The document summarizes the history of Coca-Cola bottling from its origins in 1891 to the present day. It describes how the first bottling occurred in Vicksburg, Mississippi in 1891 and how bottling grew rapidly in the following decades as bottling plants opened across the US and internationally. By the 1920s, bottle sales of Coca-Cola exceeded fountain sales as bottling operations expanded globally. The bottling system continued to innovate with new packaging formats and brands over the 20th century and consolidated in the late 20th century while expanding into new markets internationally.

1. RACHIT GULATI CHITKARA UNIVERSITY

2. Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.

3. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company

4. HISTORY OF BOTTLING1894 … A modest start for a bold ideaIn a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement

5. 1900-1909 … Rapid growthThe three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs.

6. By 1909, nearly 400 Coca-Colabottling plants were operating, most of them family-owned businesses. 1916 … Birth of the contour bottleBottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval in 1915 and was introduced in 1916.

7. 1920s … Bottling overtakes fountain salesAs the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. ASix-bottle cartons were a huge hit after their 1923 introduction. By the end of the 1920s, bottle sales ofCoca-Cola exceeded fountain sales.

8. 1920s and 30s … International expansionCompany began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began,Coca-Cola was being bottled in 44 countries.

9. 1940s … Post-war growthDuring the war, 64 bottling plants were set up around the world to supply the troops. Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use Coca Cola Bottling Plant

10. 1950s … Packaging innovationsFor the first time, consumers had choices of Coca-Colapackage size and type.Cans were also introduced, becoming generally available in 1960.

11. 1960s … New brands introduced

12. 1970s and 80s … Consolidation to serve customersMerged and evolved into international mega-chains.

13. Many small and medium-size bottlers consolidated to better serve giant international customers 1990s … New and growing marketsPolitical and economic changes opened vast markets

14. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe.

15. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe.

16. new bottling facilities in Africa. 21st Century …The Coca-Cola bottling system grew up with roots deeply planted in local communities.

17. Strong locally based relationships between Coca-Cola bottlers.

18. Customers and communities are the foundation Today 2011With a portfolio of more than 3,500 beverages.