Caty Kobe - How To Create A Community Development PlanFeverBee Limited
Caty Kobe, head of training at FeverBee, uses this presentation to guide you through the entire process of creating a practical community development plan for your community.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
Why Your Business Needs To Be On InstagramKen Watson
Instagram workshop for the Social Media Association of Houston. Talk about what Instagram is, why your business needs to be on it, and some tips and tricks for your business on Instagram.
Caty Kobe - How To Create A Community Development PlanFeverBee Limited
Caty Kobe, head of training at FeverBee, uses this presentation to guide you through the entire process of creating a practical community development plan for your community.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
Why Your Business Needs To Be On InstagramKen Watson
Instagram workshop for the Social Media Association of Houston. Talk about what Instagram is, why your business needs to be on it, and some tips and tricks for your business on Instagram.
SEO Case study for Indian Real Estate Industry, SEO Case Study Suresh Babu OM...Suresh Babu
SEO Case Studies in India. Indian SEO Success Stories, Real Estate Industry Case Study by Suresh Babu - OME Community Workshops in IIM Bangalore. October OME Community Workshop Series in IIMB
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Here's how to audit your blog and see where you can improve search engine optimization, gaining more traffic and better visibility in the search engines. Originally presented March 2, 2018 at Blog Elevated SEO and Affiliate Conference
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
How to Write Blog Posts that Get Results - POC Conference 2015Janet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether
blogging is really worth all the time and effort you put into it? In this session, former professional organizer
Janet Barclay will share the secrets to writing blog posts that work, and what you must do before you even
start to write. You will learn powerful strategies to help you attract readers, encourage social sharing, and
ultimately generate more business.
Presentation by Em Campbell-Pretty & Melissa Hay at Agile 2019.
Have you ever noticed how almost every speaker at every agile conference references a ton of books? Did you ever wonder if they even read those books? And if so, how did they remember what they read? And did they take action based on what they read?
What about the last book you read? What experiments did you run whilst reading the book or after finishing it? Or can you not remember the last time you read a non-fiction book?
We all know that trust, safety, flow and product orientation are keys to success with agile teams. We are all striving for high performing teams that deliver great products. Sometimes all the blogs, books and LinkedIn posts are just too much to consume. So how can we bring these ideas into our real world?
Here’s your opportunity to see how we go about learning from books. We will share examples of books we’ve digested and experiments we have run with real teams to see them thrive. This is the insiders’ guide to making a real difference with what you learnt from all the books you said you read.
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...Content Marketing World
Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session,
Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.
SEO Case study for Indian Real Estate Industry, SEO Case Study Suresh Babu OM...Suresh Babu
SEO Case Studies in India. Indian SEO Success Stories, Real Estate Industry Case Study by Suresh Babu - OME Community Workshops in IIM Bangalore. October OME Community Workshop Series in IIMB
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Here's how to audit your blog and see where you can improve search engine optimization, gaining more traffic and better visibility in the search engines. Originally presented March 2, 2018 at Blog Elevated SEO and Affiliate Conference
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
How to Write Blog Posts that Get Results - POC Conference 2015Janet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether
blogging is really worth all the time and effort you put into it? In this session, former professional organizer
Janet Barclay will share the secrets to writing blog posts that work, and what you must do before you even
start to write. You will learn powerful strategies to help you attract readers, encourage social sharing, and
ultimately generate more business.
Presentation by Em Campbell-Pretty & Melissa Hay at Agile 2019.
Have you ever noticed how almost every speaker at every agile conference references a ton of books? Did you ever wonder if they even read those books? And if so, how did they remember what they read? And did they take action based on what they read?
What about the last book you read? What experiments did you run whilst reading the book or after finishing it? Or can you not remember the last time you read a non-fiction book?
We all know that trust, safety, flow and product orientation are keys to success with agile teams. We are all striving for high performing teams that deliver great products. Sometimes all the blogs, books and LinkedIn posts are just too much to consume. So how can we bring these ideas into our real world?
Here’s your opportunity to see how we go about learning from books. We will share examples of books we’ve digested and experiments we have run with real teams to see them thrive. This is the insiders’ guide to making a real difference with what you learnt from all the books you said you read.
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...Content Marketing World
Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session,
Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.
