A well designed strategy document that outlines the goals, operational plans, and financial predictions of a clothing brand is known as a clothing line business plan. It includes a comprehensive market study, competition analyses, and a description of the brand's USP. The development and sustainability of the clothing line are made possible by this thorough strategy, which acts as a road map for luring investors and obtaining company financing. It is a crucial tool for navigating the very competitive fashion market and ensuring that the brand stays adaptable and in line with its long-term goals. In summary, a solid business strategy is crucial for any clothing brand seeking to flourish professionally and enjoy commercial success.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Vintage Second-Hand Clothes Wholesaler Business Plan,University of Southamptonrubtumproject.com
ตัวอย่างการรับจ้างเขียนงาน business plan ให้กับนักศึกษาไทย มหาวิทยาลัยเซาแธมตัน (the University of Southampton) สาขา fashion management โดยใช้เวลาทำเพียง 5 วันเท่านั้น พร้อม comment เพิ่มเติม
Thai student business plan hire us to work in very limit time.
สนใจติดต่อได้ที่ 0831585457 email proejct@rubtumproject.com
Vervitude created this plan for an upcoming apparel brand to be pitched to an investor. This presentation was successfully able to land an investor.
http://vervitude.in
Its a business proposal assignment that has been done under the guidance of Rahul Jain, Gaurav Vashisht and Bhaskar Das in Pearl Academy, Rajouri Garden
Rentify - Your Solution to wearing expensive clothesPrayas Gupta
Rentify is a mobile application idea which is developed into a marketing plan.It is based on the idea of online apparel renting. This app idea was developed into a marketing plan under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Internship Program.
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
If you are planning to start a new thrift store, the first thing you will need is a business plan. Use our sample Maxwell - Thrift Store Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new thrift store business, spend as much time as you can reading through some examples of retail store-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell - Thrift Store Business Plan for you to get a good idea about how a perfect thrift store business plan should look like and what details you will need to include in your stunning business plan.
Vintage Second-Hand Clothes Wholesaler Business Plan,University of Southamptonrubtumproject.com
ตัวอย่างการรับจ้างเขียนงาน business plan ให้กับนักศึกษาไทย มหาวิทยาลัยเซาแธมตัน (the University of Southampton) สาขา fashion management โดยใช้เวลาทำเพียง 5 วันเท่านั้น พร้อม comment เพิ่มเติม
Thai student business plan hire us to work in very limit time.
สนใจติดต่อได้ที่ 0831585457 email proejct@rubtumproject.com
Vervitude created this plan for an upcoming apparel brand to be pitched to an investor. This presentation was successfully able to land an investor.
http://vervitude.in
Its a business proposal assignment that has been done under the guidance of Rahul Jain, Gaurav Vashisht and Bhaskar Das in Pearl Academy, Rajouri Garden
Rentify - Your Solution to wearing expensive clothesPrayas Gupta
Rentify is a mobile application idea which is developed into a marketing plan.It is based on the idea of online apparel renting. This app idea was developed into a marketing plan under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Internship Program.
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
If you are planning to start a new thrift store, the first thing you will need is a business plan. Use our sample Maxwell - Thrift Store Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new thrift store business, spend as much time as you can reading through some examples of retail store-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Maxwell - Thrift Store Business Plan for you to get a good idea about how a perfect thrift store business plan should look like and what details you will need to include in your stunning business plan.
If you are planning to start a new handicraft business, the first thing you will need is a business plan. Use our sample Moore Products - Handicraft Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new handicraft business, spend as much time as you can reading through some examples of retail store-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Moore Products - Handicraft Business Plan for you to get a good idea about how perfect a handicraft business plan should look like and what details you will need to include in your stunning business plan.
The Donut Shop Business Plan is a comprehensive guide for success, incorporating market analysis, target audience identification, marketing strategies, operational details, and financial projections. Focused on delivering high-quality and innovative donuts, the plan aims to establish a prominent presence in the competitive food industry, ensuring long-term profitability and growth.
