Pac Div is a Southern California-based rap trio consisting of brothers Like and Mibbs and their friend BeYoung. They started rapping together in high school with an eleven-member crew that eventually shrank to the three core members. Pac Div is very active on social media, particularly Facebook and Twitter, where they interact frequently with over 25,000 followers to share music, photos, and information about upcoming albums and shows. While they don't have a dedicated website, fans discuss the group on forums. Pac Div has found success by producing quality hip hop that appeals to purists and addresses the struggles of growing up in LA.

2. PACDIV
• Pacific Division, better known as Pac Div is a rap trio composed of two brothers, Like and Mibbs, and
long time friend, BeYoung. Based in Southern California, Pac Div started rapping together in high school.
Originally an eleven-member crew, they shrank to three in 2005 when it became apparent that a group
with that many members just wasn’t feasible.

3. SOCIAL MEDIA PRESENCE
• Pac Div is very active on Facebook and Twitter
• The twitter is sometimes controlled by the groups manager but each member often takes time to post
about their music and interact with fans. Pac Dic is fairly accessible
• Their twiter handle is @itspacdiv, they have 25.2 thousand followers and have over 5,000 tweets
• Their Facebook fan page has 55,748 likes, they often post photos and info about upcoming albums and
shows

4. ONLINE COMMUNITIES
• While there is no specific website dedicated to Pac Div Followers
there are two forums on kanyetothe.com and niketalk.com
dedicated to discussion about the band, they are maintained by
moderators

5. PAC DIV’S AUDIENCE
• Pac Div has found their audience by producing quality hip hop music that hip hop purists so desperately
want. Their lyrics directly speak to L.A. youth and the struggles of growing up in L.A.
• Their dedication to pure hip hop has generated fans who are tired of repetitive and shallow hip hop
music
• Their audience consists of young hip hop heads, often with a connection to sports and athletics

6. MEANINGFUL CONTENT
• Pac Div consistently post messages of gratitude for their fans
• They also post several times about the value of hard work and how far it has gotten them, I find this
very inspirational

7. FAN ENGAGEMENT
• Pac Div’s love for their fans is very clear, they constantly ask for fan’s opinions and have contests for
clothing, cd’s, and concert tickets
• Pac Div could improve their fan engagement by doing live U-Streams with the fans like other notable
rappers have done

8. CONTINUE THE SOCIAL PUSH
• The social push for Pac Div comes in the form of retweets
and shared songs and images on Facebook
• It is very much fan driven

9. POST CONSTANTLY
• Pac Div posts on Facebook and Twitter several times a day
• They are very active and their fans love it

10. PAC DIV’S MUSIC
• http://www.youtube.com/watch?v=wdeELRh-a1w

11. BY: STEVE THOMPSON