This slide deck is from SLCSEM/ Utah Digital Marketing Collective's event on Wednesday, July 18, 2018, at 50 West Club in Downtown SLC featuring Robert Brady and Joe Martinez.
Learn More: http://www.utahdmc.org/
Presentation #1 by Joe Martinez
USING EVENT TRACKING TO CREATE INTENT-BASED
RE-MARKETING AUDIENCES
Who do you think is a more valuable lead? The person who visited a page or the person who started filling out a contact form and didn’t complete it? You probably will pick the second person because we get an understanding of what the user intended to do. This session will show you how you can track user activity on your landing pages to create intent-based remarketing audiences.
TAKEAWAYS:
-Where to go to set up event tracking?
-What kinds of actions can you track?
-New re-marketing strategies you can use immediately.
-How can you utilize these new audiences in search?
Presentation #2 by Rober Brady
I DON'T KNOW HOW TO USE SCRIPTS AND AT THIS POINT, I'M TOO AFRAID TO ASK
How a non-coder can take free AdWords scripts, tweak them and get killer efficiency gains on previously time-consuming, tedious tasks.
TAKEAWAYS:
- Understand basic script safety (nobody wants a T-1000 loose in their account)
-5 scripts (totally free) that you can start using in your AdWords accounts tomorrow
- Confidence to use them
Who Should Attend?:
Professional Internet Marketers
Savvy Sales Professionals
Marketing Directors, Managers, CMO's
PR and Communications Professionals
Business Owners
Anyone who wants to learn how to take marketing to the next level, and generate additional revenue for your business!
Art Sobczak - Using LinkedIn To Actually Get Through, and SellInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/art-sobczak
Session Overview
Art Sobczak addresses the problem that most salespeople have with LinkedIn: they aren’t getting business from it.
The real issue isn’t LinkedIn, it’s the messaging used, or not used by the salesperson. LinkedIn is a tool, and like any tool, the results rely on the skill of the craftsperson. A salesperson with ineffective messaging and delivery knowledge and skills will still be ineffective using LinkedIn.
In this session Art goes through some of the most common LinkedIn mistakes made when making connection attempts, and on sales calls and voice mails, and what to do instead to connect, get through, and sell.
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Discover the real-life application of how to leverage Agile to create marketing plans, successfully execute on those plans, analyze early results, and pivot to meet the demands of the marketplace. This is an interactive and collaborative session that will combine lecture, marketing mapping, and Q&A to help your organization succeed with a comprehensive and agile marketing strategy. You’ll learn:
How a marketing plan can be developed using the Agile framework
How results can be gathered and analyzed for effectiveness
How to modify the marketing plan to incorporate feedback without losing the strategic vision
How Agile can be leveraged and applied in any organization for marketing success
LEAD MENTOR:
KRISTIN RUNYAN
SVP Operations, PayLease,
Details of 8 components of a winning website, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track and much more.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Coupons
James Martell, Instructor, Clearbrook Web Services Inc.
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
Slides from the June 4 Social Jack Webcast LinkedIn Social Selling: 5 Easy Steps to Convert Connections to New Sales
In this brief session we learned how to:
Optimize your profile
Attract new prospects
Leverage your connections to close business
Increase targeted referrals
Gain more powerful introductions
Expand your pipeline
Find new business channels
Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://facebook.com/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
Forward Progress, Inc.
"Growing Your Business Beyond the Vision"
www.forwardprogress.net
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
Thomson Reuters: Achieving Customer Centricity with AI and the Single Source ...Lattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leader provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.
At SiriusDecisions Summit 2019, Thomson Reuters talked about how they empowered their marketing teams with a centralized segmentation platform powered by AI to successfully execute personalized customer journeys at scale.
Drive Revenue Success with Scalable, Omni-Channel ABM Programs - Masergy x La...Lattice Engines
Like any good revenue team, you’re looking for new ways to accelerate revenue success in 2018. Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy, and taking a data-driven approach to scaling their ABM program for sustained growth. Masergy first aligned its teams and buying cycle around the SiriusDecisions Demand Unit Waterfall framework. Then the company had their marketing and sales teams implement key ABM plays and strategies to ensure all activities were focused on the right audience and were using the right messaging. Their hard work paid off, as their ABM strategy drove a 20% increase in pipeline within three months! Learn the key steps for implementing AI solutions that drive ABM success and walk away with the key place you can use to achieve quick wins and turbocharge your pipeline.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
Hack the Journey: Use AI and Data to Accelerate ABMLattice Engines
Lattice Engines and Dun & Bradstreet recently hosted a Hack the Journey event where our all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics. Laura Ramos of Forrester, Meagen Eisenberg of MongoDB, Marissa Dacay of Adobe and Rebecca Stone of LiveRamp highlighted the things they’ve learned as they hacked together their own account-focused programs, where they stumbled, and what’s next for their ABM programs.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.
