Introducing A Straightforward Guide To Product Development Plans Powerpoint Presentation Slides. Showcase the ways to increase product value like low operation cost, low product pricing, and increase offerings. Discuss the key dimensions of the product that you can improve upon. This includes perceived quality, performance, reliability, durability, conformance, etc. Our product development plan PPT slides will help your team to identify the ways to acquire a competitive advantage. Highlight the steps to create the perfect product strategy. These product development process PowerPoint visuals contain product performance analysis, competitor analysis, that helps to analyze where your product stands against competitors. Showcase with the help of the market adoption curve, how your product is adopted by the five categories of buyers. Present market insights, by discussing the PESTLE analysis that will let you know how the product will be impacted by the market forces. Determine your customer needs and their buying behavior with the help of product marketing PowerPoint infographics. Explore new product ideas by performing customer needs analysis, competitive scenario, and market needs with the help of content-ready product development plan PPT layouts. https://bit.ly/3ccJjfP

1. A Straightforward
Guide to Product
Development Plans
Your Company Name

2. Greater the Product Value, Greater the
Market Share
01
Go Beyond Features to Create Experiences
02
Go Up the Ladder to Offer Emotional
Benefits to Create Experience
03
3 Ways to Increase Product Value
05
04
Example of Functional vs. Emotional
Benefits
06
8 Key Dimensions of Product You Can
Improve Upon
07 Ways to Acquire Competitive Advantage
Product Development Plans
• Manufacturing Roadmap
• Operations Roadmap
• Marketing Launch Plan
• Product Planning Cycle
• New Product Development Funnel
• Marketing Communication Plan
• Digital Marketing Plan
09
4 Steps to Create the Perfect Product Strategy
Step 3- Prioritizing Ideas
• Scoring Product Ideas
• Product Ideas- Prioritization Matrix
Step 4- Product Roadmap
• Product Development Roadmap Timeline
Step 2- Explore New Product Ideas
• Explore All Product Use Cases
• 4Ps of Innovation
• New Product Strategy
Step 1- Gathering Product Insights
• Product Performance Analysis
• Competitor Analysis
• Market Adoption Curve
• Market Insights- PESTLE Analysis
• Porter’s Five Forces Analysis
• Target Market Profile
08
Table of Contents
2

3. Greater the Product Value, Greater the Market Share
3
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What are the
Customer Needs?
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What are the
Product Benefits?
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How are you Better
than Competitors?
Customer Benefits – Product Cost = Value

4. Go Beyond Features to Create Experiences
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Experiences
Product
Lovable
Useable
Functional
Create Experiences, Not Products
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4

5. Go Up the Ladder to Offer Emotional Benefits to Create Experience
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Ladder up to
Emotional
BENEFITS
Emotional Benefits
• How the consumer ultimately feels about the benefits and reward
Consumer Benefits
• The reward the consumer gets from product benefit
Product Benefits
• What the product’s attributes deliver directly to the consumer
Product Attributes
• Functional/physical/tangible characteristics of the product
5

6. Example of Functional vs. Emotional Benefits
6
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01.
Works Better
Saves you money
Simplifies your life
Helps your family
Makes you smarter
Sensory Appeal
Stay Connected
Experience
Helps you be healthier
Functional Benefits
Feel Optimistic
Get Noticed
Feel Free
Feel Liked
Feel Myself
Feel Comfortable
Stay in Control
Curious for Knowledge
Text Here
Emotional Benefits
02.

7. 3 Ways to Increase Product Value
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Lower Operation Costs
• Increased Profit Margin
for your company
• Lower Product Pricing
to attract more
customers
• text here
• text here
Lower Product Pricing
• Pricing advantage over
competitors
• Cost saving to
customers
• text here
• text here
Increased Offerings
• Better customer value
• New features introduced
• More benefits to
customer
• text here
• text here
7

8. 8 Key Dimensions of Product You Can Improve Upon
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Performance
How well the product performs in comparison to how it was
designed to perform
Reliability
Likelihood that the product will perform
throughout its expected life
Durability
The actual life expectancy of the product
Conformance
Does the product meet its specifications as
designed
Features
What different functions or task can the product
perform
Aesthetics
The style, materials & visual appeal od a
product
Serviceability
What the ease of fixing or repairing
the product if it fails
Perceived Quality
Based on customer’s experience before, during & after they
purchase a product
8
Quality
01
02
03
04
06
07
08
05

