The document discusses collaborative innovation networks (COINs) and their characteristics. It states that COINs are groups of self-motivated people who collaborate online to achieve a common goal by sharing ideas and work. COINs operate with no formal leadership and adhere to principles of open knowledge sharing, reciprocity, transparency and rationality. The success of COINs comes from the collective intelligence that emerges from collaboration between diverse individuals.

1. Self Motivated Same
skills
skills
skills
Expertise
Expertise
Expertise

2. The corporation as we know it is unlikely to survive the next 25 years.
Legally and financially, yes. But not structurally and economically.
Collaboration is characterized by strong
and highly independent relationships
Collaboration is not about making
adjustments but it is about systems
change
. It is required a high level of trust and extensive dialogue between participants
Collaboration demands participants forge new relationships and learn new ways of dealing with each other.

3. Collaboration is one of a suite of possible strategies, which goal is to
enable individuals and organizations to work together more effectively.
Characteristics of Collaboration
A positive form of working with others
A positive and purposeful relationship between organizations
Performed by number of companies that create and support a service or product.
A process in which organizations exchange information, alter activities, share resources
for mutual benefits
Collaboration as a strategy
Collaboration goal is to enable individuals and organization to work together more
effectively
Essential to connect the ingenuity gap and innovate the changes needed for sustainability

4. Accomplishment of a successful Collaboration is affected
by several factors
People
Trust Technology
Vision
Leadership
Decision
making
Learning
Together
Communication
Planning
Time Flexibility
Successful Collaboration acknowledges that everyone has ideas

5. From successful Collaboration with others can result
several benefits.
Synergy
Overcome Obstacles
Avoid Duplication Access to
Constituents
Accessing to funding
sources
Effective
representation
Share Resources
Community
Awareness

6. Innovation is a dynamic process through which problems and
challenges are defined, new and creative ideas are developed, and new
solutions are selected and implemented.
Collaborative Networks
have the ability to bring
new ways of thinking,
diverse perspectives and
people from different
backgrounds outside the
paradigm that created the
problems to the table to
innovate new solutions.
Collaborative Innovation Networks are
Creativity and
collaboration are the
central tenets of
collaborative networks
Collaborative Networks
enhance communications
within organizations
Firms are moving to a
more collaborative
approach

7. Collaborative Innovation Networks tend to adhere to
fundamental elements that support their self-efficiency
Evolve from
learning
networks
COINs Genetic Code
Make knowledge
accessible to
everyone
Are based upon
trust and self-organization
Feature sound
ethical
principles
Operate in
internal honesty
and transparency

8. In an attempt to provide a systematic taxonomy of virtual communities, Peter Gloor
identified three kinds of networks. These three types of virtual communities are
intended to form what is called a Collaborative Knowledge Network (CKN).
These three types of virtual communities are intended to form what is called a Collaborative Knowledge Network
(CKN),

9. COIN has emerged as a consequence of the new paradigm in
society where access to web-based technology on a worldwide
scale has been of great importance.
Basic societal conditions that have allowed
COINs to emerge
Information has become the object of production
The dramatic decline of physical capital costs
Effective exchange over time and space
Access to highly variable idiosyncratic knowledge by peers
All these attributes
reduce the social costs
for each peer
A COIN is not limited by the complexity of the project, but by the social cost of reducing the complexity
of knowledge and coordination costs of the diffusion process.

10. A Collaborative Innovation Network (COIN) is a group of self-motivated people
with a collective vision, enabled by the web to collaborate in achieving a common
goal by sharing ideas, information and work
COIN combines six types of networks
holds the network together
Innovation
Innovative ideas are pushed forward by charismatic leaders, that they assemble a group of highly motivated
collaborators
Communication capabilities of the Internet help COINs reach their tipping point
Learning
Strategy
Knowledge
Social
Work

11. Members of Collaborative Innovation Networks are self-organized as cyber-teams.
These teams connect people through the Internet enabling them to work together
more easily by communicating not through hierarchies, but directly with each other.
Member types
Knowledge expert: serves
as the ultimate source of
explicit knowledge “Maven”
Creator-Guru:
provides the overall vision and guidance “ Salesman”
Communicator, Ambassador:
Links to external networks, help carry new inventions to their tipping point “Connector,
Gatekeeper”
Collaborator Expediter: coordinates
and organizes tasks, form the glue of a
COIN
COIN members
develop new ideas
as a team
They work together
because they share the
same goal

