This document discusses advertising strategies for a Coca-Cola Christmas campaign targeted at kids. It suggests using cute, round Christmas characters like penguins in ads on kids' TV channels, websites, and store shelves. One proposed ad shows a penguin finding a fallen Coke bottle in the snow, drinking from it, and its silhouette resembling the Coke bottle shape. The goal is to stand out to impressionable child audiences using a bold blue design evoking winter during the Christmas season.