9. Actual Product
Performance
01
Perception
of Product
02
Low
Cost Operations
03
Legal
Advantages
04
Alliances &
Relationships
05
Superior
Skills
06
Flexibility
07
Attitude
08
Examples
Robust,
economic,
Easy to use
Brand image,
Product
positioning
Location,
Buying
power
Patents,
contracts
& copyright
Networking,
procurement &
Joint ventures
Database
management,
design skills
Developing
customized
solutions
Aggressive
selling, tough
negotiation
Ways to Acquire Competitive Advantage
9
Source of Competitive Advantage
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10. Ways to Acquire Competitive Advantage
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FIXED COST, CUSTOMER VALUE, & COMPETITIVE ADVANTAGE ARE MOVING DOWNSTREAM
01
What else can we make & sell?
Sourcing
Contract with lowest-cost suppliers
Production
Reduce costs/maximize scale & throughput
Logistics
Optimize supply-chain & distribution
efficiency
Innovation
Build better products
UPSTREAM ACTIVITIES
02
What else can we do for our
customers?
Shaping Customer Perception
Define competitive set, Change
purchase criteria, Build trust
Innovation
Tailor offering to consumption circumstances,
Reduce customer costs & risk,
Building Accumulative Advantages
Harness network effects,
Accrue & deploy,
Customer data
DOWNSTREAM ACTIVITIES
10

11. 4 Steps to Create the Perfect Product Strategy
• Product analysis
• Competitor analysis
• Customer analysis
Gathering
Product Insights
01
• New features in product
• New use cases
• New products
Explore New
Product Ideas
02
• Prioritization matrix
• Add text here
• Add text here
Prioritizing
Ideas
03
• Product
roadmap/timeline
• Add text here
• Add text here
Product
Roadmap
04
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11

12. 12
The first step to creating product strategy is to perform
market research including product performance, target
customer and competitor analysis.
Gathering Product Insights

13. Product Performance Analysis
Product
Revenue
Unique
Purchase
Quality
Average
Price
Average
QTY
Product
Refund
Amount
Cart to
detailed rate
Buy to
detail rate
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
XX XX XX XX XX XX XX XX
XX XX XX XX XX XX XX XX
XX XX XX XX XX XX XX XX
XX XX XX XX XX XX XX XX
XX XX XX XX XX XX XX XX
Product
Brand
Brand A
Brand B
Brand D
Brand C
Brand E
Sales Performance Shopping Behavior
13

14. Competitor Analysis
Value Proposition
Dimensions
Customer Importance
(Rank Order)
Core Features Rating Core Features Rating Core Features Rating
5 XXX 3 XXX 5 XXX 5
4 XXX 5 XXX 3 XXX 2
5 XXX 5 XXX 4 XXX 4
4 XXX 3 XXX 2 XXX 1
5 XXX 2 XXX 4 XXX 4
28 XXX 18 XXX 18 XXX 16
Product
Quality
Packaging
Ease of Use
Price
Effectiveness
Totals
How does the product stand against other competitors?
Company Competitor 1 Competitor 2
14

15. Market Adoption Curve
Time of Adoption
Percentage
of
Adopters
Early Late
High
Low
Innovators
Early Adaptors
Early Majority
Laggards
Late Majority
How is the product adopted by the 5 categories of buyers?
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15

16. Market Insights- PESTLE Analysis
L
P E S T E
• Stability of
government
• Potential changes to
legislation
• Global influences
Political Economic
• Economic growth
• Employment rates
• Inflation rates
• Monetary policy
• Consumer
confidence
Sociological
• Income distribution
• Demographic
influences
• Lifestyle factors
Technological
• International
influences
• Changes in
information
technology
• Take-up rates
Legal
• Tax policies
• Employment laws
• Industry regulations
• Health & safety
regulations
Environmental
• Regulations &
restrictions
• Customer attitudes
Have there been any changes in the political, economic and legal environment that could impact the product?
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16

17. Porter’s Five Forces Analysis
How will the product be impacted by the market forces?
› Number of suppliers
›
› Size of suppliers
› Uniqueness of each
supplier’s product or
service
› Focal company’s ability
to substitute
› Switching Costs
Bargaining Power of
Suppliers
› Number of competitors
›
› Diversity of competitors
› Industry concentration
› Industry growth
› Quality differences
› Brand loyalty
› Barriers to exit
›
› Switching costs
Rivalry Among Existing
Competitors
› Number of customers
› Size of each customer
order
› Differences between
competitors
› Price sensitivity
› Buyers ability to
substitute
› Buyers information
availability
› Switching costs
Bargaining Power of
Buyers
Threat of New
Entrants
› Barriers to entry
› Economies of scale
› Brand loyalty
›
› Capital requirements
› Cumulative experience
› Government policies
› Access to distribution
channels
› Switching costs
Threat of Substitute
Products & Services
› Number of substitute
products available
› Buyer propensity to
substitute
› Relative price
performance of
substitute
› Perceived level of
product differentiation
› Switching costs
17

