My A level media research

1. Newspaper Research
Skye and Mac

2. Daily Express : History
1900
Founded in 1900, it
was the first
newspaper to carry
news instead of
adverts on the front
page.
1916
Max Aitken buys a
controlling interest
in the paper for
17,500
Despite having a
circulation of
277,000, the paper
was losing money
rapidly.
1918
Having been
appointed Minister
of Information,
Aitken used many
ideas from his rival
The Daily Mail to
help present the
news in a more
lively format
1924
He used features
like gossip columns,
women's features,
sports and social
pages. The Express
was also the first
British paper to
carry a crossword.
1936
Bringing tabloid
principles to a
broadsheet quickly
established the
Express as a success,
and by 1936 it had
the largest circulation
of any newspaper in
the world, at 2.25
million.
1940s
Success was maintained
through the 1940s.
However, they often
launched newspaper
campaigns, although they
did not always have the
intended effect.
They attack on the Labour
party during the 1945
general election with the
headline The National
Socialists was considered by
some to have helped to
secure their victory, while
cynics said no cause was
truly lost until it had been
championed by the Express.

3. Daily Express : Political Persuasion & Target Audience
● The Daily Express is fairly right wing in its views.
● The views and articles appeal to a right wing audience as
demonstrated in the poll results above.
● This has changed slightly over the years, as when it was
first founded it was very anti-left wing
● Because of this, the target audience is mainly right wing
middle-class UK citizens, however some left-wing people

4. Daily Express : POPULARITY IN THE UK
● The results here show how the popularity of the
Daily Express is rapidly decreasing.
● This is probably because of the rise in social media
and online news as it is much easier to access.

5. Daily Express : Front Page analysis
On both of these,
a third of the
page is taken up
by free offers
and vouchers,
which are a way
of trying to
persuade people
to buy it.

6. Daily Express : Front Page analysis
A further third is
taken up by an
eye-catching huge
bold headline,
giving a strong
sense of what is
inside, however
unlike other
tabloids, the
contents seems
much more serious.

7. Daily Express : Front Page analysis
There is also a
photo of a
celebrity on both.
This is stands out
as the only visual
attraction, and
may also attract
the fan base of
these celebrities.

8. Daily Express : Front Page analysis
There are two
different stories
on both of the
covers, which is
similar with most
tabloids.

9. The Guardian : History
1. 1821 John Edward Taylor publishes the first Manchester Guardian on May 5 as a
newspaper. It was published weekly. Costs 7d
2. 1855 stamp duty tax is abolished meaning the Guardian can publish newspapers daily,
meaning the price decreased to 2d.
3. 1907 following the death of John Edward Taylor’s son in 1905 CP Scott buys the
Guardian. He becomes both owner and editor.
4. 1919 On 4 July The Guardian Weekly ia launched to provide a compact weekly edition of
the newspaper.
5. 1936 ownership of the guardian is transferred to a trust. The Scott trust ensures the
independence of the newspaper and continues the journalistic principles of CP Scott.
6. 1953 On June 3rd the day after Queen Elizabeth’s coronation, Davis Low’s ‘Morning
After’ cartoon appeared in the guardian. The cartoon sparked controversy and many
letters from readers.
7. 1988 The Guardian has a radical redesign, splitting the newspaper into two sections
and introducing a new masthead, An international edition is launched in Europe.
8. 2003 Life, a new Thursday science and technology supplement, launched. A daily Media
Business page was introduced.

10. Political persuasion- The Guardian
● The paper’s readership is generally on the mainstream left of British
political opinion: a MORI poll which was taken between April and June 2000
showed that 80 percent of Guardian readers were Labour party voters.
● It is generally on the mainstream left of British political opinion. The
newspaper’s reputation for liberal and left wing has lead to readers
mainly being left leaning or being people who strongly agree with
politically correct tendencies.
● Although the paper is often considered to be linked to the Labour Party,
three of The Guardians four leader writers joined the more centrist Social
Democratic Party on its foundation in 1981.

11. Popularity in the UK
Amount of copies sold per day
The popularity of The Guardian paper has decreased massively over the past 7
years. As more and more people are using the internet website instead of
reading the regular paper, as it is more convenient and easier to access.
Additionally, there are now many other newspapers who also have online feeds
which people can also keep up to date with instead of needing to buy the
paper.
Using the internet is also cheaper and quicker meaning it is the preferred way
of accessing the Daily News.

12. The UK’s user Demographic for The Guardian
76% of Guardian Select UK Audience are Progressives, who are
affluent forward- looking individuals, curious about the
world and embrace change and technology.

13. The majority of people who read
the Guardian range between the
ages of 15-24.
47% of people who read the
Guardian are female, however 53%
of readers are Male, showing that
the majority of readers are Male.
Additionally 47% of readers are
working Full Time and are under
35.
89% of readers are from the
working class.
TARGET AUDIENCE: THE
GUARDIAN

14. The image displayed in the
centre of the front cover
shows people running and
ducking in a state of panic
suggesting that there has
been an attack or some sought
of violent act.
The headline states ‘An act
of pure evil’: 58 shot dead
in Las Vegas massacre. The
use of the quote helps to
emphasise the impact that
this massacre has had on Las
Vegas.
In the bottom left corner
there is a list of other
important facts about the
event which helps to show the
readers what information the
newspaper contains.
The name of the newspaper is
clearly displayed at the top
of the newspaper.
Also the top left corner
shows the price of the
newspaper and the date at
which this daily newspaper
has been published.

15. The headline of the front page
is clearly displayed on the
left hand side of the main
image. They use the least
amount of words as possible as
they can fit in as much
information of the front cover
as possible.
The picture of the woman on
the front cover helps to show
that the information displayed
on the front is about her.
They use an close up shot to
clearly show her facial
features.
Additionally, the name of the
newspaper is clearly displayed
on the top of every newspaper
to encourage regular buyers of
the newspaper to continue
buying their newspaper if they
enjoy reading the information
it contains.
Also all the information about
the headline is shown
underneath and next to the
image.