2. The guardian is a British national daily newspaper. This newspaper targets a
moderately young to middle-aged audience with quite a large percentage of readers
being male (52%). They have a broadly socially liberal political stance. The format of
The Guardian’s online newspaper follows a very clear layout. They use clear
typography in their headlines to clearly emphasise the stories presented to the
public. The Guardian uses articulate language throughout; the sentences are longer
and structured and are also approached in a formal manner. Furthermore there is
little to no use of puns or jokes to cheapen the article. The way, in which the article is
written provides more evidence, it is a conservative style of journalism this appeals
to an intellectually wider audience.
3. The Daily Mail is our first newspaper CSP and a hugely influential voice in British media. The Daily Mail is a
‘black top’ or mid-market tabloid newspaper. It is the second most popular daily national newspaper after the
Sun. The Daily Mail was most successful in the early 2000s with more than 2m copies sold daily. It is now
down to 1.2m but still influential. The paper offers a mix of hard and soft news. It is socially, economically and
politically conservative and backs the Conservative Party in politics. The Daily Mail is owned by the Daily Mail
and General Trust (DMGT). Its chairman is Jonathan Harmsworth, whose great-grandfather was a co-founder
of the newspaper. From 1992 until Autumn 2018, the editor was Paul Dacre – a hugely controversial and
influential voice in the UK newspaper industry. The new editor is Geordie Greig who moved over from the
Mail on Sunday. The paper is already showing signs of softening its pro-Brexit position under Greig’s
leadership. This is a significant change for readers. Even with falling circulation, the front cover of the Daily
Mail can set the news agenda and dictate what broadcast media lead on – such as the influential BBC Radio 4
Today programme or Newsnight on BBC2. This is why newspapers are still seen as having a disproportionate
influence despite falling sales. In February 2017, the Daily Mail was labelled ‘generally unreliable’ by
Wikipedia editors, discouraging people from using the Mail as a source.
4. inews.co.uk is the UK's youngest and fastest-
growing national newspaper website. Since
launching in 2016, the website's ethos has
always been to deliver news in a clean and
digestible format to time-poor readers. It
continues to be repeatedly voted among the
nation’s most-trusted digital news websites.
Two years after launch, inews.co.uk overtook
the monthly audience of The Times and
HuffPost UK in 2018 (source: ComScore). In
2019, inews.co.uk was named Britain’s most-
trusted digital news brand, overtaking The
Guardian.
6. Red highlighted stories suggest
more significance and importance
over other stories.
Not very bold or attractive
titles implying all of the
news stories are of similar
importance.
A main focus on the Ukraine
invasion and a disregard to
the government mentioning
the ‘cost of living crisis’.
The choice of stories is
serious and complex,
suitable for a well-
educated target audience.
Also offers LIVE stories where
audiences can interact with
the newspaper, something
that gives the Guardian an
advantage over other papers.
The colour red indicates
the means of emergency
and our attention is
instantly drawn here.
The story of Harry and
Meghan is highlighted in
a different golden colour.
Gold maybe symbolising
their royalty. This is also
not a very bold colour so
seems of less importance
unless some audiences
are interested.
Little to no mention or
stories about the
government or satire.
Articulate language, not just a title but some expansion on
the more significant stories.
Also a use of images to
accompany the headlines,
bringing attention to them
so audiences click to find
out more.
7. The highlighted story about NHS strikes – shows that The
Guardian are in favour and support of them and are reinforcing
support into the conservative party.
The LIVE red stories still
appear a week later, discussing
current issues that are
happening in the moment.
Even includes stories
about social media,
such as Tiktok,
catering for slightly
younger audiences
and parents with
concerns.
More mention of
Meghan and Harry,
mentioning Meghan
being a ‘resented
wife’, implying that
the Guardian is in
disagreement with
the situation at
hand.
Quite small text to
fit in a large
number of news
articles without
taking away from
the importance of
them.
Repeated
mentioning of
migrant issues, a
very significant
subject for the
conservative
party.
Quite a large image for the NHS suggesting it’s a main story
to be looked at.
8. Quite bold and striking
advertisement, but it takes attention
away from the main headline
Soft news, mentions of
‘celebrities’, not really a
pressing news issue
Mainly pictures and the headline
isn’t very bold or striking
Advert is ironic as it mentions ‘Its
my lucky day today’, whereas the
headline mentions Meghan
‘breaking down in tears’
The colour palette could connote
that this news story is of less
importance than other issues as it
isn’t really overly bold enough to
catch much attention from
audiences
The use of ‘Megxit’ in
place of ‘Brexit’ creates an
irony that Harry and
Meghan has left Britain for
a new life abroad, much
like Brexit separating
ourselves from Europe. It
as if a joke is being made
out of the couple
9. Still all about Meghan and her life
currently, headline seems to be bolder,
with the use of ‘bombshell’, implying
how greatly the Netflix show has
succeeded.
Includes social media platforms where
you can share the story or talk about it
which would attract a younger
audience
Candid photographs of Meghan and
Harry, possibly connoting their
‘normality’ in society
Mail online are right-wing, so are
favourable of the royal family, but due
to their exit, its as if the whole
situation is being made into an irony.
10. ‘I’ has a neutral political
stance, however is somewhat
viewed as ‘centre-left’ wing.
A lot of content on the
royals, including Prince
William slamming Harry’s
comment, even though
they are brothers
A lot of ‘exclusives’ and the
lettering is a bright orange,
indicating an urgency to
read them
Candid image of Liz
Truss, former Prime
minister, making a
joke out of her time
in Parliament,
including phrases
such as ‘disastrous’
and ‘crashed’
Mainly consists of large
images and a striking
colour of yellow, when
mocking Liz Truss
11. Offers a LIVE to the documentary of
Meghan and Harry, a lot of focus on
this story
The main story includes an
image, front and centre,
implying an urgency to the
matter
Meghan and Harry issues have
been cast aside, soft news is
slowly being forgotten about
Very small, non-distracting
adverts
