The document discusses how to monetize Wi-Fi services by creating value through additional services built on top of basic connectivity. It presents a "Wi-Fi Value Creation Pyramid" with basic connectivity and offload at the bottom and value-added services like location-based services, analytics and advertising higher up to generate new revenue streams. It addresses challenges around the fragmentation of Wi-Fi networks and proposes a cloud-based platform to normalize services across networks and provide tools to venues and service providers to better monetize their Wi-Fi assets.
Wi-Fi public hotspots are increasingly a factor in a visitor’s choice of a venue. Holidays are booked on the quality of a Wi-Fi connection, cafés are rated on their Wi-Fi, restaurants and pubs provide an excellent Wi-Fi environment as part of the eating and drinking experience. Even football stadia are providing Wi-Fi for upwards of 40,000 fans. The hospitality and leisure industry needs quality Wi-Fi.
Wi-Fi quality is a combination of hardware and software: the hardware is a combination of the telecoms line into the building, the router and the wireless access points (WAP). The software is crucial to offering a venue’s visitors a mundane, generic experience or, alternatively, a quality interface — a one-click login via social media and instant access.
With PurpleWiFi software, the venue owner manager benefits in a number of ways: Wi-Fi Analytics — learning about your visitors; Wi-Fi Marketing — communicating with your visitors and fans; Social Wi-Fi — interacting and engaging with visitors; Wi-Fi Security and Legal — staying legally compliant; family-friendly content filtering; multilingual.
Installation of PurpleWiFi is the start of an exciting journey towards a competitive advantage: a better visitor profile, accelerated social media interaction, greater turnover.
Digital Supremo offers the post-sales support that ensures you make the best use of your new system.
Wi-Fi public hotspots are increasingly a factor in a visitor’s choice of a venue. Holidays are booked on the quality of a Wi-Fi connection, cafés are rated on their Wi-Fi, restaurants and pubs provide an excellent Wi-Fi environment as part of the eating and drinking experience. Even football stadia are providing Wi-Fi for upwards of 40,000 fans. The hospitality and leisure industry needs quality Wi-Fi.
Wi-Fi quality is a combination of hardware and software: the hardware is a combination of the telecoms line into the building, the router and the wireless access points (WAP). The software is crucial to offering a venue’s visitors a mundane, generic experience or, alternatively, a quality interface — a one-click login via social media and instant access.
With PurpleWiFi software, the venue owner manager benefits in a number of ways: Wi-Fi Analytics — learning about your visitors; Wi-Fi Marketing — communicating with your visitors and fans; Social Wi-Fi — interacting and engaging with visitors; Wi-Fi Security and Legal — staying legally compliant; family-friendly content filtering; multilingual.
Installation of PurpleWiFi is the start of an exciting journey towards a competitive advantage: a better visitor profile, accelerated social media interaction, greater turnover.
Digital Supremo offers the post-sales support that ensures you make the best use of your new system.
We all know that data powers today’s analytics, driving industry workflows across everything from identity resolution to site selection. Now more than ever, it’s important to have the ability to make fast, and confident decisions based on data you can trust.
Precisely’s best-in-class data portfolio provides the variety of datasets needed to conduct complex analytics across industries with accuracy, consistency, and context. Built for versatility, these datasets can be used in conjunction with Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on demand webinar designed to teach you how enhancing data with context can help surface hidden connections and create meaningful relationships that make your data more valuable.
Learn how to:
• Evaluate the competitive landscape
• Optimize retail channels
• Perform spatial analytics on enriched data
Building a Real, Money-Making Business Application Using Microsoft Virtual Earthgoodfriday
Come hear how companies are enhancing their customer experience on the Web using the Microsoft Virtual Earth Map Control. Hear how everyone from startups to Fortune 500s are taking advantage of the feature-rich, enterprise-ready programming interface Virtual Earth provides. The Virtual Earth team and key partners share state-of-the-art examples and business scenarios that go beyond curiosity and drive real business.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
DIY Paid Search (PPC), a copy of the presentation delivered by Firas Wahida, bigmouthmedia from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
A few key trends have changed the face of guest Wi-Fi. The rise of “BYOD” has made free and reliable Wi-Fi a must-have. An estimated 60% of guests prefer mobile services, while at the same time they expect even more personalization. Simply put, guests are demanding more for less. In this tutorial you'll discover:
- The "Wi-Fi Paradox" is and how it's challenging hoteliers
- How Wi-Fi is critical to guest loyalty (hint: it's no longer just an IT function)
- Why many perceptions about hotel Wi-Fi are actually myths
- How central authentication can change the Wi-Fi game.
