COMM 106 podcasting 101 LUTHER

AUDIO PODCASTING 101
multimedia journalism

 Audio Journalism: Reporting news and
information primarily with sound via
radio, websites, or podcasts
• It is relatively easy and inexpensive to
produce and distribute
• Sound can take a story beyond
text (just as pictures can)

• Audio literally gives sources a
“voice”
• Sound allows listeners to “see”
with the best lens of all, the mind
• Audio is a presentation form
that allows the audience to
multitask = MOBILE JOURNALISM

What is an audio “podcast”?
A Podcast is user-selected and/or
subscribed audio content delivered to a
computer via RSS feed technology for
streaming playback or portable files on a
MP3/Video player, computer, phone etc.

 Types of Audio Podcasts
o News, Entertainment, Sports, Politics, Humor,
Animation, Education & Training, Religion etc.
oNo subject is too big and no subject is too small
o Thousands and thousands to choose from
(approximately 150,000 at iTunes alone)
o Range from “official”/corporate to 100% fan-based
o Not just at iTunes – audio podcasts are available all
over the Internet

7 General Types of Audio Podcasts
 1. One-on-one interview
 2. Solo commentary
 3. Panel (guest interview or discussion)
 4. Nonfiction narrative story-telling
 5. Fictional story-telling
 6. Hybrid
 7. Repurposed Content

Google whatever you’re interested
in: “Baseball” + podcast, “Fashion” +
podcast, “Healthcare” + podcast…
Almost all are free (but will most
likely request/accept donations)
Subscribing = Automatic Delivery

PODCAST Audio Example
Studio 360: AHA MOMENT

 How are audio podcasts like traditional radio
programs?
• Often they are downloadable versions of the
same show programming you’d hear on the
radio, allowing you to catch up on a traditional
radio program

 How are audio podcasts like traditional radio
programs?
• Produced like radio – the same production
techniques and strengths/weaknesses apply
• Portable like radio – offers same convenience as
traditional radio

 How are audio podcasts not like
traditional radio programs?
• Not hindered by time constraints –
podcasts can basically be as long or
short as you want
• Often commercial/sponsor free
• Free of FCC regulations/rules

 How are audio podcasts not like traditional radio
programs?
• No live programming
• Vastly wider range of topics covering areas that
would never find a home on traditional radio
• Very inexpensive to produce and distribute
• Distribution Network vastly larger
• Even more convenience – on demand programs

Podcasts are just the latest in a
general shift in media towards
“Narrow-casting”; in other
words, the opposite of
“Broadcasting”

NARROWCASTING
The wave of the future
“Time-shifting” is the latest
trend of on demand media
Eventually most, if not all,
media could come to us via
narrowcasting

TRADITIONAL BROADCASTING
You're casting your programming
out into the world in a broad
sweep – you’re broadcasting it
out there and people have to be
there to catch it when it comes.

NARROWCASTING CONCEPT
You're creating your programming
in a narrow arc – you’re putting it
out for a very specific audience
who, more often than not, comes
to you to get it (at least at first)

PROS of NARROWCASTING
Full Control
Portable
Never Miss Programming
Marketing/Advertising Focus

CONS of NARROWCASTING
Less chance of “happy
accidents”
Loss of LIVE programming
Marketing/Advertising Focus

 Choose ONE audio podcast series to examine and
listen to at least 1 episode of it in which someone is
interviewed
 The podcast can be about ANY topic/subject -
politics, sports, fashion, news, religion, etc.) but it
MUST have an interview component with a guest
(NOT just a roundtable discussion)
 If there is no interview, choose a different
podcast/episode! (Google… “+ Podcast” / use
iTunes, etc. for ideas)
 CHOOSE A PODCAST TOPIC YOU ALREADY CARE
ABOUT!
PODCAST ANALYSIS QUIZ

 Find and actively consume the podcast episode
you’ve chosen – if you get it directly from a webpage,
listen to the full episode as well as engage in any
other kinds of multimedia you find there (text,
video, audio, interactivity).
 Report on the types of multimedia included and how
they are used.
 If during the podcast you’re listening to you are
encouraged you to interact with other media (go
their website, twitter, Facebook, etc.) do that as well
and include that in your answer.

 You’ll also be asked to summarize the
episode and answer this main question
about the podcast episode you’ve chosen
by utilizing this week's PowerPoint and
other resources;
 “How is this podcast episode like AND
unlike traditional radio broadcasting?”
Explain your answer with specifics.

 Share your general impressions and what you
like and don’t like about the audio of the
podcast episode (the interview techniques,
sound quality, writing quality, etc.) in question.
 Provide a WORKING link to the specific
podcast/webpage hosting the specific podcast
episode.
 SUBMIT BY DUE DATE!

Designed to expose you
to the world of podcasts
and perhaps inspire you
to make your own
podcasts

COMM 106 podcasting 101 LUTHER

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