In this webinar, you will learn the following:
-Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
-Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
-How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months
Speakers:
Malachi Threadgill, Director of Demand Generation, Masergy
Matt Senatore, Service Director, Sirius Decisions
Nipul Chokshi, VP Product Marketing, Lattice Engines
Why ABM & Predictive Are B2B Marketing's 2017 Power CoupleLattice Engines
In this webinar, you’ll learn why it’s important to add predictive analytics to your marketing stack to successfully deploy and scale an ABM campaign. Experts from Lattice and Hootsuite will reveal tips and tricks to:
1. Understand which audiences to target for greater value
2. Know what type of content generates engagement with your target accounts
3. Understand where a predictive deployment can take your teams.
Building Alignment for Predictive Marketing Success Lattice Engines
Learn how Hootsuite was able to work with the most enterprise-ready accounts. Lattice surfaced accounts with high likelihood of conversion and acceleration in the pipeline.
& Lattice presentation at the Marketing Nation Summit.
Views You Can Use - How to Maximize and Measure Video's Impact throughout the...Lattice Engines
Looking to build an integrated video marketing program to support thought leadership and demand gen goals? Jenna Keegan and Amanda Maksymiw of Lattice Engines will share how marketing operations, demand generation and content marketing can work together to make the most impact. They’ll offer best practices on creating integrated campaigns, tips for building a tech stack to power your video program, a framework for measuring engagement and ROI, and ideas for making the most of your video investments.
Optimizing Engagement with Persona-Based Marketing - Inbound 2014Lattice Engines
Marketers are all looking for ways to make marketing more meaningful for their audiences. We've all heard of persona-based marketing, but how do we make implement it in a way that delivers a real impact?
Here are the slides that Elle Woulfe, Lattice Engines' director of demand generation, presented at Hubspot's INBOUND 2014 event.
You Have a Predictive Lead Score. Now What? | Best Practices from LatticeLattice Engines
Here are 10 best practices to follow once you have deployed predictive lead scoring, based on the blog post by Keith Burrows, our senior director of alliances and partnerships. Read more here: http://www.lattice-engines.com/blog/predictive-lead-score-best-practices
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
12. #cmworld
Step 1: Create The Plan – Potential Goals
• Garner 20 mentions
• Boost traffic by 2x
• Create 5 pieces of content
• Contribute 3 guest blogs
• Boost conversions by 2x, etc.
@amandamaks
13. #cmworld
Step 1: Create The Plan - Metrics
• Community size
• # of organic mentions
• Social media engagement
• Web traffic
• # of downloads, etc.
@amandamaks
16. #cmworld
Step 2: Uncover Who - Online
• Keyword-based searches
• Social media
• Tools: LittleBird, Vocus, TapInfluence
@amandamaks
17. #cmworld
Step 2: Uncovering Who - Offline
• Talk with customers
• Attend events
• Survey
• Network
@amandamaks
18. #cmworld
Step 2: Uncover Who – Keeping Track
• Build Twitter lists
• Create an excel file
• Add them your MAP / CRM
@amandamaks
19. #cmworld
Here’s A Quick Look At What To Store
• Contact Info
• Contact Preferences
• Content/Social URLs
• Priority/Score
• Pitch Ideas
• Activities
34. #cmworld
Hello [Name],
We haven’t connected before but I work
for X and I have enjoyed your blogs about
Y. We’d love to collaborate with you about
Z and we think our audience would love to
hear from you.
All week, you’ve been learning how to create content that rocks, amplify your story, and many of you are looking for new ideas, best practices to help get you started or take your existing program to the next level – how do we get visibility, more conversions, more subscribers.
Today I am going to talk about amplifying your content marketing with influencers and co-creation. It’s not a silver bullet (they don’t exist) but influencer marketing can help you achieve your content marketing goals more quickly.
