Coca-Cola was founded in 1886 in Columbus, Georgia by John Pemberton. It now offers over 3,500 beverages worldwide including sparkling drinks, juices, and waters. Coca-Cola has been successful due to its iconic brand image cultivated through decades of advertising associating Coke with fun times. The company has also expanded globally and can be found nearly everywhere, helping it become a familiar brand known for over 125 years. Technology has aided Coke's growth through advertising on TV, billboards, magazines and online as well as helping production through automation.