2009.10.09 Social Media As A Learning Tool

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This is a presentation that shows how a firm can leverage social media as a learning tool

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2009.10.09 Social Media As A Learning Tool

  1. 1. Social Media as Learning Tool Mike Vandall EVP, Business Development RedVector.com, Inc.
  2. 2. Learning Objectives <ul><li>Define Social Learning </li></ul><ul><li>Mitigating the Risks Associated with Social Learning </li></ul><ul><li>Identify Social Learning Methods & Tools </li></ul><ul><li>Examine how to Apply Social Learning in the typical A/E/C Firm </li></ul>
  3. 3. What is Social Learning Social learning: Learning that occurs within a social context. It considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. - J.E. Ormond, “Human Learning”, 1999 <ul><li>It is not ‘Casual learning’ </li></ul><ul><li>It is inherently informal </li></ul><ul><li>It requires communication </li></ul>
  4. 4. Social Learning in the Workplace <ul><li>According to Albert Banura, Social Learning Theorist: </li></ul><ul><li>4 conditions for Actual Learning to occur: </li></ul><ul><li>Attention to the Subject </li></ul><ul><li>Retention of the Material </li></ul><ul><li>Behavioral Replication </li></ul><ul><li>Motivation to Participate/Demonstrate </li></ul>Examples of Social Learning in the workplace: <ul><li>Water cooler conversations </li></ul><ul><li>Lunch/Break Time </li></ul><ul><li>Mentoring an employee </li></ul><ul><li>Shadowing a co-worker </li></ul><ul><li>After hours social events </li></ul><ul><li>Sharepoint </li></ul><ul><li>Role Playing </li></ul><ul><li>Practicing Skills </li></ul>
  5. 5. Social Learning Impacts and Risks
  6. 6. Impacts of Social Learning + _ <ul><li>Builds Morale </li></ul><ul><li>Rapid Knowledge Transfer </li></ul><ul><li>Fosters Research </li></ul><ul><li>Inherently Scalable </li></ul><ul><li>Timely, Immediate </li></ul><ul><li>Low Cost </li></ul><ul><li>Voluntary </li></ul><ul><li>Measurable </li></ul><ul><li>Productive </li></ul><ul><li>Privacy </li></ul><ul><li>Inaccuracies </li></ul><ul><li>Tangential </li></ul><ul><li>Unstructured </li></ul><ul><li>Good News is not News </li></ul><ul><li>Voluntary </li></ul><ul><li>Litigation </li></ul>
  7. 7. The Next Step for Social Learning? Social Networking!
  8. 8. Social Networking Risks: Whoops! <ul><li>9/17/2009 NPR - A juror posted several messages to Twitter’s website... The trial resulted in a $12.6 million verdict against the building materials company … </li></ul><ul><li>8/19/2009 NBC Chicago - The SEC (sports) bans twitter and Facebook at games… </li></ul><ul><li>2/18/2009 CNN - Users of social-networking sites such as Facebook risk losing control of their personal information…. </li></ul><ul><li>9/27/2009 Workforce Management - Discriminatory Twist in Networking Sites Puts Recruiters in Peril! </li></ul>Financial Intellectual Property Privacy Human Resources
  9. 9. “Coaching” to minimize Risk <ul><li>Set written ground rules </li></ul><ul><li>Separate personal & business accounts </li></ul><ul><li>Document Activity </li></ul><ul><li>Consider internal systems for highly sensitive info </li></ul><ul><li>Use Common Sense </li></ul>
  10. 10. Why Risk it? I don’t use it It’s a fad I DON’T CARE! There are too many Security I don’t want my colleagues to see those pictures! Waste of time It’s for narcissists Claims
  11. 11. Why should you care? Reason #1 <ul><li>Because 3 out of 4 Americans use Social Technology! </li></ul><ul><li>Forrester, The Growth of Social Technology Adoption, 2008 </li></ul>
  12. 12. Why should you care? Reason # 2 <ul><li>Time Spent on Social Networks Accounts for Approximately </li></ul><ul><li>10% Of All Internet Time </li></ul>Nielsen, Global Faces & Networked Places, 2009
  13. 13. Why should you care? Reason # 3 <ul><li>Social Media gives the individual the remote! </li></ul>Green Building BIM Customer Views Networking Leads Risk Management
  14. 14. Why should you care? Reason # 4 <ul><li>For companies, resistance to social media is futile . </li></ul><ul><li>-Millions of people are creating content for the social Web. </li></ul><ul><li>-Your competitors are already there. </li></ul><ul><li>-Your customers (employees) have been there for a long time. </li></ul><ul><li>BusinessWeek, February 19, 2009 </li></ul>
  15. 15. Major Social Networking (Learning) Sites
  16. 16. Social Media’s value as a Learning Tool <ul><li>Group Discussions </li></ul><ul><li>Great Networking Vehicle </li></ul><ul><li>Search, Internal & External </li></ul><ul><li>Application Widgets are useful </li></ul><ul><li>Easy to upload video </li></ul><ul><li>Can support many users </li></ul><ul><li>Promotes alternative Discussion </li></ul><ul><li>Personal = Trust </li></ul><ul><li>Realtime Chat/Messanger </li></ul><ul><li>Average Networking </li></ul><ul><li>Needs separation between personal and corporate use </li></ul>
  17. 17. Google wave
  18. 18. Is this a learning tool or what?!