Content marketing and influencer marketing are like peanut butter and chocolate. Fine on their own, but They make each other better. Back in my previous role at OpenView, a VC based in Boston, I got to participate in many consulting calls with Joe Pulizzi and the portfolio companies. For those of you who don’t know OVP, its an expansion stage VC focusing on tech-enabled companies. Its special sauce is a group of inhouse consultants specifically for the portfolio. Back to the calls with Joe...Time and time again, Joe would recommend working with influencers to any companies focusing on content marketing as part of their overall marketing strategy. In fact, a good majority of my role there was to build the influencer program for OpenView and the portfolio. So let’s look into the benefits to help drill this in.
Firstly, It helps to amplify your efforts. Your influencers are influencers for a reason. Use their audience to help get your message out to a bigger or different audience.
Collaborating with influencers can be a huge cost savings for your company –You can offset your internal content production efforts. I’ll share some tips to help you work with influencers to get more bang for your buck.
Lastly, you can capitalize on their thought leadership to propel your company’s brand into the top ten list.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
First things, first. It’s important to remember that it isn’t smart to just dive in and start email blasting a few people you found on social media. That isn’t going to get you anywhere and it is a complete waste of time. With any marketing program, it is critical to slow down and create a plan. Let’s talk about how.
I stress the importance of setting goals. It is really critical to know where you are starting before getting going. Without having this in place, you’ll never be able to track your progress. If your time is limited, I would stress focusing on one-two goals max. Some things to consider – are you looking to drive more traffic, speed up your conversions, increase buzz?
Based on the goal you are looking to hit, you’ll have a variety of metrics to track. Critical metrics could include community size, number of organic mentions, engagement on social media, or unique visitors, but of course the mix depends on what specifically you want to accomplish. These numbers can be used to create goals around the influencer program. You should pull these numbers again three, six, and twelve months into your influencer program to start gauging success.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Next, It’s important to identify who. Who are your influencers? Influencers come in a variety of shapes and sizes. They could be academics, editors/reporters, bloggers, social media mavens, analysts, consultants, customers, partners, entrepreneurs, VCs... Let’s focus on how you find these people, because it is more than just looking at a few Klout scores. There are capital I influencers and lowercase i influencers.
I find the best approach to uncovering your influencers is a blend of online and offline research. Online – start with a few different google searches with keywords that accurately describe your space, peruse social media to see who is talking about your space. Search different blogs. Look at where/how your competitors are getting coverage or spoken about online. You can also experiment with the different tools available – Vocus, LittleBird, etc. It’s not just about Klout scores and Twitter followers.
Then don’t forget to go offline. Talk to your customers, prospects, sales team. Find out what sites your audience visits. Who do they get amped about to see speak? What books/blogs are they reading etc. If you can, conduct a survey. If you have a teleprospecting team in place, have them ask your prospects. It’s only a few simple questions and it could help save a lot of time.
Once you know the who, you’ll want to take a few steps to ensure you can always keep track of who they are. Here are some ideas.Simple – start with a Twitter list. Make it public so your influencers can see that you recognize them. Call it ABC tech influencers. Get a system in place. If you are resource-constrained, create an excel sheet.If you do choose to add your influencers to your MAP / CRM tool to help manage the contacts and ultimate activities, keep some things in mind: Contact assignment, contact routing, contact intervals, create the proper restrictions so you aren’t putting them in prospect nurture campaigns, etcKeep track of their content, their contact information, and your activities.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Now that you know who they are you can get started with your outreach, right?Wrong!Stop. It’s important to do your research before diving in. Don’t worry, this doesn’t take a lot of work. Ensure that you are following them on social media. Subscribe and read their blogs. Really sink in to determine that they are a right fit. This will help you prioritize. Remember that this is a two-way relationship and by no means, are you the only one ever reaching out with similar requests. Many influencers will share tips on how to get in contact with them.
Start documenting some ideas on what you want to ask of the influencer
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Now the fun part. Once you have a handle on who your influencers are and what they are all about, you can start to build the relationship. Comment on their content. Engage on social media by retweeting and commenting to their posts. Once you have some solid back and forth, then pitch. Once you have an understanding of what makes your influencers tick, get on their radar with some outbound activities. Share their content with your audience or start posting supportive comments on their published works. You can also interact with your influencers on social channels. For example, sharing and retweeting their content and comments to your networks can help forge a connection and will indicate that you appreciate their perspective. If possible, you can even choose to reach out directly to your influencers and request a bit of their time to chat about their interests and issues first-hand.
