We all know that data powers today’s analytics, driving industry workflows across everything from identity resolution to site selection. Now more than ever, it’s important to have the ability to make fast, and confident decisions based on data you can trust. Precisely’s best-in-class data portfolio provides the variety of datasets needed to conduct complex analytics across industries with accuracy, consistency, and context. Built for versatility, these datasets can be used in conjunction with Precisely software environments to enrich existing location and consumer data for deeper business insights. View this on demand webinar designed to teach you how enhancing data with context can help surface hidden connections and create meaningful relationships that make your data more valuable. Learn how to: • Evaluate the competitive landscape • Optimize retail channels • Perform spatial analytics on enriched data

1. Data Enrichment in
MapInfo Pro
Daniel Edwards
Peter Horsbøll Møller

2. Housekeeping
Webinar Audio
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Questions Welcome
• Submit your questions at any time during the presentation using
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Recording and slides
• This webinar is being recorded. You will receive an email following
the webinar with a link to the recording and slides

3. Your Data + Precisely Data + Precisely Software
Streets
Demographics
Consumer
Income
Purchasing
BoundariesRisk
Drive Times
Points of
Interest
Property
Attributes
Address

4. MapInfo Pro + Precisely Data: A track record of success,
solving real-world challenges in a complex, digital economy
Insurance
Risk analysis
Customer insight
Fraud analytics
Pricing
Financial Services
Financial crimes and compliance
Customer insight
Branch location analytics
Fraud analytics
Telecommunications
Network and coverage planning
Customer insight
Location-based marketing & advertising
Asset management
eCommerce
Customer insight
Checkout analytics
Logistics and delivery
Location-based marketing &
advertising
Retail
Customer insight
Retail location analysis
Location-based
marketing & advertising
Home search
Appraisal analysis
Valuation modeling
Real Estate
Economic development
Site selection
Market analysis
Lifestyle modeling
Ad Tech
Geotargeting
Audience profile creation
Mobile marketing & advertising
Geofence campaigns
Drivetime analysis
Government/Public Sector
Service optimization and delivery
Planning
Compliance and safety
Emergency response and management
MapInfo
Pro

5. In-depth view of consumers
$£€
Household
Number of people, marital status
Ages, genders, ethnicities
Health
Education
Home
Housing type and tenure
Location
Mortgage and insurance
Neighborhood
Natural hazards
Telco coverage
Corporate
Customer
Sales and costs
Contacts
Preferences
Pre-defined segmentation
Geodemographic based
Affluence
Lifestyle
Socioeconomic
Economics
Income, disposable income
Purchasing power
Spend by category
Employment, unemployment

6. In-depth view of businesses
$£€
Business opportunity
Population demographics
Local summary
Consumer segmentation
Local economics
Location
Geocoded
Location name
Accessibility
Neighborhood
Natural hazards
Telco coverage
Corporate
Ownership
Brands
Legal entity
Trading names
Business demographics
Employment count
Years in business
Business type
Business financials
Economics
Income, disposable income
Purchasing power
Spend by category
Employment, unemployment

7. Evaluate your Competitive landscape
World Points of Interest
Retail Destinations
Who are my competitors?
World Points of Interest
StreetPro Display/Classic
Address Fabric
Retail Pitchpoints
Where are my competitors
located?
Demographics
Consumer Data Insights
Context Commuter Score
Cameo
Points of Interest
Address Fabric
What do my local customers
look like?
MapInfo Routefinder Network
Premium
Purchasing Power
Consumer Spend potential
World Boundaries
Cameo
How should I plan my sales
territories?

8. Access sample
data instantly
Access
See the data
on a map
Visualize
Explore our
datasets
Search
Request additional
support
Support
Access product
content
Content
Download data,
SDKs, and product
detail
Updates
Flexible data access and delivery
The Precisely Data Experience is a straightforward place to become familiar with
our data. With free and instant access to sample data sets and a data guide that explains
each product, users can interact with the data most relevant for their use quickly and easily.

9. Precisely Data Experience
Map Explorer Sample Datasets
My Products

10. Demo

11. Loading World Points of Interest data into MapInfo Pro

12. MapInfo Pro MapInfo
Pro v2019
MapInfo
Pro v2019.1
• Releases in 2019 & 2020
• v2019, November 2019
• v2019.1, March 2020
• v2019.2, May 2020
• v2019.3, October 2020
• SQL Improvements
• Layout Improvements
• Heat Map Tool
• MapInfo Marketplace
• Additional SQL Improvements
• Improved support for Python
• Improved Heat Map Tool
MapInfo
Pro v2019.2
MapInfo
Pro v2019.3
• Bug fixes
• Patch installation
• LiDAR tools: Surface & Tree Canopy
• Parameterised Queries
• Improved support for Python
• Precisely Branding

13. Questions

14. Thank You