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PORTFOLIOSerena Maxwell
Contact
Name
Phone
Email
Website
Serena Maxwell
360.339.3416
Serenakmaxwell@gmail.com
Rawserenade.wordpress.com
Table of Contents
Brochure
Magazine
Montage
Infographic
Website Mockup
Photodesign
Prezi Presentation
Coding
Business Identity
T-Shirt
1
3
5
7
9
11
13
15
17
19
Description
Date
Course
Instructor
Programs used
Objective
Process
Brochure
Local and student bands now have a place
to air their music to the larger audience
in Rexburg, Idaho.
November 30, 2016
Visual Media
Sara Tranberg
Adobe Photoshop, Illustrator
Design a brochure for a company.
I brainstormed a new concept of a local music
radio station for Rexburg and the appealing
elements it might have. Next, I created a rough
layout in InDesign and sketched out logos by
hand, using the silhouette of the iconic Taylor
building on campus. I then created the logo in
Illustrator.
Back in InDesign, I altered the fill, tweaked
the font, and added the logo. I found images
online, edited them in Photoshop, and then
placed them into the InDesign document. Fi-
nally, I wrote and formatted the body text.
Description
Date
Course
Instructor
Programs used
Objective
Process
Magazine Cover
Design a magazine that showcases a
self-portrait as well as articles about yourself.
I am an up-and-coming journalist who cares
about the world and her passions deeply, and
wants to better them both.
Visual Media
Sara Tranberg
September 28, 2016
Adobe InDesign
I brainstormed things to showcase about my-
self, looked for a photo to use, decided on one
of me in St. Petersburg, Russia. I used that to
create a rough draft and receive peer feed-
back, but decided that I didn’t like it. So I met
up with a classmate to take some more profes-
sional photos, and completely redid my layout
with both sketches and InDesign.
I then brainstormed interesting article titles, and
inserted them into the InDesign document. I re-
ceived feedback from my father and my room-
mate and adjusted the design to all sans-serif
fonts. I continued tweaking the design until I
was satisfied.
Description
Date
Course
Instructor
Programs used
Objective
Process
Montage
Design a spiritual poster montage using
a blend of images and type.
Visual Media
Sara Tranberg
An uplifting reminder that God loves
and takes care of us, both physically
and spiritually.
October 19, 2016
Adobe Photoshop
I chose a quote from a recent BYU-Idaho
devotional: “God knows what you need be-
fore you even ask,” based on Mark 6:8. Then,
I brainstormed visual layouts, and decided on
a girl in the desert, waiting for the rain. I found
source photos for on Unsplash.com and Stock-
stap.io, and created a rough draft.
Next, I opened the photos in Photoshop, used
the brush tool to blend them together. Using
the lasso tool, I added and blended in the girl. I
overlaid a photo of rain on the entire image as
another layer, and used the brush tool to blend
it in. Finally, I added and formatted the text.
Description
Date
Course
Instructor
Programs used
Objective
Process
Infographic
Visual Media
Sara Tranberg
A visual introduction to the world of comptetive
ballroom dance, including history and health
benefits.
Adobe Illustrator, Photoshop
November 3, 2016
Create an infographic that organizes data in a
visually pleasing way.
Since I love dancing and know a lot about it,
I chose to feature it in my design. I looked up
random facts about ballroom dancing that I
could visually represent, and then brainstormed
how I would implement it.
I created the icons in illustrator using images I
found online, and then incorporated them into
a photoshop document. I kept tweaking the
layout until I was satisfied that it flowed well.
The last thing I did was choose a background
that showcased the glamorous nature of ball-
room.
Description
Date
Course
Instructor
Programs used
Objective
Process
Website Mockup
Visual Media
Sara Tranberg
November 17, 2016
Adobe Photoshop
Design a website homepage using a grid.
A online platform in which to watch
Sunday-appropriate movies easily
using Saintly Cinema.
I decided to use the same video streaming
concept I created for my coding project, so I al-
ready had the logo and color scheme finalized.
