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COM 310 E1 Visual Communication Fall 2011
Overview Recap (audience analysis, social change theory) Memes, Temes, & Culture Jamming Lab: Social Media Integration & Group Projects
Audience Studies Multiple demographic appeal Periphery Demographics Polysemy
“ m edia frames approach ” ,[object Object],[object Object],[object Object],[object Object]
“ c ollective action frames ”   ,[object Object],[object Object],[object Object],[object Object]
Culture Jamming (creative appropriation) “ There’s a number of ways to wage a meme war . . . I believe that one of the most powerful things of all is aesthetics”( Lasn, 2011).
Memes (Dawkins, 1976) Susan Blackmore on memes and " temes "
Culture Jamming  (Dery, 1993) “ re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool" along with assumptions about the personal freedoms of consumption”(Boden & Williams, 2002).
Lab  I. Social media Integration II. Work on your PSA campaigns
LAB -  Social Media Activism Example:  Facebook Group Page  http://www.facebook.com/group.php?gid=2397553483 Example:  Facebook Fan Page http://www.facebook.com/internetrightsandprinciples
Facebook Fan Page Build a community Encourage broader participation raise awareness & inform  Stimulate discussion & debate  Motivate Action (online and offline)
Facebook Activism - Reporting and take down group page
Too many platforms!
“ The Broad Dissemination Approach”
 
LAB: Social media integration ,[object Object]
LAB: Cross-posting ,[object Object],[object Object],[object Object],[object Object]
Visual Communication Robert Bodle

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Com 310 memes

  • 1. COM 310 E1 Visual Communication Fall 2011
  • 2. Overview Recap (audience analysis, social change theory) Memes, Temes, & Culture Jamming Lab: Social Media Integration & Group Projects
  • 3. Audience Studies Multiple demographic appeal Periphery Demographics Polysemy
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  • 6. Culture Jamming (creative appropriation) “ There’s a number of ways to wage a meme war . . . I believe that one of the most powerful things of all is aesthetics”( Lasn, 2011).
  • 7. Memes (Dawkins, 1976) Susan Blackmore on memes and " temes "
  • 8. Culture Jamming (Dery, 1993) “ re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool" along with assumptions about the personal freedoms of consumption”(Boden & Williams, 2002).
  • 9. Lab I. Social media Integration II. Work on your PSA campaigns
  • 10. LAB - Social Media Activism Example: Facebook Group Page http://www.facebook.com/group.php?gid=2397553483 Example: Facebook Fan Page http://www.facebook.com/internetrightsandprinciples
  • 11. Facebook Fan Page Build a community Encourage broader participation raise awareness & inform Stimulate discussion & debate Motivate Action (online and offline)
  • 12. Facebook Activism - Reporting and take down group page
  • 14. “ The Broad Dissemination Approach”
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