  19. 19. Twitter as a Learning Tool <ul><li>Short 140 byte statements </li></ul><ul><li>Ability to choose only subjects you are interested in </li></ul><ul><li>Great for technical research topics, information sharing </li></ul><ul><li>Feedback given when convenient </li></ul><ul><li>Direct and Broadcast Messaging enabled </li></ul><ul><li>Email alerts </li></ul><ul><li>Cost: $0 + your time </li></ul>
  20. 20. I pressed the “green” button on my Remote!
  21. 21. Case Study: Best Buy’s Twelpforce <ul><li>Online Customer Service </li></ul><ul><li>Company Promotions </li></ul><ul><li>Technical Question Documentation </li></ul><ul><li>Direct Customer Feedback </li></ul><ul><li>Transparency of Customer and Employee views </li></ul>
  22. 22. Twelpforce In Action
  23. 23. Make Social Media Social Learning <ul><li>Attention to the Subject </li></ul><ul><li>Retention of the Material </li></ul><ul><li>Behavioral Replication </li></ul><ul><li>Motivation to Participate/Demonstrate </li></ul>Remember the 4 conditions for Social Learning to occur?
  24. 24. Step 1: Planning <ul><li>Attention to Subject </li></ul><ul><ul><li>ID the topics </li></ul></ul><ul><ul><li>ID social medium (s) </li></ul></ul><ul><ul><li>Set some ground rules </li></ul></ul><ul><li>Retention of Material </li></ul><ul><ul><li>Create formal assessments/exams </li></ul></ul><ul><ul><li>Set participation metrics </li></ul></ul><ul><ul><li>ID useful learning management (LMS) reports </li></ul></ul><ul><ul><li>Incorporate into performance reviews </li></ul></ul><ul><li>Behavioral Replication </li></ul><ul><ul><li>Benchmark behaviors </li></ul></ul><ul><ul><li>Set participation metrics </li></ul></ul><ul><ul><li>ID ways to observe OTJ </li></ul></ul><ul><ul><li>Benchmark Proficiencies </li></ul></ul><ul><li>Motivation/Participation </li></ul><ul><ul><li>Develop a budget </li></ul></ul><ul><ul><li>ID a recognition program </li></ul></ul><ul><ul><li>ID LMS activity to be published </li></ul></ul><ul><ul><li>Get feedback from key team members </li></ul></ul>
  25. 25. Suggested Program Outcomes
  26. 26. Step 2: Implementation <ul><li>Attention to Subject </li></ul><ul><ul><li>GET EXECS TO COMMIT </li></ul></ul><ul><ul><li>Recruit some experts </li></ul></ul><ul><ul><ul><li>Subject Matter </li></ul></ul></ul><ul><ul><ul><li>Technology Savvy </li></ul></ul></ul><ul><ul><ul><li>Diversity </li></ul></ul></ul><ul><li>Retention of Material </li></ul><ul><ul><li>GET EXECS TO COMMIT </li></ul></ul><ul><ul><li>Set a project schedule </li></ul></ul><ul><ul><ul><li>Assign a PM </li></ul></ul></ul><ul><ul><li>Assess your capabilities </li></ul></ul><ul><ul><ul><li>IT/Access/Records </li></ul></ul></ul><ul><ul><ul><li>Learning Management </li></ul></ul></ul><ul><ul><ul><li>Human Capital </li></ul></ul></ul><ul><ul><li>Communicate plan to key managers & influencers </li></ul></ul><ul><li>Behavioral Replication </li></ul><ul><ul><li>GET EXECS TO COMMIT </li></ul></ul><ul><ul><li>Field Observations </li></ul></ul><ul><ul><li>Create Proficiency Exams </li></ul></ul><ul><ul><li>Confirm Metrics </li></ul></ul><ul><li>Motivation/Participation </li></ul><ul><ul><li>Get Budget Approved </li></ul></ul><ul><ul><li>GET EXECS TO COMMIT </li></ul></ul><ul><ul><li>“ BUZZ” the project </li></ul></ul><ul><ul><li>Publish objectives/ </li></ul></ul><ul><ul><li>Get feedback from key team members </li></ul></ul>