The sandwich shop business plan outlines a comprehensive strategy for establishing and operating a successful sandwich shop. It encompasses market analysis, target demographics, competitive landscape, marketing strategies, and financial projections. The plan focuses on providing high-quality, customizable sandwiches in a convenient location, aiming to attract a diverse customer base. It emphasizes operational efficiency, exceptional customer service, and innovative menu offerings to ensure long-term profitability and sustainability.
The grocery store business plan outlines a comprehensive strategy for establishing and operating a successful retail outlet. It includes market analysis, competitive positioning, marketing strategies, financial projections, and operational details. The plan aims to provide quality products, excellent customer service, and a diverse product range to meet the community's needs, ensuring sustainable growth and profitability in the competitive grocery retail industry.
The Pizza Shop Business Plan outlines a comprehensive strategy for launching and operating a successful pizza establishment. It includes market analysis, target demographics, a detailed financial plan, and operational procedures. The plan emphasizes quality ingredients, efficient delivery systems, and innovative marketing to differentiate the business. With a focus on customer satisfaction, the plan aims to establish a strong brand presence and achieve sustainable growth in the competitive pizza industry.
Liquor Store Business Plan Example | UpmetricsECorp
The Liquor Store Business Plan outlines strategies for establishing and managing a liquor retail business. It covers market analysis, financial projections, inventory management, and marketing approaches to ensure profitability and compliance with regulations.
If you are planning to start a new dropshipping business, the first thing you will need is a business plan. Use our sample Del Bird - Dropshipping Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new dropshipping business, spend as much time as you can reading through some examples of transportation-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Del Bird - Dropshipping Business Plan for you to get a good idea about how a perfect dropshipping business plan should look like and what details you will need to include in your stunning business plan.
An e-commerce business plan is the roadmap to success for online entrepreneurs. This vital document outlines a clear strategy for launching and growing an online store. It includes market research, defining a unique selling proposition (USP), identifying the target audience, and analyzing competitors. Financial projections are also a key component, helping entrepreneurs set realistic goals. The plan extends to creating a stellar online presence with SEO optimization, mobile responsiveness, and a seamless user experience. Leveraging social media and continuous monitoring and adaptation round out the strategy. In a dynamic digital landscape, an e-commerce business plan is the cornerstone for achieving sustainable growth and profitability.
Check out our sample t-shirt business plan to learn how you can write your business plan. This sample business plan includes all the required information for a perfect t-shirt business plan.
If you are planning to start a new nail salon business, the first thing you will need is a business plan. Use our sample Finger Art - Nail Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time. Now you might wonder, how can a business plan help you gain a competitive edge? How can you juggle between honing your skills and formulating a business strategy? Most importantly how to write a nail salon business plan and what to include in it?
A business plan for a digital marketing agency lays out a strategic course for a firm that specializes in online marketing services. It includes important elements including market research, audience segmentation, service offerings, rivalry analysis, financial estimates, and marketing plans. The plan acts as a road map for achieving growth and profitability by outlining objectives, strategies, and financial constraints. For the agency to succeed in the dynamic digital environment, it is crucial for securing funds, directing activities, and assuring a clear direction. A solid business plan for a digital marketing agency is essential for remaining competitive and adaptive in the rapidly changing field of internet marketing.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
The Food Bank Business Plan outlines a strategic framework for establishing and operating a nonprofit organization dedicated to alleviating hunger. It includes detailed sections on mission, target demographics, operational logistics, fundraising, and partnerships. The plan focuses on efficiently collecting, storing, and distributing food to those in need, fostering community engagement and sustainability. Ultimately, the goal is to create a robust and impactful system that addresses food insecurity in the local community.
Not just that vending machines are easy to use, they come with a variety of product niches and help you avoid the hassle of showing product after product to customers, who’ll have every option displayed right in front of them with a vending machine. And though refilling a vending machine and protecting it from theft and vandalism might seem like a boring job, a vending machine business is much more than that. From vending machines that offer products ranging from granola bars to office supplies to the ones that take orders from apps through artificial intelligence, the vending machine business has gone through a massive change over the decades. But, one more interesting fact is that there are over 5 million vending machines in the US alone, and if you want to last in such a competitive market you need a proper business plan. So, read on to find out how to write a vending machine business plan.
