Coca Cola Santa Campaign
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The document analyzes Coca-Cola's Santa Claus ad campaign. It discusses the target audience of general Christmas shoppers and Coke drinkers. The key promise is of a return to classic times and feelings associated with the holidays. To reach younger audiences, the campaign proposed an online game set in Santa's house rewarding players with points and ranks for interacting with the warm, nostalgic images from the 1920s-era Santa ads.
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Coca-Cola has utilized various marketing strategies over the decades to promote brand awareness and sales growth globally. Some of their key promotional tactics include sponsoring major sporting events for decades, creating personalized "Share a Coke" campaigns, producing iconic Christmas advertisements annually since 1931, and increasing their overall advertising budget significantly in recent years. Coca-Cola remains one of the most widely recognized brands worldwide due in large part to their consistent marketing efforts across multiple channels over a long period of time.
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Coca-Cola was founded in 1886 by John Pemberton and introduced to the Netherlands in 1928. It contains caffeine and is known for its secret recipe and worldwide popularity. However, it also contributes to health issues like obesity, diabetes, and dental erosion due to its high-fructose corn syrup and phosphoric acid content. Coca-Cola has been commercially sponsored the Olympic Games and uses iconic imagery of delivery trucks in its advertising campaigns to build brand recognition around the world.
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Coca-Cola originated in Atlanta, Georgia in 1886. It is now served in more than 200 countries and has over 1.6 billion servings each day. Coca-Cola accompanied allied soldiers in World War II and has been associated with major sporting events like the Olympics and FIFA World Cup through long-standing sponsorships. Some key marketing lessons from Coca-Cola include using nostalgia and creating a comprehensive marketing strategy. Fun facts about Coke include its marketing slogan "To make mouth happy" and the record for the longest Coca-Cola truck at 79 feet.
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Black Country Living Museum and Cadbury World both run Christmas campaigns to attract more customers. While their target markets and some objectives are similar, their approaches differ. Black Country Living Museum uses a wider variety of promotional materials and techniques, such as paid newspaper articles and colorful billboards. It also monitors campaign success more rigorously by tracking website traffic and sales revenue. Overall, Black Country Living Museum's Christmas campaign appears more effective at meeting its objectives and evaluating results.
Travel Retail - PR Chivas brand
Chivas Regal is launching an experiential marketing campaign in airports to drive brand awareness and sales. The campaign will include (1) creating an in-store bar featuring signature cocktails and staff in costumes, (2) targeted promotions like a buy-one-get-one-free offer to encourage purchase and brand upgrades, and (3) exclusive experiences such as trips for consumers who purchase the 25-year brand in order to reward loyalty and make consumers ambassadors. The goals are to attract travelers into stores, increase penetration and repeat visits, and trade consumers up to higher-end brands.
Canada's Craft
The document summarizes a market evaluation and proposed marketing strategy for a new craft beer brand called "Canada's Craft Beer". It found that their "Beer Fridge" campaign was successful with over 105 million online impressions, but their "Search and Rescue Briefcase" campaign received negative PR and backlash. It identifies opportunities in the craft beer market to provide an affordable, accessible, and large-batch option that allows customers to sample different regions of Canada. The proposed marketing strategy focuses on unique packaging, targeted digital advertising to millennials in major cities, and a social media campaign with a $756,000 budget over 2 months.
Coke advert presenation
This document discusses advertising strategies for a Coca-Cola Christmas campaign targeted at kids. It suggests using cute, round Christmas characters like penguins in ads on kids' TV channels, websites, and store shelves. One proposed ad shows a penguin finding a fallen Coke bottle in the snow, drinking from it, and its silhouette resembling the Coke bottle shape. The goal is to stand out to impressionable child audiences using a bold blue design evoking winter during the Christmas season.
Coke advert presenation
This document discusses advertising strategies for a Coca-Cola Christmas campaign targeted at kids. It suggests using cute, round Christmas characters like penguins in ads on kids' TV channels, websites, and store shelves. One ad idea involves a penguin finding a fallen Coke bottle in the snow, drinking from it, and its silhouette resembling the Coke bottle shape. The goal is to stand out to impressionable child audiences using a bold blue design that represents winter weather.
Taco John\'s Promotional Concept Deck
This document proposes promotional ideas to increase beverage sales at Taco John's by more fully integrating beverages into marketing initiatives. It provides ideas for promotions around the Chalupa launch, Nachos Navidad, and developing a "Hometown Hospitality" crew training program to better promote beverages. The promotions focus on peel-and-win games on cups that offer customers free food items or chances to win prizes to incentivize upgrading to larger beverage sizes.
Svedka Powerpoint Presentation
The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.
Hey creative genius! Got a minute?
If you are in advertising and looking forward to having a beer with a fun loving creative guy, or perhaps hiring, check this out!
Cep
Here are the key steps in our cancellation plan:
1. The decision to cancel will be made jointly by our group and the leadership of the Cambria Christmas Market.
2. We will monitor the local weather and emergency alerts. If there is a risk of natural disaster like heavy rain, flooding or fire, cancellation may be necessary.
3. We will also stay alert to any community security risks. If law enforcement advises against the event due to a safety threat, we will cancel.
4. If cancellation is necessary, we will notify all partner organizations and individuals who RSVP'd as soon as possible via email and phone.
5. Any cancellation notices will provide information on ticket/payment refunds if
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- 1. Ad Campaign Analysis: The Coca-Cola Santa Claus By: Chipp T-Box
- 2. General Information • Type of product or service: – Carbonated beverage • Brand: – Cola-Cola • Campaign Name: – Coca-Cola Santa Series
- 3. Creative Briefing Target Audience • Generalized targeting aimed at Christmas shoppers and Coca-Cola drinkers. Desired Positioning • A classic berverage for classic hollidays. Key promise or benefit: • A return to classic times and feelings. Communication tone: • Emotional.
- 4. Message Analysis •There is no particular instance of speech. Warmth is communicated. What does it say? •It is said through a particular set of old-style images of Santa Claus (c. 1920) with warm and happy content. How is it said? •It is addressed to the general public and to Christmas Shoppers. Whom is it addressed to? •It is said during the Christmas shopping season. When is it said? •It is said in Santa’s house. Where is it said?
- 5. Web Platform To make the image attractive and valid for young users, an online game would be created.
- 6. Web Platform (cont.) The game would reward the players with points and ranks.