This document provides a case study on Coke and Pepsi learning to compete in India. It outlines the political and market scenario they faced with economic crisis, inflation, and hostile views on foreign investors. It analyzes their SWOT and discusses their different market entry timings. It also examines their glocalization strategies of adapting campaigns and products to local customs. The main lessons learned were the importance of properly timing entry, pre-evaluating the political and market conditions, considering socio-cultural forces, and thinking and acting locally.