000 tweets
• Their Facebook fan page has 55,748 likes, they often post photos and info about upcoming albums and
shows
ONLINE COMMUNITIES

• While there is no specific website dedicated to Pac Div Followers
there are two forums on kanyetothe.com and niketalk.com
dedicated to discussion about the band, they are maintained by
moderators
PAC DIV’S AUDIENCE

• Pac Div has found their audience by producing quality hip hop music that hip hop purists so desperately
want. Their lyrics directly speak to L.A. youth and the struggles of growing up in L.A.
• Their dedication to pure hip hop has generated fans who are tired of repetitive and shallow hip hop
music
• Their audience consists of young hip hop heads, often with a connection to sports and athletics
MEANINGFUL CONTENT
• Pac Div consistently post messages of gratitude for their fans

• They also post several times about the value of hard work and how far it has gotten them, I find this
very inspirational
FAN ENGAGEMENT

• Pac Div’s love for their fans is very clear, they constantly ask for fan’s opinions and have contests for
clothing, cd’s, and concert tickets
• Pac Div could improve their fan engagement by doing live U-Streams with the fans like other notable
rappers have done
CONTINUE THE SOCIAL PUSH

• The social push for Pac Div comes in the form of retweets
and shared songs and images on Facebook

• It is very much fan driven
POST CONSTANTLY

• Pac Div posts on Facebook and Twitter several times a day
• They are very active and their fans love it
PAC DIV’S MUSIC

• http://www.youtube.com/watch?v=wdeELRh-a1w
BY: STEVE THOMPSON

Presentation1 pac

  • 2.
    PACDIV • Pacific Division,better known as Pac Div is a rap trio composed of two brothers, Like and Mibbs, and long time friend, BeYoung. Based in Southern California, Pac Div started rapping together in high school. Originally an eleven-member crew, they shrank to three in 2005 when it became apparent that a group with that many members just wasn’t feasible.
  • 3.
    SOCIAL MEDIA PRESENCE •Pac Div is very active on Facebook and Twitter • The twitter is sometimes controlled by the groups manager but each member often takes time to post about their music and interact with fans. Pac Dic is fairly accessible • Their twiter handle is @itspacdiv, they have 25.2 thousand followers and have over 5,000 tweets • Their Facebook fan page has 55,748 likes, they often post photos and info about upcoming albums and shows
  • 4.
    ONLINE COMMUNITIES • Whilethere is no specific website dedicated to Pac Div Followers there are two forums on kanyetothe.com and niketalk.com dedicated to discussion about the band, they are maintained by moderators
  • 5.
    PAC DIV’S AUDIENCE •Pac Div has found their audience by producing quality hip hop music that hip hop purists so desperately want. Their lyrics directly speak to L.A. youth and the struggles of growing up in L.A. • Their dedication to pure hip hop has generated fans who are tired of repetitive and shallow hip hop music • Their audience consists of young hip hop heads, often with a connection to sports and athletics
  • 6.
    MEANINGFUL CONTENT • PacDiv consistently post messages of gratitude for their fans • They also post several times about the value of hard work and how far it has gotten them, I find this very inspirational
  • 7.
    FAN ENGAGEMENT • PacDiv’s love for their fans is very clear, they constantly ask for fan’s opinions and have contests for clothing, cd’s, and concert tickets • Pac Div could improve their fan engagement by doing live U-Streams with the fans like other notable rappers have done
  • 8.
    CONTINUE THE SOCIALPUSH • The social push for Pac Div comes in the form of retweets and shared songs and images on Facebook • It is very much fan driven
  • 9.
    POST CONSTANTLY • PacDiv posts on Facebook and Twitter several times a day • They are very active and their fans love it
  • 10.
    PAC DIV’S MUSIC •http://www.youtube.com/watch?v=wdeELRh-a1w
  • 11.