L A workshop2
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TGC/IncomeStore Digital Footprint / Los Angeles / 11.14 Guerrilla Safari w/ pictures / light text
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L A workshop2
- 1. Guerrilla Safari New Customers for FREE or Nearly FREE
- 2. PowerPoint Rocks If there is one thing I love, it’s a good bullet point. Can’t get enough. Bullet, bullet, bullet. Bullet all day long. When in doubt, bullet. If you bullet, they will come.
- 3. Guerrilla Safari Referral Generation Social Media Strategic Alliances Press
- 4. Referral Generation You’re not asking to get “hooked up,” you’re empowering your audience to “hook up” their friends/associates.
- 6. Referral Generation Replace “Do you know anyone…” with “I’m so glad you’re getting all this value from our work together. Who do you know who might also benefit from a passive and residual income stream?”
- 9. Referral Stats 65% of new business comes from referrals – New York Times 92% of respondents trusted referrals from people they knew – Nielsen People are 4 times more likely to buy when referred by a friend – Nielsen Non-cash incentives are 24% more effective at boosting performance than cash incentives – University of Chicago Offering a reward increases referral likelihood, but the size of the reward does not matter – American Marketing Association The Lifetime Value of a new referral customer is 16% higher – Wharton School of Business 83% of consumers are willing to refer after a positive experience –yet only 29% actually do – Texas Tech
- 13. Social Media Find conversations that include keywords that are appropriate to your products & services.
- 14. Social Media The hashtags I follow include #smallbus iness (my target audience), #IncomeStore, and #onlinemarketing (conversations where I can add my expertise).
- 15. Social Media You can also find the influencers you should be liking and following using hashtags. Influencers are experts in topics related to your business and often have a large following. Engaging with them can help you gain exposure to a bigger, equally targeted audience.
- 16. Yelp for Ross Founded 2004 139 m uniques per mo 86,000 active businesses 67 m reviews 35% mobile reviews 10,000 food orders weekly
- 17. I love Pinot Noir
- 18. Social Media
- 19. Social Media Calls to action are more likely to get engagement (likes, follows, shares, retweets, favorites) from your audience. Call to action shouldn’t always be related to your product. People use social media to be entertained, to find valuable information, and to interact . Make your content engaging by asking your audience a fill-in-the-blank, True/False question, or Caption Contests. Half your content should be solely focused on engagement, with only about 20% of your content focused on the promotion of your business.
- 20. Social Media
- 21. Social Media STATS 85% of fans on Facebook recommend brands to others. 43% are more likely to buy a new product when learning about it on social media. 77% are more likely to buy a new product when learning about it from friends or family. 81% of purchasing decisions were influenced by friends’ posts vs. 78% influenced by brands’ posts. 79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives. 49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. ~ Nielsen, Market Force, Jack Morton
- 25. Strategic Alliances Cooperative agreements between two or more businesses that join together to help each other reach mutually beneficial objectives
- 26. Strategic Alliances Each contribute skills, knowledge, experience, and resources so that they can accomplish together what neither can readily do on their own.
- 31. Press by Jim O’Grady, Entrepreneur Magazine "How can I convince you to write a story about my business?" The simple answer: “Get our attention.”
- 32. Press “In 1939, a pastry company hired a man to eat 13 donuts while hanging upside-down on a plank extended from the roof of a Manhattan skyscraper. A stunt like that might not work today--but we'd want to write about it if it did.”
- 33. Press Give us a Narrative Make it New Make it Weird Tug at Our Heartstrings Make it Timely Be Honest Go for Shock Value