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1. (Opportunities,Demand Analysis,Market
Share,Industry Size,Sector Outlook &
Forecasts Upto 2017)
FEMININE HYGIENE PRODUCTS
(Sanitary Napkins & Pads) in India
Market Research Report on:

2. www.niir.org2
 To provide a comprehensive analysis of the Indian feminine hygiene
industry covering sanitary napkins & pads
 To analyze the present as well as future prospects of the feminine
hygiene products in India
 To evaluate the macro factors and internal market factors that will
contribute to the industry growth
 To comprehend the market potential of sanitary napkins in India
 To assess the competition landscape of the industry along with the
financial comparison of players in the sanitary napkin segment
 To analyze the market attractiveness by porters 5 force analysis
 To forecast key industry performance parameters

3. www.niir.org3
What is the
present status of
the industry?
What are the
growth drivers &
emerging trends?
What is the
market potential
of the product
(s)?
What are the
macro factors
affecting the
industry?
Who are the
present players?

4. www.niir.org4
 1. OVERVIEW
 1.1 Classification of the Industry
 2. OPPORTUNITIES & CHALLENGES
 2.1 Opportunities
 2.1.1Rising Urbanization
 2.1.2Growing Female Population
 2.1.3Rising Disposable Incomes
 2.1.4RisingAwareness & Literacy Levels
 2.1.5Government Initiatives
 2.2 Challenges
 2.2.1Feminine Hygiene:ATaboo
 2.2.2Waste Disposal

5. www.niir.org5
 3. MARKET POTENTIAL
 3.1 DemandAnalysis
 3.2 ForeignTrade
 3.2.1Exports
 3.2.2Imports
 3.3 New Entrants
 4. KEY PLAYER INFORMATION
 4.1 Key Player Profiles
 4.1.1Johnson & Johnson Ltd
 4.1.2Procter & Gamble Hygiene and Healthcare Ltd
 4.1.3Kimberly Clark Lever Ltd
 4.2 Herfindahl-Hirschman Index- Market Share Index

6. www.niir.org6
 4.3 Johnson & Johnson LtdVs P&G Hygiene and Healthcare Ltd
(PGHHL) - A Comparison
 4.3.1 Company Snapshot
 4.3.2 Segmental Sales Comparison
 5. PEER GROUP FINANCIALS
 5.1 Contact Information
 5.1.1 Registered Office Address
 5.1.2 Director’s Name
 5.2 Key Financials
 5.2.1 Plant Locations
 5.2.2 Product Capacity & Sales
 5.2.3 Raw Material Consumption
 5.3 Financial Comparison

7. www.niir.org7
 5.3.1 Assets
 5.3.2 Liabilities
 5.3.3 Growth inAssets & Liabilities
 5.3.4 Structure ofAssets & Liabilities
 5.3.5 Income & Expenditure
 5.3.6 Growth in Income & Expenditure
 5.3.7 Cash Flow
 5.3.8 Liquidity Ratios
 5.3.9 Profitability Ratios
 5.3.10Return Ratios
 5.3.11Working Capital &Turnover Ratios
 6. OUTLOOK
 7. ABOUT NPCS
 8. DISCLAIMER

8. www.niir.org8
 Figure 1 RegionWise Consumption of Sanitary Napkins in India
 Figure 2 Indian Sanitary Napkin Industry- Segmentation
 Figure 3TechnicalTextile Industry- Segmentation
 Figure 4 Consumption Pattern of Sanitary Napkins in India
 Figure 5 Indian Population Distribution OverVarious Census Periods
 Figure 6 Urban Population Composition of India (2001-11, %)
 Figure 7 Female Population Statistics (2001-11, In Millions)
 Figure 8 India's Annual Per Capita Income (2008-13, In INR)
 Figure 9 Indian Middle Class Population (Current-2026)
 Figure 10 Female Literacy Rate in India (%)
 Figure 11 Male & Female Literacy Rates in India (2001-11, %)