I then looked at some other streaming sites for
layout inspiration, and decided on a center
aligned home page featuring different genres
of movies.
Next, I brainstormed genres that I could in-
clude, looked up corresponding photos, and
then placed them into the photoshop docu-
ment. The last thing I did was decide on the
text and font, and insert the social media icons.
Description
Date
Course
Instructor
Programs used
Objective
Process
Photodesign
Visual Media
Sara Tranberg
A satirical reminder that sometimes working in
a team is fun, but more often than not it lowers
our quality of judgment.
By using photography and design skills, create
a project that encompasses a consistent color
scheme from the image.
October 12, 2016
Adobe Photoshop
I picked a funny quote and created a rough
draft one image, but I discarded it in favor of
an image of girls laughing. After watching
some instructional videos on I-Learn, I adjusted
the light levels and color of the image in Pho-
toshop. Next, I sketched various layouts and
chose one that seemed well balanced.
I then made a new document in Photoshop,
changed the background of the document to
green, inserted my circles, filled them with col-
or, and added the text. Finally, I adjusted the
alignment, changed the font, and altered the
text color.
Description
Date
Course
Instructor
Programs used
Objective
Process
Prezi Presentation
Visual Media
Sara Tranberg
There are a wide variety of types of
ballroom dancing, each with their
own personality.
Create an instructional presentation
using the Prezi software to demonstrate its
features and capabilities.
Prezi
October 5, 2016
Since I know it so well, I started by brainstorm-
ing different ballroom dances, going with the
ten dances of International Ballroom style. I
searched a stock images and found a photo of
a couple’s feet as they prepare to start dancing.
I thought this would work well with a sort of
swirly path for the slides, in and out of their feet.
I then searched the internet for pictures that
embodied each of the dances, and created
one slide per dance, with a brief descriptive
phrase. Next, I double checked the alignment
for the text, and shrunk each of the slides to
create more negative space.
Description
Date
Course
Instructor
Programs used
Objective
Process
coding
Visual Media
Sara Tranberg
A platform in which to watch
Sunday-appropriate movies easily
using Saintly Cinema.
Code a custom webpage with
HTML and CSS.
November 9, 2016
Textwrangler
First, I imported my logo from the Business
Identity project. Then I made a rough lay-
out sketch and resized my logo. I opened the
HTML file in Textwrangler and started adding
my content and tags, including the image,
although I had to ask a peer for help in linking
the image into the HTML code.
Next, I customized the CSS to match the col-
ors in my logo and changed the fonts using
Google Fonts. I played around with the color
scheme to decide which color should go where.
Finally, I eliminated the rounded corners, made
the border a bit thicker, and added a button for
a link to my blog.
Description
Date
Course
Instructor
Programs used
Objective
Process
BusinessIdentity
Visual Media
Sara Tranberg
A website where LDS and Christian
consumers can easily stream family
friendly and spiritual movies.
Create a logo for a service or
organization and establish a visual
identity across documents.
October 26, 2016
Adobe Illustrator
I came up with a new business idea as an
internet streaming service for LDS and Chris-
tian produced films. I began sketching the logo,
using symbols familiar to LDS audiences. I de-
cided on a shield-shaped video camera, facing
the company name.
Next, I did research on fonts and colors to find
ones appealing for my audience, and chose
blue, green, and yellow. After watching some
instructional videos, I designed the logo in
Illustrator. I brainstormed the layout for the
letterhead and business cards, and also de-
signed them in Illustrator. Finally, I checked for
alignment and repetition.
Description
Date
Course
Instructor
Programs used
Objective
Process
Extra project
- searched for a suitable picture of Vladimir
Putin (30 minutes)
- searched for an equivalent picture of Obama
with the right colors (5 minutes)
- Traced over the picture of Putin in Illustrator
with the pen tool, outlining the background
and his silhouette (20 minutes)
- Added color to the background and silhou-
ette (10 minutes)
- Traced and colored in his shirt and tie (20
minutes)
- Traced and colored in his face (2+ hours)
A satirical t-shirt design depicting Vladimir Pu-
tin as the next president of the United States.
