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Podcast Marketing 101

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Bernie Borges
Bernie Borges

This document provides an overview of podcast marketing opportunities. It defines what a podcast is and discusses why companies should utilize podcasts. It also outlines key components of an effective podcast strategy, including developing content, show formats, show notes, distribution channels and tracking metrics. Recommendations are provided for getting started with a podcast.

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Podcast Marketing 101 ,[object Object],[object Object],[object Object]
Bernie Borges: Founder, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Topics
What is Web 2.O? “ Web 1.0” “ Web 2.0” Read-Only Web Read-Write Web
[object Object],[object Object],[object Object],[object Object],What is a Podcast?
[object Object],[object Object],[object Object],[object Object],Podcast Statistics Source: KnowledgeStorm and Universal McCann Survey, July 2006, 3900 IT/Business Professionals
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcast Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcast Components
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasting Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcast Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcast Marketing Tips
Where Do You Find Podcasts?
Where Do You Find Podcasts?
Podcast Examples
Podcast Examples
Podcast Tracking
Podcast Resources http://www.knowledgestorm.com/shared/write/collateral/POD/48979_46337_58694_Podcast_Study.mp3?ksi=1539781&ksc=1301946917 KnowledgeStorm Universal McCann Survey, July 2006 http://www.knowledgestorm.com/ http://www.findandconvert.com/blog/2007/b2b-podcasting/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommendations
Contact Info Bernie Borges [email_address] http://www.findandconvert.com/blog/ (727) 234-0952 ext. 1001 70%

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Podcast Marketing 101