This is a group presentation created for my Organization Behavior course. This project highlights leadership tactics and managerial motivation through famous NCAA basketball coach Bob Knight. The presentation also compares the styles of Coach Knight with Coach Krzyzewski and Starbucks CEO Howard Shultz.
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
Howard schultz : building starbucks communitySaurabh Arora
Reason for success
Having well developed values, culture and charter
Willingness to move out of comfort zone – Introduces flavours of milk
Ensuring that the organisational culture is adhered to globally
Making changes and customising according to local culture
Providing employee benefits and making them feel a part of the family – ESOPs, Training
Conclusion
Howard Schultz’s vision has ensured that Starbucks has been a market leader
He revolutionized the coffee experience – From a regular to commodity to a third place experience
Having their own culture and innovative spirit has kept them ahead of their competitors
Recommendations
Starbucks must maintain the competitive advantage by keeping to its own distinctive culture
Listening and adapting to its customers and their needs
Adapting to localised cultures and developing a culture in each location that is apt
New products should be developed – Look beyond coffee to attract the Asian market
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
CASE STUDY : The Treadway Tire CompanyTanya Taneja
The Treadway Tire company plant in Lima, Ohio is the companys one of the biggest plants and most important. It has been plagued with high employee turnover at the foreman level resulting in low productivity. Ashley Wall, the HR Director of the plant is faced with the task of investigating the problems and presenting her recommendations to Brandon Bellingham, the plant manager.
The business of writing, owning, licensing and monetizing code has become more complicated due to the evolution of SaaS and the move to mobile, meaning a proliferation of apps and APIs. Proper awareness of how to own your code (or not), how to license it, how to allow others to subscribe to it, how to protect it and how monetize it is critical for every developer.
Howard schultz : building starbucks communitySaurabh Arora
Reason for success
Having well developed values, culture and charter
Willingness to move out of comfort zone – Introduces flavours of milk
Ensuring that the organisational culture is adhered to globally
Making changes and customising according to local culture
Providing employee benefits and making them feel a part of the family – ESOPs, Training
Conclusion
Howard Schultz’s vision has ensured that Starbucks has been a market leader
He revolutionized the coffee experience – From a regular to commodity to a third place experience
Having their own culture and innovative spirit has kept them ahead of their competitors
Recommendations
Starbucks must maintain the competitive advantage by keeping to its own distinctive culture
Listening and adapting to its customers and their needs
Adapting to localised cultures and developing a culture in each location that is apt
New products should be developed – Look beyond coffee to attract the Asian market
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
CASE STUDY : The Treadway Tire CompanyTanya Taneja
The Treadway Tire company plant in Lima, Ohio is the companys one of the biggest plants and most important. It has been plagued with high employee turnover at the foreman level resulting in low productivity. Ashley Wall, the HR Director of the plant is faced with the task of investigating the problems and presenting her recommendations to Brandon Bellingham, the plant manager.
The business of writing, owning, licensing and monetizing code has become more complicated due to the evolution of SaaS and the move to mobile, meaning a proliferation of apps and APIs. Proper awareness of how to own your code (or not), how to license it, how to allow others to subscribe to it, how to protect it and how monetize it is critical for every developer.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Events International is presenting one of the 2009 Robb Report Twnety One Ultimate Gifts - \'Monaco Grand Spree\' the ultimate Monaco Grand Prix experience.
Taking Your Coaching to the Next Level with Personality TypeDoris Füllgrabe
Coaching, goal setting, change management, realizing our potential - they all go hand in hand. Every person approaches change differently, is motivated by different goals, and has different development needs. This presentation helps coaches to a) use their own Type preferences effectively to uncover their blind spots, and b) use their client's Type preferences effectively to connect more deeply and support their transformation. Also included is an introduction to Matrix Insights, a new software that offers preference descriptions, comparative Type reports, and personalized development strategies and action items in one platform. Contact doris at building the life you want dot com for a demo and a complimentary license.
Basic Approaches to Leadership, Chapter-12- Organizational BehaviorDr.Amrinder Singh
Basic Approaches to Leadership, Chapter-12- Organizational Behavior
This PPT is based on the Organizational Behavior Book Written By Stephen P. Robbins & Timothy A. Judge, Edition -17th, Publisher Pearson
This powerpoint represents a semester long consulting project carried out by myself and 4 other students for a local construction management firm named PJ Dick. Our project and presentation involved analyzing PJ Dick\’s proposed new business venture and recommending proper course of action through strategic analysis. This was then presented to the company\’s executive board.
