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Average Listener Data-4th Quarter 2017
310,000+
Webpage Views/
Banner Ad Impressions
42% 58%
Ages Reached
18-34 35-54 55+
24%
45%
31%
Gender Reached
Locations
8 hrs/week
Persons 25-54/ 6am-Midnight
Time Spent Listening
St. Joseph
Benton Harbor 43%
Stevensville/Baroda
Bridgman 14%
Coloma/Watervliet 12%
Niles/Buchanan
Galien 5%
Berrien Springs
Eau Claire 5%
New Buffalo/Sawyer
Three Oaks 3%
Northern Indiana 3%
Hartford/Bangor 3%
Paw Paw/Lawrence
Decatur 2%
South Haven/Covert 2%
Chicago Area 1%
*All statistics in this row from Google Analytics, Civic Science
*Google Analytics*3-Year Nielsen TSL Study
*Facebook
Standing
13,164
High
24,654
High: Total Audience Tuned In Throughout Any Given Day (6a-Mid-
night) According to Statistics From RAB, U.S. Census, and Statista
Standing: Audience Tuned In At Anytime Between 6a-Midnight
According to Statistics From Nielsen and Statista
Listener Wave:
How Many Are Tuned In?
Avg. Facebook Ad
Impressions/Clicks
5,647 Reached/Week
88 Clicks/Week
Top Engagement Times
48%
3%
10%
29%
7%
3%

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News talk wsjm q4 2017

  • 1. Average Listener Data-4th Quarter 2017 310,000+ Webpage Views/ Banner Ad Impressions 42% 58% Ages Reached 18-34 35-54 55+ 24% 45% 31% Gender Reached Locations 8 hrs/week Persons 25-54/ 6am-Midnight Time Spent Listening St. Joseph Benton Harbor 43% Stevensville/Baroda Bridgman 14% Coloma/Watervliet 12% Niles/Buchanan Galien 5% Berrien Springs Eau Claire 5% New Buffalo/Sawyer Three Oaks 3% Northern Indiana 3% Hartford/Bangor 3% Paw Paw/Lawrence Decatur 2% South Haven/Covert 2% Chicago Area 1% *All statistics in this row from Google Analytics, Civic Science *Google Analytics*3-Year Nielsen TSL Study *Facebook Standing 13,164 High 24,654 High: Total Audience Tuned In Throughout Any Given Day (6a-Mid- night) According to Statistics From RAB, U.S. Census, and Statista Standing: Audience Tuned In At Anytime Between 6a-Midnight According to Statistics From Nielsen and Statista Listener Wave: How Many Are Tuned In? Avg. Facebook Ad Impressions/Clicks 5,647 Reached/Week 88 Clicks/Week Top Engagement Times 48% 3% 10% 29% 7% 3%