This document discusses coaching and its growing demand and impact. It defines coaching as helping someone solve their own problems rather than solving problems for them. Surveys show coaching delivers tangible benefits to organizations and promotes learning. Case studies found ROI from coaching ranging from 529% to 545%. Coaching was more effective than just training for increasing sales. The document argues coaching has a serious role to play in portfolio careers beyond "pink fluffy HR stuff".

1. Portfolio Careers Day -
Coaching
Myles Mayne
myles@pcacoach.com

2. Agenda
• Introduction
• The demand and impact of coaching
• Definitions and differentiation
• The market
• The route to market
• The march to professionalism
• Is coaching all pink fluffy HR stuff or is there a
serious role for coaching in a portfolio career?

3. A Portfolio Career

4. The Demand for Coaching
Coaching is the management intervention best
suited to this changing and dynamic market
CIPD
£173 million

5. Coaching Works
• A Chartered Institute of Personnel &
Development (CIPD) survey found that:
• Coaching can deliver tangible benefits to
organisations – 99% of respondents agreed
• Coaching is an effective way of promoting
learning – 96% agreed
• When coaching is managed effectively, it can
have a positive effect on the bottom line –
92% agreed.

6. The impact of coaching
• Fortune 500 firm derived benefits from coaching
of 529% ROI.
• Manchester Consulting Group survey of change
and growth-oriented coaching found 545% ROI.
• Bristol & West Financial Services looked at the
added value of coaching as against training.
– Neither training nor coaching - sales up by 4%
– Training only – sales up by 8%
– Training and coaching – sales up by 27%

7. Coaching Continuum
HELPING SOMEONE SOLVE THEIR OWN PROBLEMS
PULL
Listening to understand
Asking questions
Paraphrasing and summarising
Suggesting options
Giving feedback
Offering Guidance
Giving advice
Instructing
Telling
PUSH SOLVING SOMEONE’S PROBLEM FOR THEM

16. Portfolio Careers Day -
Coaching
Myles Mayne
myles@pcacoach.com