Katy Perry has found success on social media, particularly Twitter where she tweets daily to promote events and give fans insights into her personal life. Her Twitter engagement is more active than Instagram, where she only posts occasionally. Perry effectively engages fans by retweeting their photos and updates. While she could be more consistent across platforms like Instagram, Perry largely follows tips to find her audience, post meaningful content, and engage current fans through social media.

1. M6.2 – Katy Perry (Social Media)
By: Brittany Desilva

2. Katy Perry (Katheryn Hudson)
Background
• Katy Perry was born in Santa Barbra, California
on October 25th, 1984
• She is the middle child of pastor parents
• She signed her successful record deal with
Capitol in 2007
• Her career fully kicked off after her Teenage
Dream album was released with her famous “I
Kissed a Girl” song.

3. Online/Social Media Presence
• I found that Katy Perry’s social media presences was
greater on her twitter then her other forms of social
media. She seemed to tweet everyday a couple times a
day, whereas on her Instagram she only posted a
picture once every couple of weeks. Her twitter was
used to promote events and also tweet personal events
to keep fans updated. Instagram seemed to be more
for her personal use and not used much for promoting.
• I also checked on her Facebook page daily and this
seemed to be used a bit more then Instagram. Her
Facebook page was use more for promoting her
upcoming events/concerts.

4. Katy’s Online Life

5. Links to Katy Perry’s Social Media
Pages
• http://instagram.com/katyperry/
• https://twitter.com/katyperry
• https://www.facebook.com/katyperry

6. Online Communities
• There are many online communities that surround Katy Perry
some maintained by fans and others by Katy herself and/or
manager. Here are some of them:
• http://katy-perry.net/ : is a fan maintained community that
allows other fans to watch videos, see pictures, comment and
talk about Katy Perry. http://www.katy-perry.org/ is another
fan maintained site that serves the same purpose.
• Lastly there is a site called http://www.katyperry.com/ that is
run by people that work with Katy Perry. This site is used to
promote concerts and events that are coming soon.

7. Debra Eckerling- Five Social Media Tips
For Musicians- http://bit.ly/1eaB54r
1) Find you audience
2) Post meaningful, sharable content
3) Engage your current fans
4) Continue the social push IRL . Hand
out Swag. Put up Flyers.
5) Post consistently

8. Katy Perry: Has she found her audience?
• I feel that Katy Perry has found her audience, she
has been a successful musician since 2007 after
signing a record deal with Capitol records
• Katy did sign with other record companies before
Capitol but didn’t take off and find her audience
until 2007
• Since then she has been a very successful and
very popular musician, it is important that she
found her audience in order for this to be
possible.

9. What meaningful and shareable
content does she post/share?
• Katy Perry is very good at interacting with her
audience/fans. As of right now she has an event going
on, on her twitter that is called #DARKHORSECAM to
promote her new music video. This hashtag is also used to
involve her fans, she has constantly retweeted pictures of
fans that are participating in this event.
• Other content that she posts are pictures and/or tweets of
things she likes such as heart shaped chicken nuggets, and
things she is doing at the time. These things are exciting to
an audience since they get a small yet meaningful look into
her private life
• Lastly Katy Perry promotes concerts and events to keep her
fans updated on where she will be next

10. In what ways does she engage effectively with
her fans? What are they not doing?
• As said before Katy Perry seems to be engaging with her
fans through twitter pretty regularly, she retweets their
pictures, keeps them updated, promotes events & gives
snapshots of her personal life.
• What I feel that she could improve on is using other social
media as regularly as she does with twitter. I know this
could be an issue with time that she has but for me I go to
Instagram to look at pictures of behind the scenes photos
celebs have taken or photos of there personal life, Katy has
very little pictures on her Instagram and does not update
often. These pictures make your audience/fans feel more
connected to the artist which is important to a fan.

11. How does she
converge/overlap Online & Physical spaces? Is it effective?
• Katy Perry has recently started a trend on Twitter
for her recent tour called
#THEPRISMATICWORLDTOUR. Her fans that have
bought and received their tickets have tweeted
with the hashtag. By Katy starting this hashtag it
give the option for audience members to tweet
during the concerts they attend
• She seems to nicely overlap online & physical
space without being overly pushy about live
tweeting at her concert, but the option is there

12. In what ways does she post and engage
with her audience consistently?
• Again I feel that Katy Perry is handling her
twitter page very well and is consistently
posting and tweeting every chance she
gets, although this is a huge social media site
there is others that some fans use more
often, I feel that she could improve her
engagement if she puts in the same amount of
time on all of her social media pages.

13. Debra Eckerling’s Five Social Media
Tips Vs. Katy Perry
• Overall I feel that Katy is mostly following Debra
Eckerling’s tips for her to interact with her
audience and fans
• She keeps in contact with fans and keeps them
aware of what is going on in her professional and
some personal life
• Katy is aware of her audience and is on track with
targeting them
• Although she could expand her social media
presence to different sites she is consistently
using twitter to engage with fans