The document discusses business ethics and online privacy. It covers how search engines like Google and social networks like Facebook collect and use personal information, including details on what specific data they track. It also examines the different approaches to privacy regulation between the EU and US. The document questions whether self-regulation by companies is sufficient to protect privacy or if stronger laws are needed, given how much data is collected and the potential consequences of privacy breaches.

1. Business Ethics and Online Privacy Robert Bodle

2. Recent ethics research on search engines and social networks

3. Informational Privacy “ the control over the flow of an individual’s personal information” - Herman T. Tavani (2010). The collection and use of personal information by: -government -p rivate companies

4. Informational privacy concerns increased by Internet - 1) amount of data collected 2) speed at which data can be obtained 3) duration of time info can be retained 4) kind of info acquired

5. Online privacy - Introduction Look up your name on Google How about doing an image search? What about 123people.com?

6. Thesis Statement: The ability of Internet companies to monitor and control our online data, has outflanked any privacy regulations of these industries. Research Question: What should be done about it from an ethical standpoint?

7. Privacy Regulation: a comparative view EU – stakeholder model US – stockholder model statutory protections statutory protections, privacy policies enforceable by law self-regulated, largely unenforceable Responsibility placed on governments and industry Responsibility placed on the user

8. The Privacy Act of 1974 Governs collection, maintenance, use, and dissemination of “PII” by Federal agencies Prohibits disclosure of info without written consent. But what about private companies?

9. Privacy regulation of companies: a segmentated approach Enforced by the US Federal Trade Commission Kind of Information The Fair Credit Reporting Act (1970) Customer Credit Information Family Educational Rights and Privacy Act (FERPA 1974) Education Records Health Insurance Portability and Accountability Act (HIPAA 1996) Medical Records The Gramm-Leach-Bliley Act (1999) Banking Records The Children's Online Protection Act (COPPA 1998) Personal info of children under 13

10. Privacy regulation online What about privacy regulation for the rest of us? Well, Rep. Bobby Rush, D-Ill., plans on introducing a privacy bill next week to include a “do not track” provision for customers/users. #weak

11. Google and Informational Privacy

17. Consumer education videos

18. Consumer education videos -manage anxieties -simplifies, obscures -no mention of other services Is this meeting the challenge of privacy protection in the cloud?

19. Facebook's and privacy Facebook makes constant changes to privacy settings and introduces new services without providing the ability for people to opt out by default.

20. Facebook's response to privacy? ‘ A -blow-forward pattern of disclose first, respond later’ (Hoofnagle & Zimmer) or ‘ here now, privacy later’ (ACLU-NC)

21. Facebook and info privacy Newsfeed Beacon The App Gap Social plug-ins Facebook's real name policy

22. Facebook and info privacy Newsfeed (2006) Beacon The App Gap Social plug-ins Facebook's real name policy

23. Facebook and info privacy Newsfeed Beacon (2007) The App Gap Social plug-ins Facebook's real name policy Beacon was part of FB's ad platform, that tracked people's Web activities outside the SNS and reported back to FB on members' activities on third-party sites without users' permission

24. Facebook and info privacy Newsfeed Beacon (2007) The App Gap Social plug-ins Facebook's real name policy Social games have access to players info as well as to one's friends’ profile information, making a player’s friends’ data vulnerable. The non transparent process of third-party access to member data has been called the “app gap” by privacy advocates (O'Connell 2009).

25. Facebook and info privacy Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences. Newsfeed Beacon (2007) The App Gap Social plug-ins Facebook's real name policy

26. Facebook and info privacy Facebook's real name policy deletes accounts that use pseudonyms, but it is dangerous for international activists to use their Real names on Facebook in countries like Egypt or Tunisia, for pro-democracy Purposes. Newsfeed Beacon (2007) The App Gap Social plug-ins Facebook's real name policy

27. Facebook's response to activists? FB sticks by their real name policy even if it makes activists vulnerable.

29. Facebook's revenue model Facebook is a free service that is supported by advertising revenue (as well as other contracts with third parties).

30. Facebook's revenue model The more PII Facebook can solicit, collect and share about us, the more $$ it can charge advertisers for targeted ad placements.

31. Facebook's response to user privacy? Self-regulation . . Or lack thereof.

34. Discussion 1) How do you think privacy should be regulated for social networks and search engines? Self-Regulation? User Responsibility? Industry regulated and enforced by government? All three? 2) What ethical framework supports your view ? Utilitarian? categorical imperative? virtue ethics/professional ethics?

35. Business Ethics and Online Privacy Robert Bodle