Visual Media
Sara Tranberg
December 9, 2016
Adobe Illustrator
Spend an extra 2 hours on a new project or
editing an old project, documenting the time
spent as you go.

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COMM 130 Portfolio

  • 2. Contact Name Phone Email Website Serena Maxwell 360.339.3416 Serenakmaxwell@gmail.com Rawserenade.wordpress.com Table of Contents Brochure Magazine Montage Infographic Website Mockup Photodesign Prezi Presentation Coding Business Identity T-Shirt 1 3 5 7 9 11 13 15 17 19
  • 3. Description Date Course Instructor Programs used Objective Process Brochure Local and student bands now have a place to air their music to the larger audience in Rexburg, Idaho. November 30, 2016 Visual Media Sara Tranberg Adobe Photoshop, Illustrator Design a brochure for a company. I brainstormed a new concept of a local music radio station for Rexburg and the appealing elements it might have. Next, I created a rough layout in InDesign and sketched out logos by hand, using the silhouette of the iconic Taylor building on campus. I then created the logo in Illustrator. Back in InDesign, I altered the fill, tweaked the font, and added the logo. I found images online, edited them in Photoshop, and then placed them into the InDesign document. Fi- nally, I wrote and formatted the body text.
  • 4. Description Date Course Instructor Programs used Objective Process Magazine Cover Design a magazine that showcases a self-portrait as well as articles about yourself. I am an up-and-coming journalist who cares about the world and her passions deeply, and wants to better them both. Visual Media Sara Tranberg September 28, 2016 Adobe InDesign I brainstormed things to showcase about my- self, looked for a photo to use, decided on one of me in St. Petersburg, Russia. I used that to create a rough draft and receive peer feed- back, but decided that I didn’t like it. So I met up with a classmate to take some more profes- sional photos, and completely redid my layout with both sketches and InDesign. I then brainstormed interesting article titles, and inserted them into the InDesign document. I re- ceived feedback from my father and my room- mate and adjusted the design to all sans-serif fonts. I continued tweaking the design until I was satisfied.
  • 5. Description Date Course Instructor Programs used Objective Process Montage Design a spiritual poster montage using a blend of images and type. Visual Media Sara Tranberg An uplifting reminder that God loves and takes care of us, both physically and spiritually. October 19, 2016 Adobe Photoshop I chose a quote from a recent BYU-Idaho devotional: “God knows what you need be- fore you even ask,” based on Mark 6:8. Then, I brainstormed visual layouts, and decided on a girl in the desert, waiting for the rain. I found source photos for on Unsplash.com and Stock- stap.io, and created a rough draft. Next, I opened the photos in Photoshop, used the brush tool to blend them together. Using the lasso tool, I added and blended in the girl. I overlaid a photo of rain on the entire image as another layer, and used the brush tool to blend it in. Finally, I added and formatted the text.
  • 6. Description Date Course Instructor Programs used Objective Process Infographic Visual Media Sara Tranberg A visual introduction to the world of comptetive ballroom dance, including history and health benefits. Adobe Illustrator, Photoshop November 3, 2016 Create an infographic that organizes data in a visually pleasing way. Since I love dancing and know a lot about it, I chose to feature it in my design. I looked up random facts about ballroom dancing that I could visually represent, and then brainstormed how I would implement it. I created the icons in illustrator using images I found online, and then incorporated them into a photoshop document. I kept tweaking the layout until I was satisfied that it flowed well. The last thing I did was choose a background that showcased the glamorous nature of ball- room.
  • 7. Description Date Course Instructor Programs used Objective Process Website Mockup Visual Media Sara Tranberg November 17, 2016 Adobe Photoshop Design a website homepage using a grid. A online platform in which to watch Sunday-appropriate movies easily using Saintly Cinema. I decided to use the same video streaming concept I created for my coding project, so I al- ready had the logo and color scheme finalized. I then looked at some other streaming sites for layout inspiration, and decided on a center aligned home page featuring different genres of movies. Next, I brainstormed genres that I could in- clude, looked up corresponding photos, and then placed them into the photoshop docu- ment. The last thing I did was decide on the text and font, and insert the social media icons.
