Coca-Cola faced allegations over its business practices in several countries. In Colombia, the company and its bottlers were accused of links to violence against union members. In India, Coca-Cola faced accusations of draining water supplies and releasing untreated waste. In Mexico, concerns were raised due to its dominant market share. As multinational companies face increased consumer activism, communication and social responsibility are important when operating across regions. Coca-Cola addressed the allegations through a dedicated website, claiming investigations in Colombia found no evidence against the company.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Running head ETHICAL ISSUES IN BUSINESS REPORT PART 1 – BACKGROUN.docxsusanschei
Running head: ETHICAL ISSUES IN BUSINESS REPORT PART 1 – BACKGROUND 1
ETHICAL ISSUES IN BUSINESS REPORT PART 1 - BACKGROUND 2
Ethical Issues in Business Report Part 1 - Background
Tracey Butler
BUS-340
September 11, 2016
Steve Wynne
Ethical Issues in Business Report Part 1 - Background
The summary of information regarding the business and its history
The Coca-Cola Company is the world’s largest American-based manufacturer, marketer and distributor of carbonated beverages. It is headquartered in Atlanta, Georgia and currently sells over 1.5 billion bottled beverage drinks daily in many places around the global. Isdell & Beasley (2012) noted that Coca-Cola Company is known for its flagship brand product, Coca-Cola that was invented by pharmacist John Stith Pemberton in Columbus, Georgia in 1886. Asa Griggs Candler bought the brand and Coca-Cola formula in 1889 and incorporated the Coca-Cola Company in 1892. The company has managed to stay strong against the competition from other beverage manufacturing companies because of its strong global marketing strategy and the secret of the beverage formula that has been kept. Bodden (2009) stated that the beverage formula is only known by few top officials and is passed by word of mouth only and this has come to be known as the most guarded secret in American corporate industry.
According to Lopez (2013) Coca-Cola Company manufactures four of the top 5 soft drinks that are sold around the world. Coca-Cola product is at number one with Diet Coke, Fanta and Sprite at numbers three, four and five respectively. The company operates world’s largest pervasive distribution network, distributing approximately 400 soft drinks products in over 200 countries around the world. The company has registered high and growing profits over years. However, Coca-Cola Company like any other company has had highs and lows in its progress to maintain in market share in the global market of soft drinks and beverages. Ferrell et al. (2010) stated that there are crises that the company has faced along the way that made it to loss sales and drop in revenue in some financial quarters. In the mid of 1999, Coca-Cola company was faced with a crisis in its Belgian market.
The summary of the Coca-Cola Company Crisis in 1999
It was on 8th of June, 1999 when many school children fell ill after consuming Coca-Cola beverages. This made the Belgian Health Ministry to announce a ban of Coca-Cola drinks when it was suspected to have made over 100 school children to be ill in preceding six days. Most of these students complained of headaches, dizziness, nausea and discomfort and a few vomited and were sent home. The management of the school made efforts to investigate what was making their students to fall ill. According to Ferrell et al. (2013), the inquiry was able to reveal that the students had drunk Coke before they began complaining of their illness shortly after. The Coke, product of Coc ...
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Running head ETHICAL ISSUES IN BUSINESS REPORT PART 1 – BACKGROUN.docxsusanschei
Running head: ETHICAL ISSUES IN BUSINESS REPORT PART 1 – BACKGROUND 1
ETHICAL ISSUES IN BUSINESS REPORT PART 1 - BACKGROUND 2
Ethical Issues in Business Report Part 1 - Background
Tracey Butler
BUS-340
September 11, 2016
Steve Wynne
Ethical Issues in Business Report Part 1 - Background
The summary of information regarding the business and its history
The Coca-Cola Company is the world’s largest American-based manufacturer, marketer and distributor of carbonated beverages. It is headquartered in Atlanta, Georgia and currently sells over 1.5 billion bottled beverage drinks daily in many places around the global. Isdell & Beasley (2012) noted that Coca-Cola Company is known for its flagship brand product, Coca-Cola that was invented by pharmacist John Stith Pemberton in Columbus, Georgia in 1886. Asa Griggs Candler bought the brand and Coca-Cola formula in 1889 and incorporated the Coca-Cola Company in 1892. The company has managed to stay strong against the competition from other beverage manufacturing companies because of its strong global marketing strategy and the secret of the beverage formula that has been kept. Bodden (2009) stated that the beverage formula is only known by few top officials and is passed by word of mouth only and this has come to be known as the most guarded secret in American corporate industry.
According to Lopez (2013) Coca-Cola Company manufactures four of the top 5 soft drinks that are sold around the world. Coca-Cola product is at number one with Diet Coke, Fanta and Sprite at numbers three, four and five respectively. The company operates world’s largest pervasive distribution network, distributing approximately 400 soft drinks products in over 200 countries around the world. The company has registered high and growing profits over years. However, Coca-Cola Company like any other company has had highs and lows in its progress to maintain in market share in the global market of soft drinks and beverages. Ferrell et al. (2010) stated that there are crises that the company has faced along the way that made it to loss sales and drop in revenue in some financial quarters. In the mid of 1999, Coca-Cola company was faced with a crisis in its Belgian market.