A franchise business plan is a strategic blueprint outlining the business model, target audience, marketing strategies, operational procedures, and financial projections. It acts as a guide for franchisors and franchisees, ensuring consistency and success across diverse locations, fostering a unified and flourishing franchise network.
Residential Assisted Living Business Plan ExampleECorp
A residential assisted living business plan outlines strategies for operating a facility providing care services to elderly residents. It typically includes market analysis, financial projections, staffing plans, and details on amenities and services offered to residents.
Moving Company Business Plan Example | UpmetricsECorp
The moving company business plan outlines strategies for offering efficient and reliable relocation services. It includes market analysis, operational procedures, marketing strategies, financial projections, and customer service approaches to ensure success in the competitive moving industry.
The dump truck business plan outlines strategies for operating a fleet of dump trucks, including market analysis, financial projections, operational procedures, and growth initiatives. It details how the company will generate revenue by providing hauling services for construction, landscaping, and other industries.
Import Export Business Plan Example | UpmetricsECorp
An import-export business plan outlines strategies for sourcing and distributing goods across international borders. It includes market analysis, logistics, regulatory compliance, financial projections, and risk management to ensure successful operations in the global trade arena.
The advertising agency business plan is like a roadmap for success. It lays out how the agency will find clients, what services it'll offer, how it'll reach potential customers, and how it plans to make money while making a mark in the industry.
The excavation business plan outlines strategies for launching and operating an excavation company. It includes market analysis, operational procedures, financial projections, and marketing strategies to establish and grow the business in the construction industry.
Taxi Company Business Plan Example | UpmetricsECorp
The Taxi business plan outlines strategies for launching and operating a taxi service, including market analysis, pricing structure, operational logistics, and marketing approaches. It aims to provide efficient transportation services while ensuring profitability and customer satisfaction.
Wedding Venue Business Plan Example | UpmetricsECorp
The wedding venue business plan example outlines strategies for establishing and managing a venue for wedding ceremonies and receptions. It includes market analysis, financial projections, marketing plans, and operational details to attract clients and ensure successful events.
The bike shop business plan outlines a comprehensive strategy for a retail store specializing in bicycles and accessories. It includes market analysis, financial projections, marketing strategies, and operational plans to attract and serve customers while maximizing profitability and growth.
The Preschool business plan outlines a comprehensive strategy for establishing and operating a preschool facility. It includes details on curriculum, staffing, marketing, finances, and regulatory compliance to ensure a successful and sustainable educational venture for young children.
Community Center Business Plan Example | UpmetricsECorp
The Community Center Business Plan outlines strategies for operating a facility that caters to diverse community needs, providing services such as recreational activities, educational programs, cultural events, and social gatherings to promote community engagement and well-being.
The hotel business plan outlines strategies for operation, marketing, finance, and management to achieve profitability and guest satisfaction. It includes market analysis, target demographics, competitive positioning, revenue projections, and operational structure to guide business success in the hospitality industry.
Event Venue Business Plan Example | UpmetricsECorp
An event venue business plan outlines the concept, target market, competitive analysis, marketing strategy, operations plan, and financial projections for a venue hosting various events like weddings, corporate functions, and parties.
Fishing Farming Business Plan Example | UpmetricsECorp
The Fishing Farming Business Plan is a roadmap for launching and sustaining a profitable aquaculture venture. It integrates market analysis, innovative production methods, financial forecasts, and environmental stewardship, ensuring both financial success and ecological responsibility in the fish farming industry.
Electric Vehicle Business Plan Example | UpmetricsECorp
The electric vehicle business plan outlines strategies for launching and sustaining an electric vehicle company. It encompasses market analysis, product development, manufacturing, sales, and sustainable growth, aiming to capitalize on the rising demand for eco-friendly transportation solutions.
Agritourism Business Plan Example | UpmetricsECorp
The Agritourism business plan outlines strategies for a farm-based tourism venture, integrating agricultural experiences with hospitality services. It includes market analysis, financial projections, operational details, and marketing approaches to attract visitors seeking rural activities, education, and relaxation.
The Facility Management Business Plan outlines strategies for efficiently managing physical spaces, encompassing maintenance, security, and operational aspects. It details goals, budgeting, and implementation methods to optimize facility performance and meet organizational objectives.