9. www.niir.org9
 Figure 12 Indian Sanitary Napkin Industry- Market Size (2009-17, In
INR Billions)
 Figure 13Women Population Distribution- Age Group 15-59 years
(2010-17, In % of total women population)
 Figure 14 Sanitary Napkin Consumption in India by 2017 (AtVarious
Penetration Levels, In Million Pieces)
 Figure 15 Sanitary Napkin Exports from India (2009-13, In INR
Millions)
 Figure 16 Sanitary Napkin Imports to India (2009-13, In INR Millions)
 Figure 17 P&G Hygiene and Healthcare Ltd- Shareholding Pattern (June
2013)
 Figure 18 Market Share of Key Players

10. www.niir.org10
 Figure 19 Johnson & Johnson and PGHHL- Sanitary Napkin Brands
 Figure 20 PGHHL-Total Sales & Segment Sales (2009-13, In INR
Billions)
 Figure 21 Johnson & Johnson Ltd-Total Sales & Segment Sales (2009-11,
In INR Billions)
 Figure 22 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Contribution toTotal Sales
 Figure 23 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Volume (In Million Pieces)
 Figure 24 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Volume (InTonnes)

11. www.niir.org11
 Table 1 Sanitary Napkin Consumption by 2017 atVarious Penetration
Levels
 Table 2Top Export Destinations of Sanitary Napkins
 Table 3Top Import Countries of Sanitary Napkin
 Table 5 PGHHL- Plant Locations (June 2013)
 Table 6 PGHHL- Financial Summary (2011-13, In INR Millions)
 Table 7 Johnson & Johnson Ltd and PGHHL - General Information
 Table 8 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene
Segment Sales Comparison (In INR Billions)
 Table 9 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene
productsVolume Comparison

12. For further information, refer:
http://goo.gl/jIwLZ0
www.niir.org12

13. About
MARKET RESEARCH REPORTS

14.  To get a detailed scenario of the industry along with its
structure and classification
 To provide a comprehensive analysis of the industry by
covering aspects like:
 Growth drivers of the industry
 Latest market trends
 Insights on regulatory framework
 SWOT Analysis
 Demand-Supply Situation
 ForeignTrade
 Porters 5 ForcesAnalysis
www.niir.org14

15. www.niir.org15
 To provide forecasts of key parameters which helps to
anticipate the industry performance
 To help chart growth trajectory of a business by detailing the
factors that affect the industry growth
 To help an entrepreneur/manager in keeping abreast with
the changes in the industry
 To evaluate the competitive landscape of the industry by
detailing:
 Key players with their market shares
 Financial comparison of present players

16.  Venturist/Capitalists
 Entrepreneur/Companies
 Industry Researchers
 Investment Funds
 Foreign Investors, NRI’s
 Project Consultants/CharteredAccountants
16 www.niir.org

17. www.niir.org17
 Banks
 Corporates

18. www.niir.org18
Secondary
Research
Online Research
Industry Journals
Primary
Research
Surveys
One-on-one
Interactions
Databases
Industry
Sources
Industry Experts
IndustryAssociations
Companies

19. www.niir.org19
Indian Market
Present
Status
(Indian &
Global)
Macro
Environment
Internal
Market
Analysis
SWOT &
Porters
Analysis
Demand
Assessment
Outlook &
Forecasts
(5Years)

20. www.niir.org20
 1. Overview
 2. MarketAnalysis
 2.1Growth Drivers
 2.2EmergingTrends in the Industry
 2.3Regulatory Framework
 2.4SWOTAnalysis
 2.5Herfindahl–Hirschman Index (hhi)
 3. Market Forecasts
 3.1Demand
 3.2Supply
 3.3ForeignTrade
 4. Key Players

21. www.niir.org21
 5. Key Financials andAnalysis
 5.1 Contact Information
 5.2 Key Financials
 5.3 Financial comparison
 6. Industry Size & Outlook

22. An ISO 9001:2008 Company

23.  One of the leading reliable names in industrial world for
providing the most comprehensive technical consulting
services
 We adopt a systematic approach to provide the strong
fundamental support needed for the effective delivery of
services to our Clients’ in India & abroad
23 www.niir.org

24.  Project Identification
 Detailed Project Reports/Pre-feasibility Reports
 Market Research Reports
 Technology Books and Directory
 Databases on CD-ROM
 LaboratoryTesting Services
 Turnkey Project Consultancy/Solutions
 Entrepreneur India (An Industrial Monthly Journal)
24 www.niir.org