  • 8. Description Date Course Instructor Programs used Objective Process Photodesign Visual Media Sara Tranberg A satirical reminder that sometimes working in a team is fun, but more often than not it lowers our quality of judgment. By using photography and design skills, create a project that encompasses a consistent color scheme from the image. October 12, 2016 Adobe Photoshop I picked a funny quote and created a rough draft one image, but I discarded it in favor of an image of girls laughing. After watching some instructional videos on I-Learn, I adjusted the light levels and color of the image in Pho- toshop. Next, I sketched various layouts and chose one that seemed well balanced. I then made a new document in Photoshop, changed the background of the document to green, inserted my circles, filled them with col- or, and added the text. Finally, I adjusted the alignment, changed the font, and altered the text color.
  • 9. Description Date Course Instructor Programs used Objective Process Prezi Presentation Visual Media Sara Tranberg There are a wide variety of types of ballroom dancing, each with their own personality. Create an instructional presentation using the Prezi software to demonstrate its features and capabilities. Prezi October 5, 2016 Since I know it so well, I started by brainstorm- ing different ballroom dances, going with the ten dances of International Ballroom style. I searched a stock images and found a photo of a couple’s feet as they prepare to start dancing. I thought this would work well with a sort of swirly path for the slides, in and out of their feet. I then searched the internet for pictures that embodied each of the dances, and created one slide per dance, with a brief descriptive phrase. Next, I double checked the alignment for the text, and shrunk each of the slides to create more negative space.
  • 10. Description Date Course Instructor Programs used Objective Process coding Visual Media Sara Tranberg A platform in which to watch Sunday-appropriate movies easily using Saintly Cinema. Code a custom webpage with HTML and CSS. November 9, 2016 Textwrangler First, I imported my logo from the Business Identity project. Then I made a rough lay- out sketch and resized my logo. I opened the HTML file in Textwrangler and started adding my content and tags, including the image, although I had to ask a peer for help in linking the image into the HTML code. Next, I customized the CSS to match the col- ors in my logo and changed the fonts using Google Fonts. I played around with the color scheme to decide which color should go where. Finally, I eliminated the rounded corners, made the border a bit thicker, and added a button for a link to my blog.
  • 11. Description Date Course Instructor Programs used Objective Process BusinessIdentity Visual Media Sara Tranberg A website where LDS and Christian consumers can easily stream family friendly and spiritual movies. Create a logo for a service or organization and establish a visual identity across documents. October 26, 2016 Adobe Illustrator I came up with a new business idea as an internet streaming service for LDS and Chris- tian produced films. I began sketching the logo, using symbols familiar to LDS audiences. I de- cided on a shield-shaped video camera, facing the company name. Next, I did research on fonts and colors to find ones appealing for my audience, and chose blue, green, and yellow. After watching some instructional videos, I designed the logo in Illustrator. I brainstormed the layout for the letterhead and business cards, and also de- signed them in Illustrator. Finally, I checked for alignment and repetition.
  • 12. Description Date Course Instructor Programs used Objective Process Extra project - searched for a suitable picture of Vladimir Putin (30 minutes) - searched for an equivalent picture of Obama with the right colors (5 minutes) - Traced over the picture of Putin in Illustrator with the pen tool, outlining the background and his silhouette (20 minutes) - Added color to the background and silhou- ette (10 minutes) - Traced and colored in his shirt and tie (20 minutes) - Traced and colored in his face (2+ hours) A satirical t-shirt design depicting Vladimir Pu- tin as the next president of the United States. Visual Media Sara Tranberg December 9, 2016 Adobe Illustrator Spend an extra 2 hours on a new project or editing an old project, documenting the time spent as you go.