This document discusses how cloud computing can help companies address IT problems related to infrastructure costs and scalability. It provides examples of how RightScale has helped companies like Starcut, Sonoa Systems, and Animoto leverage cloud infrastructure to scale rapidly and reduce costs. The document advocates that cloud computing allows for an "agile deployment" approach and "disposable computers" that can deploy applications faster and cheaper than competitors. Specific cost savings examples are provided showing how RightScale helped one company reduce an in-house computing project cost from thousands of dollars to just $6.40 and reduce the time from 12 weeks to just 20 minutes.

1. Stories from the Trenches
Josh Fraser, VP Business Development
Cloud Computing. Delivered.
© 2009 RightScale, Inc. 1

2. Users - Servers – Scalability
© 2009 RightScale, Inc. 2

3. Cloud drivers
Scalability
On-demand resources
Cost savings
Reliability
other
© 2009 RightScale, Inc. 3

4. Classic IT problem
Infrastructure
Cost $
Large You just lost
Capital customers
Expenditure
Predicted
Demand
Traditional
Hardware
Actual
Demand
time
© 2009 RightScale, Inc. 4

5. Solution: managed cloud
Infrastructure
Cost $
On Demand
Provisioning
Predicted
Demand
Actual
Demand
Automated
Scaling
time
© 2009 RightScale, Inc. 5

6. © 2009 RightScale, Inc. 6

7. Starcut (Stocks from CNBC)
 Global reach for services is needed (Europe, USA, Asia)
 Big name clients demand carrier-grade reliability
 Demand may be known but has significant variability
© 2009 RightScale, Inc. 7

8. Starcut (Olympics)
 Technical flexibility
 Repeatable, ”clean-room” design promotes
stability and process
 Great sandbox for testing and benchmarking
© 2009 RightScale, Inc. 8

9. Sonoa Systems
 Business analytics for APIs and policy enforcement for SOA solutions
 Need: accelerated time-to-market & enterprise-level QOS
© 2009 RightScale, Inc. 9

10. © 2009 RightScale, Inc. 10

11. Animoto on Facebook
in 3.5 days
40 to 3500 servers
© 2009 RightScale, Inc. 11

12. Cloud Economics
"Unfortunately, cloud has become a
technical sell rather than a business and
operational discussion, which is where
the value really lies,"
- Rob Steggles, European marketing director at NTT Europe Online
© 2009 RightScale, Inc. 12

13. Cloud Economics:
Infrastructure and associated costs
• Cost of a basic server = 10¢ per hour
• Cost of 1 server for 1 day = $2.40
• Cost of a simple 8 server deployment for
a day of QA testing = $19.20
© 2009 RightScale, Inc. 13

14. Cloud Economics:
Business Process -‘agile deployment’
• Disposable computers … always roll forward
• Impact: design for failure ... Automate
• Deploy faster, better, and cheaper than your
competitors
num servers
START when it matters
HERE!
single server
performance
© 2009 RightScale, Inc. 14

15. Business Process
• Bioinformatics sequence information
• 64-machine cluster
In-house Grid AWS + RightScale
• Cost = $$$$ • Cost = $6.40
• Time = 12 weeks • Time = 20 minutes
© 2009 RightScale, Inc. 15

16. What are you waiting for?
Cloud Computing. Delivered.
cloud@rightscale.com
© 2009 RightScale, Inc. 16