12. The birth and explosive growth of the Web exhibits all the
characteristics of a highly successful Collaboration
Innovation Network
COINs innovate through massive collaborative
creativity
COINs collaborate under as strict ethical code
COINs communicate in direct -
contact networks
A COIN can be seen as a knowledge
network that primarily operates through
the Internet
There is no
formal
leadership
COIN
Characteristics
There aren’t CEOs but
Chief Creators
Steve Jobs, Larry Page and
Sergey Brin, Mark Zuckerberg
They did what they thought
would be the right think

13. Knowledge Flow Optimization is the process that
explain how Knowledge transfers in COINs.
Knowledge Flow Optimization consists four steps
Discover Measure
1 2
Existing relationships are collected,
constructing a social network by collecting
communication activities among key team
members.
These social networking ties are
measured and analyzed.
Mirror Optimize
4 3
The existing networking structures are optimized
for increased knowledge creation and flow.
The resulting social network
analysis is shown to the
members of the network to
collect their feedback

14. COINs do not operate alone, but interact with larger
network of knowledge and information sharers.

15. There are three steps process of progress of a fledging COIN
In this first phase, the truly creative action of coming up with a fundamentally new solution to a
problem happens
The second phase is crucial for the success of innovation. In this phase the visionary idea is taken
up by another group of visionaries, who excel not only in vision, but also in collaborative skills
When the innovation has achieved external recognition, driven by tireless work of the COIN, the third
phase begins. Now the merits of the innovation are made obvious to the external world. This attracts
new CN members who, besides the needed adventurous streak, also posses a string business gene
Activities between
team members
Learning Sessions
Reporting
Forum/Listserv Conference Calls
Collaborate

16. COINs offer tremendous Innovative power and if working
collaboratively in a transparent environment is the way to gain the
power of COINs
Helps to build organizations that are more creative, productive and efficient by applying principles of creative
collaboration, knowledge sharing and social networking.
COIN-enabled organizations demonstrate more efficient leadership, culture, structure and business processes.
COINs can be leveraged to develop successful products in R&D
COINs grow better customer relationships
COINs establish better project management processes
COINs build high performing teams

17. An ethical code for a COIN can be summarized in four terms:
reciprocity, transparency, consistency and rationality
Reciprocity, the principle of taking and giving is at the core of successful
innovation communities.
Transparency means that rules are
made explicit, and the role and
responsibilities of every COIN member
are obvious to the whole community
Consistency means that each and every COIN member behaves
according to a shared ethical code, and delivers on promises made
to the community
Rationality means that
actions within the community
are grounded in reason and
not in randomness.
Golden Rule: only do to others what you would like others do to you
Be courteous with Be ready to help your fellow community members your fellow members
Respect your elders
Only say something if you have something to say
Be ready to help your fellow community members

18. Swarm intelligence in social insects is based in self-organization: no
one is in charge, but social insects successfully solve complex tasks.
A group of people is smarter and more creative than the smartest and most creative
People assemble
around a new idea
Innovate together in
swarm creativity
From the outside the structure of
a COIN may look chaotic
Inside it is immensely productive
because each team member knows
intuitively what he or she needs to do
individuals on their own
If a COIN works together really well, its output will be of superior quality, beating by far the output of groups managed
by conventional project management principles, through command and control

19. COIN supports an organizational form with five
important characteristics
Independent Membership: Each
participant’s welfare can be affected
by the actions to others. No
members can achieve its objectives
without the cooperation of others
Dispersed Membership:
Communication technologies enable
COIN with members located over a
wide geographical area, often
throughout the world
No simple Chain of Command:
COIN technology also enables
communications from any other
member, undermining a simple chain of
command Work Contributed to a Commons:
Essential to a COIN is creation of a work of
a product commons. Members share work
product freely, donate work product to this
commons, and build work product based on
what is in this common
Dependence on Trust: COIN can
operate efficiently only if there is
mutual trust, which can only be
maintained if there is a mutually
agreed on code of ethics

