This document discusses modernizing outreach approaches to millennials. It notes that millennials now make up over half the workforce and are actively buying homes, starting families, and becoming debt free. The document recommends using texting to reach millennials as 98% open texts with a 45% response rate. It also recommends using social media to create brand awareness where millennials spend time and develop an engaging social media presence. The document ends by stressing the importance of incentives to motivate millennials to make purchases and remain loyal customers by making them feel special and rewarded.