18. Target Market Profile
Target Description
Target description
Urban & suburban women 18- 34 (70%) & 35-55 (30%) who wish to look beautiful & take care of their skin to look
young & fresh
Their needs Healthy, young skin, to look beautiful, mask skin flaws
Their enemy Pollution, oily skin, acne & skin fatigue
Insights that tell their story Text here Text here Text here Text here
What do they think now? Text here Text here Text here Text here
How are they buying? Text here Text here Text here Text here
We want them to think/feel/do Text here Text here Text here Text here
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18
Who are my customers? What are their needs, buying behavior?

19. 19
Focus on product innovation by performing customer
needs analysis, competitive scenario, and market
needs. Come up with new use cases of existing
product or new products to expand your product line.
Explore New Product Ideas

20. Explore All Product Use Cases
VIRTUAL
CLASSROOM
Teachers
Students
› Teach online
› Share Assignments
› Share Teaching Materials
› Conduct Tests
› Score Tests
› Share Results
› Learn online
› Submit Assignments
› Download Teaching
Materials
› Take Tests
› See Results
Customer Use Cases Product
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20

21. 4Ps of Innovation
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Innovation
• Research into USA markets
• Open new line of stores
• in the US
• Add text here
Process
• UK market leader with a share of 28.2%
• Already in the international market
• Add text here
Position
• Expand into the USA & open new
line of supermarkets
• Introduce new products
• Add text here
Product
• Become a US supermarket
provider
• Implement small stores in different
areas of the city
• Add text here
Paradigm
21

22. New Product Strategy
22
01 02 03 04 05 06
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Price-
• Cost-
• Margin-
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
Product
Description
Product
Features
Product
Benefits
Product
Economics
Product
Budget
Launch
Date
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23. 23
Map out the opportunities on a matrix to see which product
opportunities carry the maximum value and the amount of
cost and effort to bring them to market.
Prioritizing Ideas

24. Scoring Product Ideas
Profit 8 10 2
Unique Selling Proposition 10 4 4
Customer Value 4 3 9
Product Demand 2 6 5
Total 24 23 20
Resources 6 6 8
Manufacturing 9 4 3
Distribution 5 3 4
Sales & Marketing 1 7 10
Total 21 20 25
Value
Cost
Product Idea 1 Product Idea 2 Product Idea 3
24

25. Product Ideas- Prioritization Matrix
25
Low
High
Value
High Low
Product 3
Go for It!
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Product 2
Risky but Worthy
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Product 1
Drop these
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Product 4
Refine these for
More Value
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Cost

26. 26
Lay out the milestones, responsibilities and deadlines to
build the product and roll it out in the market. A roadmap
keeps everyone on the same page and aligns all efforts
towards successful development of the product.
Product Roadmap

27. Releases
Milestones
Product
UX & UI
Dev
Meeting
Product Development Roadmap Timeline DEV Milestones
27
Quarter 1 2020 Quarter 2 2020 Quarter 3 2020 Quarter 4 2020
Deliverables
V1.0.0 V1.0.0 V1.0.0
V1.0.0
Key Dates
Beta iPhone/Tablet App Launch
App Launch 8% Market Share 5% Market Share
Integrations
Web Application
Infrastructure
QA
Design
Strategy
SQL DB Streamline Analytics Engine Upgrade System Requirements
Metrics
PM Testing
Variance Testing
Wireframe Flat UI Refine Site NAV Custom Colour Palettes
MVP Design Design Admin Back-End iPhone App (Mocks Wireframe) UX Audit
Press Launch
Blog Launch
Content Marketing Strategy Paid Media-Sponsored Content
Influencer Platform AdWords
HubSpot Confluence Hootsuite Foursquare Xero+Wav
Feature Scope
MVP Requirements Phone App (MVP) REQS

28. Product Development Roadmap DEV UX & UI
28
Product DEV UX & UI Marketing
• App Nav Regs
• Backlog Sweep
• Customer Surveys
• PM Testing
• Front- End Prototype
• Text Here
• Design Admin Back-end
• UX Audit
• Text Here
• Influencer Platform
• Blog Launch
• Text Here
• iPhone App (MVP) REQS
• Feature a Release
• Confluence
• Admin Back-end
• Cross Browser Testing
Suite
• Text Here
• Flat UI
• MVP Design
• Text Here
• Press Launch
• Remarketing Campaign
• Text Here
• MVP Requirements
• Drag and Drop Tool
• Text Here
• Metrics
• Environment Setup
• Text Here
• Customer Color Palettes
• Refine Site Nav
• Refine Site Nav
• Google Analytics
• Paid Media- Sponsored
Content
• SEO MOZ
• Hootsuite
• Text Here
• Text Here
• Testing System
• Variance Testing
• SQL DB Streamline
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
• Text Here
Scheduled
In Progress
QA/ Audit
Backlog

