The document summarizes the process of creating three movie posters - a teaser poster, theatrical poster, and landscape poster - for a paranormal horror film called "Signing Off." For each poster, it describes the photographic techniques, editing, and design choices used to fit the conventions of the horror genre and target audience. It also analyzes how each poster incorporates elements like mysterious lighting, shadowy figures, and old settings that create tension and a sense of the supernatural.

1. LO4- Evaluation

2. Final poster images:

3. Teaser poster:
Using similar effects as the Teaser poster (minus the circular fade
around the edges) to that the wall in both looks identical to clearly
show that this is an important location
However is ever so slightly
dimer to make it look like the
shadow are natural and made
by a glare of light/ a candle light.
Had to make both these separate shots of two of the models into two shadows
because it was too light at the time of the shoot (because the shoot was located
next to a large window that we couldn’t block in anyway because the curtain was
too fragile to move).
Original
images of
the models.
Original
shot of the
wall.
I had to also crop
a lot of the image
so that it could fit
into the category
of a portrait
theatrical poster.

4. How my Teaser poster fits into the codes and
conventions
I believe that my Teaser poster fits into the codes and convention of my poster because of
the colour schemes used in the final poster is extremely similar to the ones that I intended
to use. These Colour schemes (yellows, browns, etc.) fit well with the horror theme
because it adds mystery to the Paranormal sub-genre therefore the poster fits into the
conventions. Because of this and other things like camera settings etc. made the poster
have the effect of being in candlelight adding to the tension and mystery but also drawing
in that target audience and overall making the posters more successful. Some of the
features in the poster also helps with the codes and conventions. For example, with that
the effect of the lighting is quite dark, the are some shadows which are ghosts and the mis
en scene in this poster is old-fashioned and dated which helps to indicate a hunted house.
This can also feed into the codes and conventions of the target audience because it will
attract them more because horror movies like my posters are showing is more the target
audience generations and they are use to this type of sub-genre being presented. For
example, the shadow Ghosts feature into the sub-genre of my posters (Paranormal Horror)
because it shows the supernatural beings which are the Ghosts.

5. Theatrical poster:
A outer circular fade to create the
effect of the camera looking
through a spy hole.
Adjusted the camera to be fairly away as I could (it was a
small room) from the group so that you could see every
model and fit them into the portrait poster.
Because of the fact that the location was quite bright ( since
where we were doing the shoot was next to a large window)
used a fairly slow shutter speed so that the image didn’t take
too much light otherwise the model wouldn’t of been visibly.
The camera was also adjusted to this height and distance so that you couldn’t
see the middle of the circle where all the models hands were so that the
audience can wonder what they are doing. Also so that you couldn’t see that
there is anything there for not. This is because I wasn’t allowed to buy a Ouija
Board.
Original image of
the models and the
environment for
the teaser poster.
Had to crop a lot of the image to fit it into the category
of a portrait teaser poster but you could still clearly see
the features of the image (the models and areas of the
environment – that wall in particular.)

6. How my Theatrical poster fits into the codes
and conventions
I believe that my Theatrical poster fits into the codes and conventions. For example, the
colour scheme with the fade around the main image adds to the features of a Horror
poster and particularly a Paranormal Horror poster. These features are things like mystery,
eeriness and tension that gets built up because of how the possible audience member
views/ reacts to the final poster image. I also believe that because you can clearly see the
characters but without any kind of context also adds to the mystery and makes the target
audience curious about the contents of the posters etc. I also believe that because of the
colour schemes and how old the models look in the poster also attracts the target
audience (late teenagers to early 30s) rather than people outside that age bracket because
it is overall more appealing to the age bracket that is the target audience, which will overall
make the poster more successful because it there is then a higher probability of viewing for
what the poster is about. For example, the features that are in my Theatrical poster that
feed into the Horror genre/Paranormal Horror sub-genre is the shadowy and dark effects
created by the circular fade. Another is the mis en scene of the setting being old fashioned.
This would create a scene of tension because of the use of these things therefore adding to
the codes and conventions.

7. Landscape poster:
A photoshopped image of a Ouija Board because
I wasn’t allowed to buy one but so that you can
get the effect of the main protagonist being
supposed from it.
The title is on the Ouija Board in the same font that they use
when print the printing on them, this makes it like the Ouija
Board is specifically designed with the title “Signing Off” on it.
Put a fuzzy/ glow effect on the model
who was the main protagonist to clearly
show that he is not normal or at least not
alive and also gives a ghost/ spirit effect.
Made this effect so
that the lighting in
this shoot resembles
the light of a candle.
Original image for
the landscape
poster.

8. How my Landscape poster fits into the codes
and conventions
I believe that my Landscape poster fits into the codes and conventions of showing
the Paranormal Horror genre. This is because the fuzzy ghostly effect that was put
onto the poster fits into the genre of a Paranormal Horror because it adds a sense
of mystery and eeriness which is coming from the figure in the poster showing that
it's not normal. Also, the lighting effect created my having a quicker shutter speed
to create the effect of a candlelight, this adds to the mysteriousness of the poster
image. I also made it so that tension is made for someone looking at this poster
because I decided to make the figure and image of a Ouija Board not central. All
these things are features of your stereotypical Paranormal Horror poster, because
you create the feelings from a normal horror like the tension and mystery blended
with the assumption that the figure in the poster isn’t a normal human being
because of the fuzzy ghostly effect. This is similar to the poster of the Friday the
13th movie that I researched with the figure of Jason being outlined by a white glow
effect because it gives the sense of the supernatural because the white glow effect
and the fuzzy effect don’t naturally occur on a normal human being.