Deployment of Beacon Technology in Aviation by LeantegraLeantegra
Check out the Leantegra presentation to learn how beacons, and powered by them RTLS and Proximity Marketing solutions can make every passenger's stay at an airport a positive start of a great adventure!
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
AirPatrol Corporation is a developer of mobile device identification and locationing systems. Its flagship product, ZoneDefense, is a security platform for wireless and cellular networks that can detect, monitor and manage the behavior of smartphones, tablets, laptops and other mobile devices based on their location. AirPatrol customers include numerous government and military agencies and large enterprises around the globe. For more information on AirPatrol Corporation and its products call 410-290-3446, email: ledwards@airpatrolcorp.com or visit http://www.airpatrolcorp.com.
We all know that data powers today’s analytics, driving industry workflows across everything from identity resolution to site selection. Now more than ever, it’s important to have the ability to make fast, and confident decisions based on data you can trust.
Precisely’s best-in-class data portfolio provides the variety of datasets needed to conduct complex analytics across industries with accuracy, consistency, and context. Built for versatility, these datasets can be used in conjunction with Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on demand webinar designed to teach you how enhancing data with context can help surface hidden connections and create meaningful relationships that make your data more valuable.
Learn how to:
• Evaluate the competitive landscape
• Optimize retail channels
• Perform spatial analytics on enriched data
Building a Real, Money-Making Business Application Using Microsoft Virtual Earthgoodfriday
Come hear how companies are enhancing their customer experience on the Web using the Microsoft Virtual Earth Map Control. Hear how everyone from startups to Fortune 500s are taking advantage of the feature-rich, enterprise-ready programming interface Virtual Earth provides. The Virtual Earth team and key partners share state-of-the-art examples and business scenarios that go beyond curiosity and drive real business.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
DIY Paid Search (PPC), a copy of the presentation delivered by Firas Wahida, bigmouthmedia from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
A few key trends have changed the face of guest Wi-Fi. The rise of “BYOD” has made free and reliable Wi-Fi a must-have. An estimated 60% of guests prefer mobile services, while at the same time they expect even more personalization. Simply put, guests are demanding more for less. In this tutorial you'll discover:
- The "Wi-Fi Paradox" is and how it's challenging hoteliers
- How Wi-Fi is critical to guest loyalty (hint: it's no longer just an IT function)
- Why many perceptions about hotel Wi-Fi are actually myths
- How central authentication can change the Wi-Fi game.
Deployment of Beacon Technology in Aviation by LeantegraLeantegra
Check out the Leantegra presentation to learn how beacons, and powered by them RTLS and Proximity Marketing solutions can make every passenger's stay at an airport a positive start of a great adventure!
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
AirPatrol Corporation is a developer of mobile device identification and locationing systems. Its flagship product, ZoneDefense, is a security platform for wireless and cellular networks that can detect, monitor and manage the behavior of smartphones, tablets, laptops and other mobile devices based on their location. AirPatrol customers include numerous government and military agencies and large enterprises around the globe. For more information on AirPatrol Corporation and its products call 410-290-3446, email: ledwards@airpatrolcorp.com or visit http://www.airpatrolcorp.com.
Eddystone beacons: Everything you need to knowBeaconstac
Apart from all the excitement around Eddystone, there has also been a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. This webinar talks about all such concerns and answers FAQs on Eddystone.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from within and beyond the First Round community — and received over 700 responses, volunteering their experience and opinions.