Whether you are using a simple spreadsheet or MAP/CRM tool, be sure to log your activities and keep track of your progress.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
This is it. This is what it comes down to. Making the pitch or making the ask. I’ve found that these 4 ideas help to craft the right pitch.KISS – no more than 1-2 paragraphs. No one has time to read your novel of an email. Get to the point quickly and be direct. You aren’t the only one emailing them.Make the connection – explain a recent blog you’ve enjoyed, etc but be truthful. Don’t go overboard because it comes across as phony.Show value – explain why they should consider it – explain the access to your audience. Make it hard to say no – it’s easy. Start by asking for a quote, or a google hangout and get the video transcribed, write it for them.. Create a google form to capture answers.
This is it. This is what it comes down to. Making the pitch or making the ask. I’ve found that these 4 ideas help to craft the right pitch.KISS – no more than 1-2 paragraphs. No one has time to read your novel of an email. Get to the point quickly and be direct. You aren’t the only one emailing them.Make the connection – explain a recent blog you’ve enjoyed, etc but be truthful. Don’t go overboard because it comes across as phony.Show value – explain why they should consider it – explain the access to your audience. Make it hard to say no – it’s easy. Start by asking for a quote, or a google hangout and get the video transcribed, write it for them.. Create a google form to capture answers.
This is it. This is what it comes down to. Making the pitch or making the ask. I’ve found that these 4 ideas help to craft the right pitch.KISS – no more than 1-2 paragraphs. No one has time to read your novel of an email. Get to the point quickly and be direct. You aren’t the only one emailing them.Make the connection – explain a recent blog you’ve enjoyed, etc but be truthful. Don’t go overboard because it comes across as phony.Show value – explain why they should consider it – explain the access to your audience. Make it hard to say no – it’s easy. Start by asking for a quote, or a google hangout and get the video transcribed, write it for them.. Create a google form to capture answers.
This is it. This is what it comes down to. Making the pitch or making the ask. I’ve found that these 4 ideas help to craft the right pitch.KISS – no more than 1-2 paragraphs. No one has time to read your novel of an email. Get to the point quickly and be direct. You aren’t the only one emailing them.Make the connection – explain a recent blog you’ve enjoyed, etc but be truthful. Don’t go overboard because it comes across as phony.Show value – explain why they should consider it – explain the access to your audience. Make it hard to say no – it’s easy. Start by asking for a quote, or a google hangout and get the video transcribed, write it for them.. Create a google form to capture answers.
Here are some ideas of what types of content you can co-create with influencers. If you are reaching out to a broad group of influencers for a short contribution to an ebook, for example, consider using Google Forms to pull together all of the answers.
Some of you may know CC Chapman, coauthor of Content Rules! Founder of Digital Dads. Check out this pitch.
Some of you may know CC Chapman, coauthor of Content Rules! Founder of Digital Dads. Check out this pitch.
Here’s a sample.You won’t always hear back and that’s okay. Don’t take rejection personally.
Now, lets shift gears and focus on how to incorporate IM into your CM creation efforts.
Now, that we’ve covered the framework, let’s take a bit of time to cover what to do to take things to the next level. I think it is really smart to use some type of automation tool to track your progress and stay in contact on a more frequent level. If you are using a MAP, you can set a regular contact interval/nurture stream to touch your lower-tiered influencers with regular content. But try to keep it personal. Don’t use mail merge and ensure you are writing really crafty subject lines to help capture attention. When you have a new piece of content, share it. When the content they helped create is live, share it. Use the tool to help stay in touch. There isn’t a magic formula for staying in contact, but I strive for 2-3 month once the relationship is built. Remember that you don’t always have to talk shop. Your influencers are people, They have families, interests, etc outside of your domain.
Another important lesson I learned is that influence happens offline too! If you have the opportunity, meet with your influencers in person. If you are going to an event where they will be there, try to set up a meeting for coffee, lunch, etc. When you do complete a piece of content with an influencer, remember to send it to them with a nice note. Take it a step further an include ideas for how to share it. Don’t get discouraged. Some times you won’t hear back. Some times you’ll hear a flat out NO. Don’t let this get in the way. Keep people in mind for other projects down the road.