Coca-Cola: the brand

Coca-Cola started in 1886 selling 9 drinks per day and has since expanded to selling 1.4 billion drinks daily worldwide across over 2,800 beverages. Some key events in Coca-Cola's history and brand development include introducing the first 6-pack in 1923, having its drink sold for 5 cents to soldiers in 1943, and becoming the first soft drink consumed in space in 1985. Coca-Cola has established itself as an original, innovative brand that drives industry standards through its global marketing, packaging, and environmental initiatives.