COLOR
Hue • Specific wavelength
Saturation • Dullness or intensity
Temperature • Warmth or coolness
Value • Lightness or darkness
as a graphic design element
Hue
Color Wheel
Saturation
Value
Light
Dark
adding
white
adding
grey
adding
black
HARMONY
how to put colors together
These color rules ensure a
harmonic balance of colors
Monochromatic - will always match
(close together)
Analogous
Complementary
(opposite each other)
Split Complementary (colors on either side of the complement)
Triadic (forms a perfect triangle)
Tetradic
(forms a rectangle)
A nice color harmony tool
Where have you seen CMYK?
Where have you seen RGB?
Color
Light is Additive +
Red Green Blue
Pigment is Subtractive -
Magenta Yellow Cyan
RGB
CMYK
Emiting
Reflecting
Using the color picker tool
COLOR
INTERACTIONS
Two colors, side by side,
interact with one another and
change our perception
accordingly. The effect of this
interaction is called
simultaneous contrast.
Since we rarely see colors in
isolation, simultaneous contrast
affects our sense of a color.
Extension • Relative volume of
one color to another so each seem
to have the same presence
Simultaneous
contrast
Color
(hue)
Simultaneous
contrast
Value
Simultaneous
contrast
Saturation
Simultaneous
contrast
Temperature
What
Do
Colors
Mean
To You?
Sociological Uses of Color
Saturday
Monday
Baseball
Fun
Lie
Birthday
War
Love
Soul
Environment
Gravity
What
Do
Colors
Mean
To You?
Sociological Uses of Color
'Austin' by Ellsworth Kelly
It was close to
noon, and the
sun poured
through the
glass panes
above the
entrance,
flashes of
green and
orange and
blue shimmering
onto the
granite floors.
- NY Times, Feb. 8, 2018
In this setting, with
the light from the
panes slowly
moving across their
surfaces, the black
and white patterns
of the marble
panels looked
almost impossibly
dramatic — they had
become something
primordial, like
cave drawings, like
the concept of
black and white
itself.
A full spectrum
of light
encircled the
top arch of one
wall, shadows
bouncing off
Kelly’s stations.
Ellsworth Kelly's
Temple for Light
We entered the
chapel. First, I was
overwhelmed by
waves of liquid,
colored light.
Yellow, blue and
green.
Those words make
them sound
distinct, but they
were one pulsing
phenomenon,
indivisible. My eyes
were absolutely
awash in color. The
intensity was
astounding.
- Washington Post, Aug. 8, 2019
A giant wave of emotion
flowed through me. I
felt as you do when
you’ve lost control in
the surf and you’re
tumbling around
underwater, not
knowing which side is up,
and you can only wait
for the upheaval to end.
It was not euphoria I
felt. It was not sadness.
It was not self-pity or
nostalgia. Nor was it
religious insight, or a
feeling of oneness with
all humankind.
It was just pure,
uncontained emotion.
What color do you see?
Does language affect the way we
perceive color?
Does language affect the way we
perceive color?
China
West
China
West
East
West
West East
Middle East
West
Thailand
West
West

Colors