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Modernize Your
Outreach Approach
Meg Parrish
Coalmarch
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom
32 Years as a Millennial
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom Master Negotiator
32 Years as a Millennial
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom
32 Years as a Millennial
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom
32 Years as a Millennial
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom
32 Years as a Millennial
Meg Parrish
5 Years at Coalmarch
2 Years as a Mom
32 Years as a Millennial Very hard worker who
does not adhere to
generational standards
Millennials.
Customers.
According to Pew Research Center,
millennials have officially surpassed Gen
Xers as the most prominently represented
generation in the modern workforce, with
53.5 million people.
Buying houses
According to Ellie Mae's latest
Millennial Tracker survey, 89% of
mortgage loans made to Millennial
borrowers during the past month were
for new home purchases
Buying houses
According to Ellie Mae's latest
Millennial Tracker survey, 89% of
mortgage loans made to Millennial
borrowers during the month were for
new home purchases
Starting families
Millennial women accounted for 82% of
U.S. births in 2016
Buying houses
According to Ellie Mae's latest
Millennial Tracker survey, 89% of
mortgage loans made to Millennial
borrowers during the month were for
new home purchases
Starting families
Millennial women accounted for 82% of
U.S. births in 2016
Becoming debt free
Millennial credit scores rose by 4 points
since 2016 – more than any other
generation did in the same time span –
and at the same time, lowered their total
debt by 8%
Closing millennials
Easier than you think.
Closing millennials
Easier than you think.
Texting
Closing millennials
Easier than you think.
Social MediaTexting
Closing millennials
Easier than you think.
Social MediaTexting Incentives
Closing millennials
Easier than you think.
Social Media
Texting Incentives
The quickest way
to actually reach
millennials
Get into the one object that is always in
their hands
● 98% of texts are opened
○ Compared to just 20-30% for email
● Texts have a 45% average response rate
If you’re not texting,
you should be.
How?
Thank them for
reaching out
Thank them for
reaching out
Confirm their service
to ensure it happens
Thank them for
reaching out
Confirm their service
to ensure it happens
Ask for feedback
Automate!
Closing millennials
Easier than you think.
Social MediaTexting Incentives
Closing millennials
Easier than you think.
Social MediaTexting Incentives
Create brand awareness
where they are
By 2019, social media marketing spending in the United States alone will increase to $17.34
billion, with 90% of brands utilizing social media strictly to create awareness - Hootsuite
How?
Develop a unique social
media voice
Play into what’s popular for that platform, be funny, be unique for your
industry.
Instagram Reality
Interact and create
engagement
Create posts that target engagement and utilize those who are doing it
well already
Retweet Engage
Showcase community
involvement
Promote the great things you do, and tag and share posts from
organization you’re involved with
Retweet
Schedule!
Closing millennials
Easier than you think.
Social MediaTexting Incentives
Closing millennials
Easier than you think.
Social MediaTexting
Incentives
What’s in it for me?
Simply offering a solution to their problem has
never been enough - you need to provide some
additional incentives for them to actually make a
purchase and then remain a loyal customer.
How?
Create Exclusivity
Millennials love to be made special, after all, it’s all about them. Create customization or
exclusivity with special offers to entice them to buy, and buy now.
Make it about them
Offer things to them directly that you may offer to
everyone, but use language that makes it entirely
about them.
60% of millennials said they are often or
always loyal to brands whose services
they purchase.
-Forbes
Reward them
Go above and beyond to thank them for their initial purchase, and earn their lifetime loyalty,
and their referrals.
Empower!
Closing millennials
Easier than you think.
Social MediaTexting Incentives
Automated Texting
Scheduled Social
Exclusive Incentives
Questions?

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Editor's Notes

  1. The changing landscape of leads
  2. But Millennials are lazy, and entitled, and into being praised for everything they do right
  3. 70% of millenials say that they check out a company’s social media profile when hiring someone who will be coming to their home. Many of those have said that without a social presence, they wouldn’t be comfortable engaging with that company. 46% of millennials rely on social media when making purchase online
  4. Millennials embrace brands on social media - Five out of six millennials connect with companies on social media networks Using social will develop a connection with them that is as valuable as a referral 20 years ago - social = trust
  5. 84% of millennials say that user-generated content has influence on what they buy
  6. When it comes to volunteering on their own time, 47% volunteered in the last 30 days for a nonprofit or cause, and the same percentage had also volunteered with the company they work for.
  7. Custom packages or just language that promotes that type of exclusivity
  8. Personalize communication and contact forms with Name tags
  9. Offer them gift cards, $ off their next service, or freebies/swag