The summary of the Coca-Cola Company Crisis in 1999
It was on 8th of June, 1999 when many school children fell ill after consuming Coca-Cola beverages. This made the Belgian Health Ministry to announce a ban of Coca-Cola drinks when it was suspected to have made over 100 school children to be ill in preceding six days. Most of these students complained of headaches, dizziness, nausea and discomfort and a few vomited and were sent home. The management of the school made efforts to investigate what was making their students to fall ill. According to Ferrell et al. (2013), the inquiry was able to reveal that the students had drunk Coke before they began complaining of their illness shortly after. The Coke, product of Coc ...
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. Presented to :
Dr. Tahira Afridi
Mashal Fatima (2019-1501)
Khadeja Younas (2019-1503)
Anam Arif (2019-1505)
Presented by :
3. Introduction
• Came into being on May 8, 1886
• Sweetened carbonated beverage that
is a global symbol of American tastes
• more than 2,800 products available in
more than 200 countries
• Coca-Cola is the largest beverage
manufacturer
• One of the largest corporations in the
United States
4. Background
The drink Coca-Cola was originated in 1886 by an Atlanta
pharmacist, John S. Pemberton (1831–88)
The trademark “Coca-Cola” was registered in the U.S.
Patent Office in 1893
The beverage was named Coca-Cola because at
that time it contained extracts of Coca leaves and
Kola nuts
5. Coca cola business practices
• Coca-Cola had always believed that
it conducted its business with
responsibility and ethics
• Quality and code of conduct
• The company introduced the Coca-
Cola Quality System (TCCQS) to
achieve these quality objectives
(Refer to Exhibit V for details on
TCCQS)
6. Issues faced by coca cola
Allegations faced by Coca-Cola
in Colombia, India, and Mexico
Challenges faced by multinational
companies due to the rise in consumer
activism
The importance of
communication and social
responsibility for
multinational companies
that operate across
geographic regions and
cultures
Issues faced by coca cola
Allegations faced by Coca-Cola
in Colombia, India, and Mexico
Challenges faced by multinational
companies due to the rise in consumer
activism
The importance of
communication and social
responsibility for
multinational companies
that operate across
geographic regions and
cultures
7. Colombia is the most dangerous countries in the world for
trade union activists and union leaders.
The civil war claimed
approximately three
thousand lives a year
including those of many
trade union leaders and
workers. It was reported
that in 2000, three out of
every five trade unionists,
killed in the world were
from Colombia.
In 2001, SINALTRAINAL, a
Colombian labor union,
charged that Coca-Cola
and its bottlers
Panamerican Beverages
Bebidas y Alimentos De
Uraba, and Coca-Cola
Femsa, were linked to the
violence against its union
members in Colombia.
Labor Practices in Colombia
8. Mexico was a very important market for Coca-Cola as
the country
The Mexican market for soft drinks was estimated at
US$ 6.6 billion for the year 2004.
Over the years, some of the highest profit margins for
Coca-Cola in its overseas operations came from Mexico.
Coca-Cola was the number one seller of soft drinks in
Mexico with a 70% market share. Coca-Cola's largest
bottler in Mexico was Coca-Cola Femsa (CCF) in which
Coca-Cola had a 40% stake..
9. Environment
&
Product
Issues in India
In India, Coca-Cola was accused of draining the
underground water table, of releasing
improperly treated industrial effluents, and of
selling products containing pesticide residues
above standard limits. The focal point of the
environmental accusations in India was the
Coca-Cola plant located in Kerala.
10.
11. Boycott of Coca Cola Products
In July 2001, SINALTRAINAL, filed a lawsuit against Coca-Cola
Its Colombian bottlers at a court in Miami, Florida,
under the Alien Tort Claims Act (ATCA) of the
American Judicial System.
It accused them of being responsible for a
campaign of murder against its unionized
workers
12. Aggressive Competition
with Pepsi
Product diversification
Health Concerns
Negative Publicity
World Largest Brand
Brand value is $79.96
Billion.
Brand Awareness
Large Scale of Operation
Global Business
43.7% Market Share
Strong Product Portfolio
Strong Marketing and
Advertising
Growing bottled
water market
Introduce new
products
Bring advanced
supply chain system
Increase presence in
developing countries.
Intense Competition
Dependence on bottling
partners
Direct and Indirect
Competition
Packaging Controversary
13. Coca-Cola opened an exclusive website,
www.cokefacts.org, to address these
allegations, especially those related to
Colombia and India.
In an official statement featured on the
website, Coca-Cola claimed that the
allegations against the business practices in
Colombia were false.
14. • Two different judicial enquiries in Colombia,
one by a Colombian court and the other by
the Colombia Attorney General, had found
no evidence against Coca-Cola or its
bottlers linking them to the murders of the
union members.
• Coca-Cola also quoted a judgment in the
lawsuit at Miami, Florida, wherein the judge
had dismissed the charges against Coca-
Cola, Columbia...