Who am I? Blogtalk 2010 presentation


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Who am I? Social Identity Construction in Corporate Environments - presentation by Gabriela Avram and Brian O'Donovan

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  • If you want to watch the video of this session it is available at http://vimeo.com/14611942
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  • During the presentation we asked the audience to make certain choices based upon the pictures. According to my records these were their decisions:
    - On slide 11 there was almost unanimous preference for the interview candidate on the right
    - On slide 12 the majority would ask the person on the left for help (but this was not unanimous)
    - On slide 13 there was almost equal numbers in the audience chosing each of the potential managers
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Who am I? Blogtalk 2010 presentation

  1. 1. Who am I? Social Identity Construction Gabriela Avram Brian O’Donovan Interaction Design Centre Centre of Advanced Studies University of Limerick Dublin Ireland IBM Ireland
  2. 4. Background and context <ul><li>BluePages – web based IBM staff directory since 1997 </li></ul><ul><ul><li>Replaced CallUp system which was mainframe based </li></ul></ul><ul><li>How are the 400,000+ IBMers around the world using it: </li></ul><ul><ul><li>Find people to collaborate with </li></ul></ul><ul><ul><li>Solve a problem </li></ul></ul><ul><ul><li>Provide needed expertise </li></ul></ul><ul><li>Dec 2002 – Fringe – TAP </li></ul><ul><li>Dec 2009 – Profiles – Lotus Connections </li></ul><ul><li>2 core aspects: </li></ul><ul><ul><li>About ourselves: Self-presentation and reputation management </li></ul></ul><ul><ul><li>About the others: Finding peers with a particular expertise, skill, competency; recommending them to others </li></ul></ul><ul><ul><li>B </li></ul></ul>
  3. 5. Blue Pages <ul><ul><li>B </li></ul></ul>
  4. 6. Fringe 3 – BluePages+ <ul><ul><li>B </li></ul></ul>
  5. 7. Fringe 4 – BluePages+1 <ul><ul><li>B </li></ul></ul>
  6. 8. Profiles /Lotus Connections <ul><ul><li>B </li></ul></ul>
  7. 9. Identity, reputation and expertise seeking <ul><li>Identity – personality traits one intends to display when interacting with his/her peers </li></ul><ul><li>Reputation- refers to the opinion of the public toward that person </li></ul><ul><li>Expertise seeking – is based on looking for the right expert to solve a particular problem, based on their identity and reputation. </li></ul><ul><ul><li>G </li></ul></ul>
  8. 10. Why this topic? <ul><li>What creates the imbalance between the importance we give to getting information about peers and that given to sharing information about ourselves? </li></ul><ul><li>We built upon: </li></ul><ul><ul><li>Our own experience with the tools </li></ul></ul><ul><ul><li>Data collected during longitudinal study of a development team in 2006-2007 </li></ul></ul><ul><ul><li>Previous IBM studies </li></ul></ul><ul><ul><li>Small scale internal survey May 2010 </li></ul></ul><ul><ul><li>G </li></ul></ul>
  9. 11. Who would you shortlist for an interview? <ul><ul><li>B </li></ul></ul>
  10. 12. These two guys have the same expertise. Who would you contact for getting help? <ul><ul><li>B </li></ul></ul>
  11. 13. Who would you prefer as your boss? <ul><ul><li>B </li></ul></ul>
  12. 14. Practices observed <ul><li>Expertise seeking practices </li></ul><ul><ul><li>Newbies </li></ul></ul><ul><ul><li>Conference calls </li></ul></ul><ul><ul><li>Checking the author of information posted </li></ul></ul><ul><li>Identity management practices </li></ul><ul><ul><li>Taking ownership of generated Profiles </li></ul></ul><ul><ul><li>Uploading a photo </li></ul></ul><ul><ul><li>Updating information on the own profile </li></ul></ul><ul><ul><li>Tagging oneself </li></ul></ul><ul><li>Reputation management practices </li></ul><ul><ul><li>Sharing content </li></ul></ul><ul><ul><li>Participating in the conversation </li></ul></ul><ul><ul><li>Connecting to peers </li></ul></ul><ul><ul><li>Tagging peers </li></ul></ul><ul><ul><li>G </li></ul></ul>
  13. 15. Discussion <ul><li>What are your content requirements when looking at someone’s profile? </li></ul><ul><li>What type of events make you go update your own profile? </li></ul>
  14. 16. Thank you! [email_address] @bodonovan [email_address] @gabig58
  15. 17. Relevant resources <ul><li>Farrell, S., Lau, T., Nusser, S., Wilcox, E., and Muller, M.: Socially augmenting employee profiles with people-tagging. In: Proceedings of the 20th Annual ACM Symposium on User interface Software and Technology (Newport, Rhode Island, USA, October 07 - 10, 2007). UIST '07. ACM, New York, NY, 91-100. (2007) </li></ul><ul><li>Gosling, S. D., Gaddis, S., & Vazire, S. : Personality impressions based on Facebook profiles. In: Proceedings of the International Conference on Weblogs and Social Media, Boulder, CO . (2007, March). Retrieved June 18, 2010, from http://www.icwsm.org/ papers/3--Gosling-Gaddis-Vazire.pdf </li></ul><ul><li>Farrell, S., Lau, T.: Fringe Contacts: People-Tagging for the Enterprise. In: Proceedings of the WWW 2006 Collaborative Web Tagging Workshop, Edinburgh (2006) </li></ul><ul><li>Sadat Shami, N., Ehrlich, K., Millen, D.R.: Pick me! Link selection in expertise search results. In: SIGCHI conference on Human Factors in computing system. Florence, Italy, April 5-10. (2008) </li></ul><ul><li>Millen, D. R. and Patterson, J. F. 2003. Identity disclosure and the creation of social capital. In CHI '03 Extended Abstracts on Human Factors in Computing Systems (Ft. Lauderdale, Florida, USA, April 05 - 10, 2003). CHI '03. ACM, New York, NY, 720-721. </li></ul><ul><li>Guy, I., Jacovi, M., Shahar, E., Meshulam, N., Soroka, V., and Farrell, S.: Harvesting with SONAR: the value of aggregating social network information. In: Proceedings of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 1017-1026. (2008) </li></ul><ul><li>DiMicco, J., Millen, D. R., Geyer, W., Dugan, C., Brownholtz, B., and Muller, M.: Motivations for social networking at work. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (San Diego, CA, USA, November 08 - 12, 2008). CSCW '08. ACM, New York, NY, 711-720. (2008) </li></ul><ul><li>Farzan, R., DiMicco, J., Millen, D. R., Dugan, C., Geyer, W., and Brownholtz, E.: Results from deploying a participation incentive mechanism within the enterprise. In: Proceeding of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 563-572. (2008) </li></ul>