The survey found that while cloud adoption is widespread, most companies lack capabilities to manage cloud spending. Billing reports and network monitoring are primarily used to track cloud usage, but respondents saw value in consolidated reporting. Two-thirds reported less than 25% of IT workloads in the cloud, showing growth potential. The document promotes Cloud Cruiser as providing cost transparency and accountability to better manage cloud finances.

1. Summary Results • January 2015
Cost Management Strategies for Cloud Services

2. Summary Results • January 2015
Program Overview
 Between December 2014 and January 2015, Gatepoint Research invited
selected IT, Finance and Operations executives to participate in a survey
themed Cost Management Strategies for Cloud Services.
 Candidates were invited via email and 100 executives participated.
 Management levels represented were predominantly senior decision
makers: 9% held the title CxO, 21% were VPs, 39% were Directors, and
31% were Managers.
 Survey participants represented firms from a wide range of industries
including business & financial services, manufacturing, healthcare,
telecom services, media, and utilities.
 Responders worked for large firms: 83% were in the Fortune 1000
and all firms had revenues greater than $500 million.
 100% of responders participated voluntarily; none were engaged using
telemarketing.

3. Summary Results • January 2015
Observations and Conclusions
 Survey responders see IT as a tool to deliver more service at lower costs (61%)
and a means to enable self-service (60%).
 Cloud in all forms is widely used, mostly in a hybrid, public/private, hosted/on-
premise format. A mere 6% of survey participants use on-premise-only for their
IT environment and 97% have adopted or plan to adopt cloud at some level for
their IT.
 Although cloud is widely used among responders, there is still lots of room for
growth: 69% report that less than a quarter of their IT workload is on cloud
today.
 Currently, tracking cloud use is inconsistent: billing reports (42%) and network
monitoring reports (35%) are the primary methods of tracking consumption of all
cloud resources
 The desire to improve cloud consumption/usage tracking is strong:
- 70% say it’s desirable or highly desirable
- 71% would use their ability to track all cloud consumption to improve their
IT forecasting.
- Top priority for tracking cloud consumption is at the business unit level
(73%).

4. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
What IT strategies are you currently pursuing?
Survey responders see IT as a tool to deliver more service at
lower costs (61%) and a means to enable self-service (60%).
61%
60%
50%
50%
39%
24%
3%
0% 10% 20% 30% 40% 50% 60% 70%
Deliver more service at lower cost
Move to service delivery model – Enable self-service
Reduce data center footprint
Improve alignment of IT spend to business goals
Move workloads off premise
Shift from CAPEX to OPEX where possible
Other

5. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
What IT environments are in use at your company today?
Cloud in all forms is widely used, mostly in hybrid, public/private, hosted/on-premise
format. A mere 6% use on premise only for their IT environment.
49%
10%
52%
5%
45%
2%
54%
6%
2%
0% 10% 20% 30% 40% 50% 60%
Private cloud hosted plus others
Private cloud hosted only
Private cloud on-premise plus others
Private cloud on-premise only
Public cloud plus others
Public cloud only
On premise plus cloud
On premise only
Other

6. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How would you characterize your cloud adoption position?
97% have adopted or are adopting cloud for their IT.
15%
44%
27%
10%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Advanced Intermediate Novice Evaluating No adoption intent

7. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How much of your IT services workload is private
or public cloud today (vs. on-premise)?
Although cloud is widely used among responders, there is still lots of room for growth:
69% report that less than a quarter of their IT workload is on cloud today.
69%
18%
6%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
0 to 25%
26 to 50%
51 to 75%
76% or more

8. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How do you currently track usage/consumption of all cloud resources?
Billing reports (42%) and network monitoring reports (35%) are the primary
methods of tracking consumption of all cloud resources.
42%
35%
34%
21%
14%
8%
4%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Cloud service provider billing reports
Rely on network monitoring reports
Pull data as needed from
disparate services/systems
Manually compile monthly
or annual estimates of usage
No way to track
Don't use cloud
Other

9. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How desirable would it be to track all cloud
consumption/usage across the enterprise?
70% say the ability to track all cloud consumption and
usage is desirable or highly desirable.
Extremely
desirable
39%
Very desirable
24%
Desirable
17%
Minimally
desirable
10%
Not desirable
5% N/A
5%

10. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
If you could track all cloud consumption/usage across the
enterprise, how would you use that information?
71% would use their ability to track all cloud consumption
to improve their IT forecasting.
71%
55%
52%
52%
51%
48%
29%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Improve IT forecasting
Better match allocation vs. utilization
Implement charge-back/show-back
Better plan future cloud projects
Expand on-demand/self-service access to cloud
Educate business leaders on cost/benefit issues
Convince senior management to accelerate
cloud migration
None of the above

11. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
At what levels would you like to be able to track cloud consumption/usage?
Top priority for tracking cloud consumption is at the business unit level (73%).
73%
57%
56%
33%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Business unit
Department
Project
End user

12. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Industry Sectors
Survey responders represent a wide range of industries.
Financial
Services
41%
Manufacturing
18%
Telecom
Services
11%
Business
Services
10%
Media
9%
Healthcare
7%
Utilities
4%

13. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Revenue
Responders work for large companies – 85% are in the Fortune 1000.
$500 million - 1.5 billion,
15%
$1.5 - 5 billion, 21%
$5 - 10 billion, 18%
$10 - 20 billion
18%
$20 - 50 billion,
19%
$50 - 100 billion, 7%

14. Summary Results • January 2015
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Job Level
Survey participants are senior IT, finance, and
operations executives in decision making positions.
Manager, 31%
Director, 39%
VP, 21%
CxO, 9%

15. Summary Results • January 2015
Even though enterprises are moving to the cloud in order to reduce their IT costs, most lack
the capabilities to manage their spending in this new cloud economy. Existing financial systems
are designed to track fixed capital expenditures, not usage-based, multi-platform operating
expenses.
Cloud Cruiser’s enterprise chargeback and user-friendly financial analytics deliver IT cost
transparency and accountability at all levels of your business so that you can easily see where
your IT dollars are being spent. With granular visibility into your company’s public cloud, private
cloud, and traditional IT usage, you’ll gain valuable financial intelligence to steer your company
toward a more cost-effective cloud migration.
Watch our video, Balance Demand with Supply and Deliver the Right IT Services in the Most
Cost-effective Way
Get to Know Cloud Cruiser: http://www.cloudcruiser.com/product/