20. Swarm based innovation process of developing “cool
new things” (coolfarming) happens in four steps
Step I Step II
The creator comes up with the
Step III Step IV
Based on the concept of COINs, the idea of coolfarming has developed, getting involved in the actual
creation of new trends by nurturing and cultivating new ideas.
cool idea
The creator recruits additional
members to form a Collaborative
Innovation Network (COIN),
The COIN grows into a Collaborative
Learning Network (CLN) by adding friends
and family
Outsiders join, forming a
Collaborative Interest Network
(CIN)

21. Coolfarming is a decentralized self-organizing process where each
member of the COIN knows what she or he has to do.
Compared to conventional
project management,
coolfarming is a radically
different process
Successful projects show many
characteristics of coolfarming, with
the project manager behaving more
like a creator and coolfarmer than a
dictator
There is one person, the creator, who has
an idea, which she thinks is so cool that,
in spite of all obstacles, she wants to
make it come true. She talks to many
other people about her cool idea, until,
after many discussions, the creator finds
a few people who agree to help. They
latch on to the idea, and in their spare
time, they, the team – the COIN, the
Collaborative Innovation Network – build
a first, improvised version of the product.

22. Leaders of networks are not leaders in the conventional sense. They do not
govern their COINs through traditional leadership, but rather provide guidance
and are completely integrated in the community as a peer.”
Creators
Creators are leaders because of their network reputation, not because of a hierarchical position in an organization
Key characteristics of creators are personal integrity, trustworthiness, and willingness to communicate transparently
and honestly
Creators are constantly learning and adapting from others
Leaders
Must be able to let go, empowering individual and swarm creativity by personal example and trust, not by
organizational authority.
Need to know how to nurture and create an environment of innovation.
It is the members of the swarm who choose the leader who is best for them
The most important role as a leader is to empower participation and empower your participants by enabling them to
operate with self-determination

23. When we decide to set up a collaborative innovation network in order to
success and create a sustainable COIN we have to consider four basic
rules
Know when to collaborate, or not
Be a great collaborator yourself
Design a compelling experience for
the participants of the collaboration
How to engage the right crowd to
participate in collaboration
The most important point to
consider is whether or not the
people you need to collaborate
with are on-line
Have a simple, clear, compelling
and tangible vision to motivate
other participants

24. In order to make COINs a success, creators have to look for
the best possible individuals to join their team
Potential members
be aligned with the goals should match the integrity of the existing COIN
have an intrinsic incentive to work in the group.
serving the greater good, wanting to make, in some way, the world a better
place
obtain what open source programmers call “egoboo” (public recognition of
voluntary work)
Leadership in COINs is changing continuously. At any given phase, there is a clear leader, but the leader is
willing to pass on leadership to whoever is the most capable of reaching the goal of the next phase.”
Creative swarms
needs strong
leaders
JOIN a COIN
M
O
T
I
V
A
T
I
O
N
1
2

25. For a COIN to be successful there are several barriers
that have to be overcome.
digital Not everyone has access to the Internet immigrants vs digital natives
The Digital Divide
Older generations resist to the flat structure Complications with networked models of working
External Cultural Barriers
difficult for new innovation models to compete The legal constructs for collaborative working do not exist
Intellectual Property Concerns
Technological Barriers
Internal
Systemic Security and Privacy Concerns
Lack of transferable data, information,
software compatibility
Trust
Communication
Vision
Organizational constraints
Lack of motivation

26. COINs can have several strategic uses
Use COINs for increased efficiency
Choose Open-Source
Use COINs to solve complex challenges
Use known frameworks Support Diversity
COINs will not promote openness, involvement, transparency, cooperation, or inclusiveness if they are used
incorrectly