29. Product Roadmap Plan
29
Comms
Develop
ment
KPI
Press Launch Media Campaign Celebrity Partnership Ongoing Marketing
Mobile Web V1 Mobile Web V2 Rich Web Mobile Apps
PC Platform V1 PC Platform V2 Ongoing Release
Android V1 Android V2 Android BAU
Research
5% Market Share 15% Market Share 28% Market Share [n]% Market Share
Strength Weakness Opportunity Threats New Business Actions Strategy
Node 1 Node 1 Node 1 Node 1 Node 1 Node 1 Node 1
Node 2 Node 2 Node 2 Node 2 Node 2 Node 2 Node 2
Node 3 Node 3 Node 3 Node 3 Node 3 Node 3 Node 3
Status
2020
2019
Jan Nov
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb Dec
Oct Mar
Jan Feb
TBC
Low Risk
Med Risk
High Risk

30. 30
Product
Development Plans

31. Development Plans
31
Manufacturing Plan
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Operations Plan
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Marketing Launch Program
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audience’s attention.
Marketing Communication Plan
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audience’s attention.
Digital Marketing Plan
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audience’s attention.
Budgeting Plan
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audience’s attention.
Development
Plans
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32. Manufacturing Plan
32
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Task Month
Oct Nov Dec Jan Feb Mar Apr
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33. Operations Plan
33
Sales
Marketing
R & D
Operation
People
Financial and
Admin
C
A
T
E
G
O
R
Y
Key Initiatives Prioritization Project Lead

34. Marketing Launch Plan
34
Create Press
Release
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Use
Twitter
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Use
Advertising
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Create Email
Contests
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Update the
Website
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Garner
Endorsement
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Build
Demand
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Attend
Tradeshows
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35. Product Planning Cycle
35
Customers
Sales
Engineering
Tech Support
Market Analysis
Competition
Product
Ideas Refined
Products
Approved
Market
Requirements Refined
Development
Initiated
INPUT
Product A Proposal
Product B Proposal
Product C Proposal
Product A
Product C
Product A MRD
Product BMRD
Product A MRD
Product B MRD

36. New Product Development Funnel
36
Discovery
• Your text here
• Your text here
Exploration
• Your text here
• Your text here
Scoping
• Your text here
• Your text here
Build the Business Case
• Your text here
• Your text here
Development
• Your text here
• Your text here
Testing & Validation
• Your text here
• Your text here
Launch
• Your text here
• Your text here
3 Months
2 Months
3-6 Months
3-6 Months
3+ Months
14-
20
Months
Process
Post Launch Review

37. Marketing Communication Plan
37
Personal Selling
• Text Here
• Text Here
Public Relation
• Text Here
• Text Here
Advertising
• Text Here
• Text Here
Sales Promotion
• Text Here
• Text Here
Direct Marketing
• Text Here
• Text Here
Marketing
Communication
Plan
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38. Digital Marketing Plan
38
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
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39. A Straightforward Guide to Product Development Plans Icons Slide
39
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40. 40
Additional Slides

41. Agenda
41
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Agenda
01.
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Agenda
02.
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Agenda
03.
• Add text
• Add text
• Add text
Agenda
05.
• Add text
• Add text
• Add text
Agenda
04.

42. Company Introduction
42
Target Audience
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Values Client
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Preferred by Many
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43. Our Goal
43
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Goal 01
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Goal 04

44. Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
Organization Chart
44
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45. Comparison
45
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Facebook
Users
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Twitter
Users
60% 40%

46. Bar Chart
46
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2018
2019
2020
Product 01
Product 02
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Product 01
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Product 02

47. Pie Chart
47
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Product 01
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Product 02
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Product 03
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Product 04
18%
14%
25%
43%

48. Dashboard
48
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data. Just left click on it and select “Edit Data”.
0 100
20
10
30
40
80
90
70
60
50
70%
Low
Medium
High

49. Linear Process
49
01
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50. Circular Process
50
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51. Roadmap
51
51
Roadmap
2015
2016
2017
2018
2020
2019
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52. 2013 2015 2019
2017
2014 2016 2018 2020
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Timeline
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53. Thank You
53
Email Address
emailaddress123@gmail.com
Address
# street number, city, state
Contact Number
0123456789