A Historic Look From A Glorious Past
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John Pemberton, an Atlanta pharmacist, created a syrup in 1886 that was mixed with carbonated water and sold for 5 cents a glass at a pharmacy. The mixture was named Coca-Cola by Frank Robinson, Pemberton's bookkeeper. In the following decades, Coca-Cola grew significantly in popularity and distribution, with bottling beginning in 1899 and Asa Griggs Candler becoming president of the Coca-Cola Company in 1888. The document traces some of the major events in Coca-Cola's history from its creation to the present.
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The original Coca-Cola formula is kept in a vault in Atlanta. The formula is a closely guarded secret known only to two executives. Coca-Cola produces a syrup concentrate that is sold to bottlers worldwide, who mix it with water and sweeteners to produce the final beverage, which they distribute locally. The first Coca-Cola recipe was created in 1885 in Georgia and was originally a wine called Pemberton's French Wine Coca.
Introduction to coca cola
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
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A Historic Look From A Glorious Past
- 1. A historic look from a glorious past By: Tucker Powers Per. 7 3-19-10
- 4. History In 1899, large-scale bottling of Coca-Cola began in Chattanooga, Tennessee. In 1911, the annual budget for Coca-Cola reaches $1,000,000. In 1916, Asa Candler resigns from Coca0Cola and is elected the mayor of Atlanta. In 1919, Ernest Woodruff buys the company from Asa Candler. In 1923, Robert Woodruff, Ernest Woodruff’s grandson becomes and stays the president of the Coca-Cola Company for 60 years.
- 5. History In 1953, the company’s annual budget passes $30,000,000. In 1960, the 12 oz. can is introduced to the world. Sprite is introduced to the Coca-Cola lineup of products in 1961. The coke wave is introduced in 1970.
- 6. Coke in China in 1978 In 1981, Roberto C. Goizueta becomes the chairman and CEO of Coca-Cola, as well as Diet Coke is introduced. In 1985, coke is in space! 1986 was Coca-Cola’s 100th year anniversary. Coca-Cola sponsors the Summer Olympics in the hometown of Atlant, Georgia in 1996. In 2001, the Coca-Cola fridge pack is introduced. Coca-Cola is a big sponsor in athletics. History
- 7. This is pretty much what business was like when Coca-Cola first started