A$AP Rocky is known for pioneering the "Street Goth" fashion style using dark, minimalist clothing made from premium materials like leather. He brings high-end designers like Rick Owens and Raf Simons to the mainstream by wearing their clothes and sitting in the front row at fashion weeks. Rocky hails from Harlem, New York and often films his early music videos in the city's blocks and rooftops, though as his career progressed the videos were shot in expensive studio sets or foreign locations. As a hip hop superstar, Rocky frequently draws media attention both for controversies like fights and relationships, as well as for dissing streetwear labels whose clothing he had previously endorsed using his influential opinions on trends.