25. www.niir.org25
 We have two decades long experience in project consultancy
and market research field
 We empower our customers with the prerequisite know-how
to take sound business decisions
 We help catalyze business growth by providing distinctive and
profound market analysis
 We serve a wide array of customers , from individual
entrepreneurs to Corporations and Foreign Investors
 We use authentic & reliable sources to ensure business
precision

26. Requirement collection
Thorough analysis of the project
Economic feasibility study of the project
Market potential survey/research
Report Compilation
26 www.niir.org

27.  Public-sector Companies
 Corporates
 Government Undertakings
 Individual Entrepreneurs
 NRI’s
 Foreign Investors
 Non-profit Organizations, NBFC’s
 Educational Institutions
 Embassies & Consulates
 Consultancies
 Industry / trade associations
27 www.niir.org

28.  AyurvedicAnd Herbal Medicines, Herbal Cosmetics
 Alcoholic And NonAlcoholic Beverages, Drinks
 Adhesives, Industrial Adhesive, Sealants, Glues, Gum &
Resin
 Activated Carbon &Activated Charcoal
 AluminiumAndAluminium Extrusion Profiles & Sections,
 Bio-fertilizers And Biotechnology
 Breakfast Snacks And Cereal Food
 BicycleTyres &Tubes, Bicycle Parts, Bicycle Assembling
28 www.niir.org

29.  BambooAnd Cane Based Projects
 Building Materials And Construction Projects
 Biodegradable & Bioplastic Based Projects
 Chemicals (Organic And Inorganic)
 Confectionery, Bakery/BakingAnd Other Food
 Cereal Processing
 CoconutAnd Coconut Based Products
 Cold Storage For Fruits &Vegetables
 Coal & Coal Byproduct
29 www.niir.org

30.  Copper & Copper Based Projects
 Dairy/Milk Processing
 Disinfectants, Pesticides, Insecticides, Mosquito Repellents,
 Electrical, ElectronicAnd Computer based Projects
 Essential Oils, Oils & Fats AndAllied
 Engineering Goods
 Fibre Glass & Float Glass
 Fast Moving Consumer Goods
 Food, Bakery,Agro Processing
30 www.niir.org

31.  Fruits &Vegetables Processing
 FerroAlloys Based Projects
 Fertilizers & Biofertilizers
 Ginger & Ginger Based Projects
 HerbsAnd Medicinal Cultivation And Jatropha (Biofuel)
 Hotel & Hospitability Projects
 Hospital Based Projects
 Herbal Based Projects
 Inks, Stationery And Export Industries
31 www.niir.org

32.  Infrastructure Projects
 Jute & Jute Based Products
 LeatherAnd Leather Based Projects
 Leisure & Entertainment Based Projects
 Livestock Farming Of Birds &Animals
 MineralsAnd Minerals
 Maize Processing(Wet Milling) & Maize Based Projects
 Medical Plastics, Disposables Plastic Syringe, Blood Bags
 Organic Farming, Neem Products Etc.
32 www.niir.org

33.  Paints, Pigments,Varnish & Lacquer
 PaperAnd Paper Board, Paper Recycling Projects
 Printing Inks
 Packaging Based Projects
 Perfumes, CosmeticsAnd Flavours
 Power Generation Based Projects & Renewable Energy Based
Projects
 PharmaceuticalsAnd Drugs
 Plantations, FarmingAnd Cultivations
 Plastic Film, PlasticWasteAnd Plastic Compounds
 Plastic, PVC, PET, HDPE, LDPE Etc.
33 www.niir.org

34.  PotatoAnd Potato Based Projects
 PrintingAnd Packaging
 Real Estate, LeisureAnd Hospitality
 RubberAnd Rubber Products
 Soaps And Detergents
 Stationary Products
 Spices And Snacks Food
 Steel & Steel Products
 TextileAuxiliaryAnd Chemicals
34 www.niir.org

35.  Township & Residential Complex
 TextilesAnd Readymade Garments
 Waste Management & Recycling
 Wood &Wood Products
 Water Industry(Packaged DrinkingWater & MineralWater)
 Wire & Cable
35 www.niir.org

36. 36 www.niir.org
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