27. Innovation measurement approach referred as “innovation alley” because of its
process model structure with six stages and milestones to measure the progress of
projects on their journey from an initial idea to marketed products.
The measurement of the actual impact of innovation network activities ranging from idea qualification, to evaluation and exploitation, requires the collection of quantitative
statistical data. Therefore a set of indicators identified that provide data from the outcome of the single stages to which one or more agents could be related to. Then must be
evaluated the network agents’ performance as well as the supporting network as a whole. Framework indicators induced from empirical data together with the performance
indicators of the innovation stages compose our proposed monitoring instrument.
All stages of the innovation process may be monitored and evaluated by success factor portfolios and performance indicator arrays

28. The innovation process is characterized by target indicators as minimum requirements
for the progress for each gate. These indicators are enumerated from all partners’
individual rankings in network team sessions.
Process for continuous monitoring and control makes use of 3 attributes: Competencies and skills, Level of
Attractiveness (LoA) and Strength of Relations (SoR).
Level of Attractiveness (LoA)
The attractiveness of an innovation object
for each partner depends on the power of
the common vision as well as the
impressions that there is significant
progress.
Strength of Relations (SoR)
The cohesion’s intensity of the collaboration
is expressed by the relation of the average
Attractiveness and the total costs
Math
Types

29. Measuring the communication network will uncover the true
innovators and communicators, not the ones appointed
Social network metrics (degree and betweenness centrality, contribution index,
sentiment) are calculated using the dynamic semantic social network
analysis tool “Condor”
first step
of Knowledge
Flow
Optimization
Discover informal communication flows
Measure high performers innovators and gatekeepers
second step of
Knowledge
Flow
Optimization
by management
The social network of core team members can be calculated from their e-mail exchange
The network constructed in phase one is analyzed
Discover
Measure

30. Step three and step four of Knowledge flow optimization
Once the communication patterns of individuals and teams have been computed, they
are shown to team members, together with information about communication patterns of
the most successful individuals and teams.
Optimize
third step
of Knowledge
Flow
Optimization
Mirror
fourth step of
Knowledge
Flow
Optimization
communication structures
nurture existing COINs, and creating new ones, to spot gaps in the communication
networks and align communication with business strategy and goals
feedback to network participants

31. The contribution index measures the communication intensity of people as senders
and receivers. Comparing these metrics with known high performers helps to identify
the hidden influencers, innovators, and gatekeepers among different groups
The contribution index takes on values between –1 and +1, it is +1 if a person only sends messages and –1 if it only receives messages. A
contribution index of 0 indicates a totally balanced communication behavior. The contribution index is a relative and peer specific measure, which
can be computed for different timeframes

32. To better understand the power of COINs we can
look at examples of their use to date.
Corporate COIN
Research COIN
Virtual community
project e3
Vision
Increase the efficiency of Daimler Chrysler’s Global
Procurement and Supply operations.
C3N
Vision
develop a pilot “collaborative clinical care
network
EBD
Vision
Build a community of people “challenging the one size fits all
approach to assistive equipment through the use of clever modern
design”.

33. Non Profit and amateur COINs examples
Non Profit COINs
Amateur COINs
Vision
Step out of the computer into our
hands, via the use of mobile
technology, thus accessing
participants without personal
computers.
Build a wiki where analysts across 16
intelligence agencies can share
information and connect the dots
between their insights more easily.
It is an online community of Flash animation enthusiasts
free online cyclopedia
open-source software movement
PamoNet
Intellipedia
Flash Portal - NGBSS
Wikipedia
Linux software applications

34. The four attributes examination of successful COIN examples

35. Evaluate the impact of attributes in success of COINs

36. COIN is a subset of Intelligent Collaborative Knowledge
Networks (ICKN).
ICKN
This research project seeks to better understand the formation, development and
performance of self-organizing virtual innovation networks as well as key roles in
those networks.
Goal
The goal of this research project at the MIT Center for Collective Intelligence is to
help organizations to increase knowledge worker productivity and innovation, by
creating Collaborative Innovation Networks (COINs) .
International Swarm
The CKN project operates as a Collaborative Innovation Network (COIN). While team members
work together virtually all the time, they have their physical offices at the MIT Center for
Collective Intelligence, University of Cologne, Savannah College of Art and Design, and Aalto
University in Finland.

37. Key insights of COINs

38. Fundamental COIN Elements

39. Collaborative Innovation Networks
COINs