Hydroponics Business Plan Example | UpmetricsECorp
The Hydroponics business plan outlines a sustainable method of soil-less agriculture, focusing on nutrient-rich water solutions for plant growth. It encompasses a detailed strategy for cultivation, resource management, and market positioning, aiming for efficient, year-round crop production.
Bottled Water Business Plan Example | UpmetricsECorp
The Bottled Water Business Plan outlines a comprehensive strategy for establishing and operating a successful bottled water company. It encompasses market analysis, financial projections, production processes, and marketing approaches to ensure profitability and sustainability in the competitive bottled water industry.
The Beekeeping Business Plan outlines the strategic framework for establishing and managing a beekeeping enterprise. It includes details on hive management, honey production, marketing strategies, and financial projections to ensure a sustainable and profitable venture in the apiculture industry.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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1. Blozom Boutique
BUSINESS
PLAN
A classic never goes out of style
Prepared By
John Doe
(650) 359-3153
10200 Bolsa Ave, Westminster, CA, 92683
info@upmetrics.co
https://upmetrics.co
2. Table of Contents
Executive Summary 4
Company Overview 5
Products & Services 5
Management Team 5
ROBIN MATHEWS 5
JOANNA JENSEN 6
Market Analysis 6
Strategy & Implementation 6
Financial Plan 6
EBITDA and Net Income 7
Chart 7
Sources & Use of Funds 7
Company 8
Company & Industry 9
Legal Entity & Ownership 9
ROBIN MATHEWS 9
JOANNA JENSEN 9
Company History To Date 9
Facilities 10
Key Assets 10
Products And Services 11
Products 12
Description 12
List of products 12
Features & Benefits 13
Development 13
Market Analysis 14
Target Customer 15
Customer Segmentation 15
Chart 15
Market Size 15
Target Market 16
Trends 16
SWOT Analysis 16
1 / 36
3. Competitive Analysis 18
Competition 19
Competitors 19
Competitive Advantage 19
Competitive Pricing 20
Strategy & Implementation 21
Philosophy 22
Internet Strategy 22
Direct E-mail 22
Pricing Strategy 22
Marketing & Promotion Strategy 22
Public Relations 23
Advertising 23
Ongoing Customer Communications 23
Pre-Opening Events 24
Fashion Shows 24
Sales Strategy 24
Strategic Alliances 24
Goals 24
Exit Strategy 25
Operations Plan 26
Product Development 27
Operations 27
Milestones 27
Management 28
Organizational Structure 29
Leadership 29
Staff Members 29
Hiring Plan 29
Financial Plan 30
Fund Requirements 31
Use Of Funds 31
Income Statement Projections 31
Cash Flow Projections 32
Balance Sheet 33
Key Assumptions & Forecasts 34
2 / 36
4. Easy to use Business Plan Software
Get started using a business plan template is always the fastest way to write your
business plan, but as you know, you can't just fill in the blanks along with a template. You
will need a collaborative tool that guides you on every step of your planning.
Upmetrics can help. With Upmetrics, you can easily bring your team to write a
professional business plan with automated financial forecasts. You can also do:
200+ Sample business plans
Get access to hundreds of sample business plans covering almost
all industries to kick start your business plan writing. This helps
you to get an idea how the perfect business plan should look like.
View Sample Business Plans
Step-By-Step Guide
You'll receive step-by-step instruction as soon as you select any
business plan template. We made business planning easy with
prompt help and examples on every step of your business plan
writing.
See How It Works
Conduct accurate financial projections
Do not worry about not having accounting skills. With Upmetrics,
Simply enter your sales and costs figures, and we'll prepare all of
your monthly/quarterly and yearly financial projections.
See How It Works
[YEAR] Business Plan | Blozom Boutique 3 / 36
6. Company Overview
Start Writing here...
Blozom Boutique is a start-up retail establishment that will sell fashionable
clothing to women of the Baby Boom generation. We will locate Blozom
Boutique in downtown Pleasantville, Florida, which is a popular retirement and
tourist destination. While our initial goal is to open one boutique, expansion
plans include potentially franchising our retail store and/or building a well-
Products & Services
Start writing here...
