In the 4th quarter of 2017, the average listener spent 8 hours per week listening between 6am and midnight. The largest demographic was ages 35-54, making up 45% of listeners. St. Joseph, MI had the highest percentage of listeners at 43%. On average, the station received over 310,000 webpage views and banner ad impressions per quarter, with 5,647 Facebook impressions and 88 clicks per week.