News/Talk 94.9 WSJM is a radio station in Southwest Michigan that provides local news coverage. It has nearly 22,000 daily listeners who are predominantly older, educated, and affluent. The document discusses the station's programming, which includes local news segments and talk shows. It also outlines the station's target demographics and provides testimonials from local businesses that have seen success from advertising on News/Talk 94.9 WSJM.

2. You can only reach the
nearly 22,000 daily
listeners/fans WITH
NEWS/TALK 94.9 WSJM!
 What is NEWS/TALK 94.9?
 Who listens to NEWS/TALK
94.9?
 Why NEWS/TALK 94.9?
 Where is NEWS/TALK 94.9?
 How can your business engage
them and become your best
customers?

3. Moody in The Morning
Local News
News/Talk 94.9 WSJM is Southwest
Michigan’s most comprehensive source
for news. News/Talk 94.9 WSJM
continues to dominate Michigan’s Great
Southwest with news you can depend
on.
With our News Team coverage,
News/Talk 94.9 WSJM is the place where
people tune in to find out what they
need to know.
Facebook Page: Almost 7,000 fans
Website Views: 100,000+/mo
WHAT IS NEWS/TALK 94.9 WSJM?
DEPEND ON US

4. Facebook Ads Avg. Reach

5. Why support your campaign with
Digital?
7,953
Followers
Facebook Ad (1 week)
Facebook LIVE!
Website Banner
Advertising
• 108,635/mo avg.
Impressions
• 81/mo avg. Clicks
Podcasts
• 10,896/mo avg.
Plays/Downloads

7. targets individuals who are
employed full time in a variety
of occupations including:
owner, manager, professional,
clerical, trade, skilled sales, and
technical.
OCCUPATIONS
OWN VS RENT
HOUSEHOLD INCOME PARENTAL STATUS
0
10
20
30
40
50
$25k-$74k
$75-$124
125+
37%
18%
45%
OWN: 78%
RENT: 22%
INTERESTS
EDUCATIONMARITAL STATUS
1 News 6 Travel
2 Movies 7 Home Decor
3 Politics 8 Photos
4 TV 9 Shopping
5 Music 10 Sports
Civic Science Poll Talk Radio research project
Civic Science Poll
Google Analytics
Civic Science Poll
Civic Science Poll
WHY TALK TO THESE
LISTENERS?
EDUCATION
- 71% Completed College or
more.
- 20% Have completed some
college.
- 6% Completed high school.
eBusiness Report
eBusiness Report

8. Nielsen-StateoftheMediaToday(6/22/2017)

9. “Most Pandora listening occurs at home, as
background music”

10. SEO VS RADIO
SEO: Basing a business on SEO techniques is risky because search engines providers can change
their algorithms, or set of rules, that determine how they index the web at any time. Search engines
want to distance themselves from spammers and sites that superficially game the SEO system with
weak content dominated by overuse of keywords. Investing too much focus on SEO can ultimately
be a waste of time if not enough emphasis is placed on offering quality content. Since SEO does not
have a long established history like radio, its effects over time are difficult to analyze.
RADIO: Despite competition from new media, radio still reaches more than 235 million listeners per
week in 2012. A high percentage of teens listen regularly to radio, but most listeners are adults and
most listening is done in cars while driving to work. Over half of radio revenue comes from local
businesses. Consistent radio advertising that reaches a target audience combined with other media
campaigns can effectively grow a market. More than 90 percent of the radio audience listens to
commercials, according radio industry research leader Arbitron. Radio's big advertisers include fast
food chains, communications dealers, car dealers, restaurants, retail, financial institutions and
insurance companies. http://smallbusiness.chron.com/seo-vs-radio-advertising-42798.html

11. S E O = Search Engine Optimization
Improving your rank in a business/industry search category via paid boosts
Did you know your competitors
are also listed –
Sometimes ranking even higher
than you!
Can you outspend them?
Will they outspend you?
What about online competitors?
A properly targeted RADIO
Branding Campaign with a
clear, compelling message
creates
a.k.a Top-of-Mind
Awareness!
Potential customers type
YOUR NAME
in the Google Search Box.
Your competitors are never ‘in play’!
Your name belongs to YOU. No one else can claim
it, no matter what they spend!
If someone searches your name, you’ll be first every time!
Make your name synonymous with excellence & leadership in YOUR category
through a well-executed radio branding campaign.
Then “let their fingers do the TALKING”…
…by typing in your NAME, not your business category!
Tell them WHY, then wait for WHEN!
Let us show you how to invest in Permanent SEO

12. "AM/FM radio has very low weekly
reach"
A perception of 64% vs. 93% in
reality
“TV is the way to reach millennials” AM/FM radio has a weekly reach of
93% among 18-34-year-olds,
compared to 73% for television
“Audience shares of Pandora and
Spotify are almost equal to
AM/FM”
AM/FM radio shares are 8 times
that of Pandora and 19 times that of
Spotify
“In the world of the connected car,
the number one thing people do is
stream online radio on their
smartphones”
AM/FM radio owns a 71% share of
in-car audio time among those 18+
“No one under 35 listens to AM/FM
radio any more”
Nielsen statistics show that
millennials account for the largest
AM/FM listening audience at 67
million
“Six out of 10 agencies/marketers
believe radio listening is dropping”
From July 2015-July 2016, radio
listening was up 5% for persons 18-
34, 6% for those ages 25-54 and
5% for persons 18-49
“Today's optimal media plan: Put all
your money into mobile and social”
The Advertising Research
Foundation's Optimal Media Mix
proposes a media mix of 78%
traditional and 22% digital
“There's a total lack of ROI and
sales lift evidence for radio”
The average Nielsen Return on
Advertising Spend: $8 for every $1
spent on AM/FM radio
MYTH FACT
A panel discussion in 2017
NAB Radio Show, destroyed a number of myths about radio