Teatro de la sensacion danza moderna infantil-jornadas de puertas abiertasMiguel Muñoz de Morales
JORNADAS DE PUERTAS ABIERTAS
Lunes 12 y 19 de Diciembre
Horario: 17:00 a 18:00 h
CURSO DE DANZA MODERNA INFANTIL
INICIACIÓN
Comienzo del Curso: Lunes 9 de Enero a las 17:00 H
Duración: hasta el 17 de junio del 2017.
Horario: Lunes y martes de 17:00 hasta las 18:00. 2 horas a la semana.
Profesor: Carlos Moreno Márquez.
Edad: 6 años a 12 años.
PRECIO DEL TALLER: 20€
Interesadas/os, para más información:
Teatro de La Sensación/Calle Monjas nº1
Tfnos: 691232739-926922776 E mail teatrodelasensacio@yahoo.es
Persona de contacto: Miguel Muñoz de Morales.
Organiza: Teatro de la Sensación.
Escuela de Artes Escénicas de Castilla La Mancha
Proyecto de Formación de Teatro de La Sensación de Ciudad Real.
Coordinador general: Miguel Muñoz de Morales
The Connected Consumer – Real-time Customer 360Capgemini
With Business Data Lake technologies based on EMC’s Big Data portfolio it becomes possible to move away from channel specific analytics towards a 360 customer view.
This presentation will show how technologies like Spark, Hadoop, and Kafka help companies gain a real-time view of everything their customers do and make changes to customer touch points whether mobile, web, in-store, direct marketing or existing transactional systems.
Presented by Steve Jones, Vice President, Insights & Data, Capgemini at EMC World 2016
http://www.capgemini.com/emc
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
Leveraging mobility - turning enterprise wireless into a business enablerLogicalis Australia
Mobility is no longer about the provisioning of remote access or BYOD. Mobility is about enabling organisations to communicate with customers in different ways, create new revenue streams, reduce infrastructure costs and obtain a competitive advantage in the market, without compromising on security or manageability.
3. Wi-Fi Value Creation Pyramid
• LBS, Proximity
• Analytics
• Advertising
Value-added
services
New Revenue
Users, Business
and Other Service Providers
Baseline
Investment with Compelling ROI
• Connectivity and Premium Services
• Managed Hotspot
• Wi-Fi Roaming
• Broadband and Mobile Retention
• Mobile Data Offload
4. Wi-Fi Value Creation Pyramid
• LBS, Proximity
• Analytics
• Advertising
Value-added
services
New Revenue
Users, Business
and Other Service Providers
Baseline
Investment with Compelling ROI
• Connectivity and Premium Services
• Managed Hotspot
• Wi-Fi Roaming
• Broadband and Mobile Retention
• Mobile Data Offload
33. Mobile location-targeted campaigns
outperformed
non-location targeted campaigns
CTR (click-through-rate)
X2
Source: Verve Mobile, Q1 2013 - (State of the Market Location Powered Mobile
Advertising Report )
CPM (cost-per-thousand)
X 10
Source: Cisco2013, Monetize SP Wi-Fi to Gain Business Advantages
34. Mobile location-targeted campaigns
outperformed
non-location targeted campaigns
CTR (click-through-rate)
X2
Source: Verve Mobile, Q1 2013 - (State of the Market Location Powered Mobile
Advertising Report )
CPM (cost-per-thousand)
X 10
Source: Cisco2013, Monetize SP Wi-Fi to Gain Business Advantages
69. Granular
multi-level control
• Locked options
(imposed by the
Tenant account)
• Unlocked options
(customizable by each
WiFi area)
Lock/unlock
• Applied to all main
configurations
70. Social login &
Brand awareness
• Facebook, Twitter,
LinkedIn, Google+, VK
• Like/Post
• Identify validation
options
• User data collection
• Policy Control
71. Splash Portal
• Unlimited Portals per
Tenant account
• Multiple layouts /
models
• Advanced
customizations (CSS)
• Custom URL alias
(reachable form
Internet)
72. Splash Portal CMS
• Simplified or
complete control
interface
• Granular multi-level
content management
• Media content &
active content (social
feeds)