The fashion and retail industry tends to be overly youth-focused. However, by
closely following generational fashion trends as well as our own customers’
purchasing preferences, we will tailor our inventory to meet the specific needs
of our clientele. We will solely focus on our styles, colors, and fits to flatter the
lady Baby Boomer/Meeting the needs of her figure will be our specialty.
Management Team
Start writing here...
Robin Mathews and Joanna Jensen are co-owners and will co-manage Blozom
Boutique.
ROBIN MATHEWS
Co-Founder & CEO
- robin@example.com
Mathews has worked ten years in the retail industry, including four years as the
manager of an antique furniture shop. She earned a BA degree in finance from
Britannica College in Tampa, Florida.
To unlock help try Upmetrics!
To unlock help try Upmetrics!
To unlock help try Upmetrics!
[YEAR] Business Plan | Blozom Boutique 5 / 36
7. JOANNA JENSEN
Co-Founder- Jensen@example.com
Jensen’s experience lies in the fashion industry. She’s worked with designers,
wholesalers, and retailers for roughly 20 years. Jensen holds a BA in fashion
merchandising from Colliers Fashion Institute in Miami, Florida.
Market Analysis
Start Writing here...
The total sales reported in the U.S. retail industry in 2007 (including food
service and automotive) exceeded $4 trillion. There are roughly 75 million Baby
Boomers, half of which are women. In Pleasantville, the current population is
just fewer than 40,000. 54 percent of the total population is women who have a
median age of 48. The median income is $48,600. We will initially seek
Strategy & Implementation
Start Writing here...
Blozom Boutique recognizes the importance of marketing. And to that end, we
plan to promote our retail business with an ambitious, targeted marketing
campaign, which will include a grand opening event, local media coverage,
print advertising, and a direct-mail campaign. Our goal is to keep our marketing
budget to no more than 5% of our gross annual sales, and we will partner with
Financial Plan
Start Writing here...
Our company will earn revenue from our customers’ purchases of our products.
Blozom Boutique’s first-year income statement illustrates a profit margin of at
least 52%, with a net income of $44,075 per month – after taxes. Finally, we
have determined our break-even point will equal no less than $15,500 in total
monthly sales. We project our annual profits to reach $380,000 by year three.
To unlock help try Upmetrics!
To unlock help try Upmetrics!
To unlock help try Upmetrics!
[YEAR] Business Plan | Blozom Boutique 6 / 36
8. EBITDA and Net Income
EBITDA Net Income
2012 2013 2014 2015 2016
0
200.00k
400.00k
600.00k
Sources & Use of Funds
Start Writing here...
Blozom Boutique requires $282,000 to launch successfully. We’ve already
raised $62,000 through personal investments and a small community grant.
We are currently seeking additional funding from outside angel investors and
business loans. Start-up funds will be used for renovations, inventory and
operating expenses such as rent, utilities, and payroll. To unlock help try Upmetrics!
[YEAR] Business Plan | Blozom Boutique 7 / 36
9. 2.
Company
Company & Industry
Legal Entity & Ownership
Company History To Date
Facilities
Key Assets
[YEAR] Business Plan | Blozom Boutique 8 / 36
10. Company & Industry
Start Writing here...
Blozom Boutique will be located in downtown Pleasantville, Florida. Our
company is a retail establishment selling fashionable women’s clothing to up-
and-coming Baby Boomer retirees. Our business operates within the retail
industry and is classified under NAICS code 448120 – women’s clothing
stores.
Legal Entity & Ownership
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Blozom Boutique is a multi-member Limited Liability Corporation formally
organized in Florida. Robin Mathews and Joanna Jensen are the company’s
principal owners. We hold equal shares of ownership in the company.
ROBIN MATHEWS
Co-Founder & CEO
Mathews has worked ten years in the retail industry, including four years as the
manager of an antique furniture shop. She earned a BA degree in finance from
Britannica College in Tampa, Florida.