  27. 27. Step 3: Participation <ul><li>Attention to Subject </li></ul><ul><ul><li>Update posts regularly </li></ul></ul><ul><ul><li>Set aside time </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Give your REAL opinion </li></ul></ul><ul><li>Retention of Material </li></ul><ul><ul><li>Challenge assessments </li></ul></ul><ul><ul><li>How did you apply this? </li></ul></ul><ul><ul><li>Review LMS reports & provide feedback </li></ul></ul><ul><ul><li>Monitor posts for ‘intelligent growth’ </li></ul></ul><ul><li>Behavioral Replication </li></ul><ul><ul><li>Ask questions in field </li></ul></ul><ul><ul><li>Monitor activity metrics </li></ul></ul><ul><ul><li>Perform OTJ observations </li></ul></ul><ul><ul><li>Conduct proficiency tests </li></ul></ul><ul><li>Motivation/Participation </li></ul><ul><ul><li>Communicate recognition programs </li></ul></ul><ul><ul><li>Publish LMS activity </li></ul></ul><ul><ul><li>Engage in Conversation about posted topics </li></ul></ul><ul><ul><li>Get feedback from ANY team members </li></ul></ul>
  28. 28. Step 4: Apply Metrics <ul><li>Attention to Subject </li></ul><ul><ul><li>Record posts/topic </li></ul></ul><ul><ul><li>Publish metrics/topic </li></ul></ul><ul><li>Retention of Material </li></ul><ul><ul><li>Review assessment scores and compare by individual/unit/firm </li></ul></ul><ul><ul><li>Record posts & time/employee </li></ul></ul><ul><ul><li>Incorporate into performance reviews </li></ul></ul><ul><li>Behavioral Replication </li></ul><ul><ul><li>Review posts </li></ul></ul><ul><ul><li>Compare benchmark data </li></ul></ul><ul><ul><li>Document OTJ observations </li></ul></ul><ul><ul><li>Review proficiency pass rates </li></ul></ul><ul><li>Motivation/Participation </li></ul><ul><ul><li>Recognize ‘stars’ & why </li></ul></ul><ul><ul><li>Broadcast your wins </li></ul></ul><ul><ul><ul><li>Internally </li></ul></ul></ul><ul><ul><ul><li>Externally </li></ul></ul></ul><ul><ul><li>Count the smiles </li></ul></ul>
  29. 29. Measuring the ROTI of Twitter <ul><li>Identify your users </li></ul><ul><li>Track & record ‘tweet’ activity & time of tweets (you might be surprised) </li></ul><ul><li>Compare activity by Tweet threads (requires tweetdeck) </li></ul><ul><li>Count your followers & who you follow </li></ul><ul><li>Meet with your team regularly to discuss what they learned and how they applied it </li></ul><ul><li>The Smile Test </li></ul>
  30. 30. Step 5: Listen Observe Acknowledge Document Communicate ASK
  31. 31. Step 6: Rinse & Repeat
  32. 32. Conclusions <ul><li>Social Learning is a learning process that is rapidly evolving as a direct result of internet based social networking sites and collaboration technologies. While there are risks associated with embracing these technologies, they can be readily mitigated through careful planning and active communication. </li></ul><ul><li>An A/E/C firm that implements a Social Learning program will see gains in productivity, knowledge transfer, OTJ Performance and morale. </li></ul><ul><li>A Social Learning program does not just happen. A firm must commit time, resources and technology to get a program launched. In addition, buy-in from senior leadership is critical for Social Learning to be an ongoing success to an A/E/C firms learning organization. </li></ul>
  33. 33. Questions
  34. 34. How to find me Mike Vandall EVP, Business Development (813) 864-2663 [email_address] www.redvectorsolutions.com

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