13. WHO LISTENS TO NEWS/TALK 94.9?
Beth-48 yrs old from St. Joseph
Married with 3 kids and works as a
Property Manager. Interests include
animal rescue , boating , and going on
walks. Her family owns their own home
and recently purchased a new car. “I like
to get the local news from WSJM and I
love the Student Athlete of the week
program.”
Jeff-40 yrs old from Benton Harbor
Newly married and bought a house. Plumber
and hobby farmer. Interests include hunting
and weight lifting, going to events, or any
other fun local entertainment available. Stays
tuned into WSJM for the most up to date
happenings in his area.
Judy-56 yrs old from Stevensville
Works as an Office Manager in Benton
Harbor. Is married with children and enjoys
playing with her grandchildren, playing golf,
crafting, and traveling. In the near future,
looking to buy a new house.
“I am always well informed of all the goings
on here locally...love the sports Phil does at
all the area high schools.”

14. WHY THEY LISTEN TO NEWS/TALK
94.9?History of community coverage for
over 60 years!

15. Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+
WHY NEWS/TALK WSJM?
 The News/Talk Format is the No.1 format in
weekday mornings across America.
 The News/Talk Format dominates adults aged 35 +
and is #1 with 55+ plus listeners.
 The News/Talk Format has some of the most
educated and affluent listeners.
 The News/Talk Format has an equal balance of
listeners at home & away.
 The News/Talk Format is the 2nd most listened to
format in the 25-64 demo.
eBusiness Report

17. LIVE, LOCAL COVERAGE

18. Official Local Radio Home
of the Senior PGA
Championship
Presented by KitchenAid

19. Moody In The Morning 6a-9a
Pat Moody is a lifetime commercial broadcaster,
long time former Chamber of Commerce
executive, and accomplished business columnist in
Michigan’s Great Southwest. Pat has been the
voice of the community for more than 43 years on
WSJM. He currently serves as Director of Market
Development.
American In The Morning 5a-6a & Jim Bohannan Overnights
Bohannon describes himself as a "militant moderate"
delivering his wit, wisdom and natural charm to listeners
across the nation. Jim Bohannon's America in the
Morning brings listeners a unique blend of breaking news,
interesting features and informative reports on a
spectrum of topics. Bohannon also talks to special guests
and his loyal callers live, offering humor and compassion.
America in the Morning is heard on hundreds of stations
across the country. The respected magazine TALKERS
ranks Jim Bohannon as the fifth most listened-to talk show
host in the country.
THE VOICES OF NEWS/TALK 94.9 WSJM

20. Michigan’s Big Show-Michael Patrick Shiels 9a-Noon
Dave Ramsey Show 1p-4p
Michigan's BIG Show starring Michael Patrick Shiels
is the radio program Michiganders choose to wake
up to. Shiels personality-based, newsmaker
interview show covers politics in a non-partisan
manner, plus entertainment, sports, lifestyles, travel
and everything in between, while easing statewide
listeners through their mornings and keeping them
entertained and informed.
Dave is an American financial author whose focus is on
encouraging people to get out of debt. More than 20
years ago, Dave took to the air to share practical answers
for life's tough money questions. What started as a local
show on one radio station in Nashville soon spread to
another station … and another … and another.
Today, The Dave Ramsey Show is on more than 550 radio
stations from coast to coast with more than 8 million
listeners,.

21. NEWS TEAM
Gayle Olson
Dave Wolf
Mike
Arney
Jacob
Holmes
Andrew
Green
Ray
Gustafson
Pat
Moody

22. News/Talk 94.9 is independent and
locally owned and broadcasts out of St
Joseph-Benton Harbor. It has a 3,000
watt signal that extends in the following
areas….
• Berrien County
• Cass County
• Van Buren County
• Northern Indiana
WHERE IS NEWS TALK 94.9?

23. OUR ADVERTISING WORKS
RADIO IS LESS EXPENSIVE THAN MOST OTHER TRADITIONAL MEDIA,
ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH
WITH RESULTS DRIVEN FREQUENCY!
“We’ve been very pleased with the success and the
traffic that’s generated to the store through our
advertising. They do reach this marketplace and if your
customers are in this area, you certainly will reach them.”
"Advertising on the radio has
been great for us, and we
certainly appreciate Mid-West
Family Broadcasting being very
proactive and always giving us a
heads-up on what’s coming up
or things we might be interested
in. Anything from remotes to
sponsorships or even the idea of
ad-libs, it’s been great to have
Mid-West Family Broadcasting
help us and present us with
those ideas."
"Our experience has been a
very positive one, because we
have continued to receive
more and more from people
saying that they've heard us on
the radio. We've done a
number of other things in an
effort to brand our name and
getting our name out into the
community. A big part of that
has been the advertisements
that we've been doing on the
radio, so I would highly
recommend that."
Jim Paul - Slumberland Furniture
Julie Duensing
Dr. Kasewurm’s Professional
Hearing Services
Tom Austin
Austin Tax & Financial

24. WHAT’S YOUR STORY…
Looking for fresh, new ideas.
Maybe you’ve never advertised
on the radio before. We make
it easy! We design a radio
campaign that’s clever and
creative with messages that
help tell YOUR story.
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