This project and presentation highlights the innovation section of our IT Management course. This powerpoint shows the feasability and implementation plan for the future use of high technology to revolutionize the Wal-mart shopping experience. The project touches on RFID, GPS, touch screen Kiosks, etc.
This is my groups final presentation in our consulting project for the Nemacolin Woodlands resort. This was presented by our group to about 20 members of the Nemacolin staff and management team. The project dealt mainly with the optimization of the resort\’s ammenities through both market research, consumer insights, and strategic implications.
Decision Making Presentation (Baseball in Las Vegas)joeynach
This presentation is the final project in a course I took called Creativity and Problem Solving. Through the use of a software program called "Super Decision" I undertook the question of whether or not Major League Baseball should consider entering the Las Vegas market.
Birchmere Ventures Market Research Presentationjoeynach
This presentation represents a semester long research and analysis project for a local Venture Capital firm named Birchmere Ventures. My group conducted extensive markest research and industry analysis on the current and future use of solar thermal technology.
The PharmaSim project was the core project of our marketing management course. This group project consisted of running a virtual marketing campaign online for a new over the counter cough/cold medicine.
43. Delegates authority to subordinatesVs. Consideration Factor – Friendliness, build trust/respect, strong relationships Job -Centered Behavior emphasizes employee tasks and the methods used to accomplish them Schultz Employee-Centered Behavior emphasizes employees’ personal needs and the development of interpersonal relationships Knight
49. Encourages team work and commitment among subordinates, power is delegatedResults: Team environment in which motivation is based on trust and respect, leading to a high degree of satisfaction Howard Shultz Coach Knight
52. Then rate this person numerically according the adjectiveExample of questions on LPC questionnaire Negative Terms Positive Terms Low Ratings High Ratings Low LPC Score High LPC Score Relationship-oriented Leader Task-oriented Leader
(172)Self awareness – understand how the feelings, beliefs, and behaviors affect themselves and others (High)Self regulation – the ability to control one’s emotion (Low)Motivation – need for achievement (High)Empathy – thoughtfully considering others’ feelings when making decisions and weighting those feelings appropriately (Low)Social skill – the ability to build the effective relationships with the goal of moving people towards a desired outcome (Low)
(233)Type A – competitive, aggressive, impatient - Push themselves to achieve higher and higher goals until they become frustrated, irritated, anxious, and hostile
(258)Drive – amount of ambition, persistence, tenacity, and initiative that people possess.Motivation –the person’s desire to lead, influence others, assume responsibility and gain power.Integrity – maintain consistency between what they say and what they do. Gain trust from followersSelf Confidence – confident in their actions and shows that confidence to othersCognitive ability – able to process complex info and deal with changing environmentKnowledge with the domain – allows leaders to make better decision, anticipate future problems, and understand the implication of their actions
(262)Job centered – the leader emphasizes employee tasks in a method used to accomplish themEmployee centered – the leader emphasizes employee’s personal needs and the development of interpersonal relationship
Leader – member relationship – the degree to which a leader is respected and accepted as a leader and has friendly interpersonal relationTask structure – the degree to which tasks can be broken down into easily understood stepsPosition power – the degree to which a leader can reward, punish, promote, or demote individuals in the unit or organization(264)
Path goal leadership theory – leader’s effectiveness depends on the degree to which a leader enhances a performance, expectancy and valences of his subordinates 267
Directive leader (267) – behavior which is characterized by implementing guidelines, providing information on what is expected, setting definite performance standard, and ensuring individuals follow the rulesNegative reinforcement (112)– a behavior which is followed by the withdraw of the previously encountered negative consequence, thereby increasing the likelihood of that behavior will be repeated in the same or similar circumstancePunishment – a behavior is followed by a negative consequence thereby removing the likelihood of that behavior will be repeated in the same or similar circumstance
Locus of control - degree to which an individual attributes control of events to self or external factors (High)Authoritarianism -degree to which individual believes in conventional values, obedient to authority, and legitimacy of powers, differences in society.(High)Self-monitoring:-degree to which individual attempts ot present an image he or she thinks others want to see in a given situation (Achievement motivation - degree to which an individual desires to perform in terms of excellence or to succeed in competitive situation (High)Approval motivation-degree to which an individual is concerned about presenting self in a socially desirable way in an evaluative situation (Low)