JOANNA JENSEN
Co-Founder- Joana@example.com
Jensen’s experience lies in the fashion industry. She’s worked with designers,
wholesalers, and retailers for roughly 20 years. Jensen holds a BA in fashion
merchandising from Colliers Fashion Institute in Miami, Florida.
Company History To Date
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11. Start Writing here...
The Company is a new business aimed at providing women of the Baby Boom
generation stylish clothing options to buy and wear. As the company’s founders
and as Baby Boomers ourselves, we found that Florida’s current boomer-wear
market is missing the mark.
In fact, most clothing shops for the 55+ set are still selling clothes that our
Facilities
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Presently, Blozom Boutique does not have a bricks-and-mortar location.
However, we have identified an ideal spot in the downtown district of
Pleasantville. The gorgeous area includes numerous restaurants, an art
gallery, a coffee shop, a candy store, and a picturesque park in the town
square. We have signed a three-year lease for a 1,700 square foot building at
Key Assets
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Our key assets are our co-owners, Robin Mathews and Joanna Jensen, who
bring tremendous experience and relationships to this business.
Once we launch Blozom Boutique, our primary asset will be our brand, which
will convey style, quality, and a great shopping experience. In the long-term, it
is this brand that will separate Blozom Boutique from other retailers both locally
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[YEAR] Business Plan | Blozom Boutique 10 / 36
13. Products
Description
Blozom Boutique will sell a combination of widely recognized name brands as well as clothing lines
from select fashion designers. We will closely follow generational fashion trends as well as our own
customers’ purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our
“boomer” clientele. Solely focusing on the styles, colors, and fits to flatter the female Baby Boomer’s
figure will be our specialty. While apparel, such as business clothing, casual wear, jeans, and formal
wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.
We will earn profits by selling our merchandise. Our pricing structure will remain flexible, as we will
implement suggested retail pricing on common brands as well as the standard practice of key stoning
prices. Additionally, we will use a value-based pricing structure, which measures the value of our
products to our customers such as easy access, quality, customer service, and styles flattering to our
target consumer. We will implement end of season sales, holiday and overstock sales, multi-buy
savings, and promotional coupons at strategic intervals.
List of products
Tops (long sleeve and short
sleeve)
Bottoms (pants, skirts,
skorts, shorts)
Sleepwear
[YEAR] Business Plan | Blozom Boutique 12 / 36
14. Swimwear Accessories Shoes
Features & Benefits
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One key feature that separates Blozom Boutique from all other local boutiques
and chain department stores in the area is our commitment to providing women
of the Baby Boom generation stylish, quality clothing options. Because our
primary concern will be ensuring our consumers are happy with the fit and style
of their purchase, we will provide products tailored to all shapes and sizes of
Development
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As our company grows and our boutique earns a positive reputation, several
opportunities will open to us. And we are considering some options already.
Should we choose to remain a small local boutique, we will develop and grow
our company by increasing existing clothing lines and expanding our selection
to include additional products such as swimwear, lingerie, or sportswear. Within
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[YEAR] Business Plan | Blozom Boutique 13 / 36
16. Target Customer
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Blozom Boutique is a business-to-consumer retail company. Female Baby
Boomers are our clear target customers. However, we do realize that we will
likely attract some younger women with our peripheral products (handbags,
scarves, etc.). Moreover, we expect a portion of our products to catch on with
the younger generations. It’s important that we do not offer products that are
Customer Segmentation
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We will primarily target the following three customer segments:
1. Wealthy Women: The line will attract wealthy women looking to dress
fashionably.
Independent Fashion Women: These women seek fashion, but look for
Wealthy Women: 40.0 %
Wealthy Women: 40.0 %
Independent Fashion Women: 34.0 %
Independent Fashion Women: 34.0 %
Professional Women: 26.0 %
Professional Women: 26.0 %
Market Size
Pleasantville accommodates a robust retail market. While car dealerships,
grocers, and home improvement retailers account for a sizable portion of the
retail market, the main local shopping district is downtown. With tree-lined
streets and quaint shops and restaurants, the downtown retail district is the
social and shopping hub of the community. The current population of
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[YEAR] Business Plan | Blozom Boutique 15 / 36
17. Start Writing here...
Target Market
Pleasantville
Total Female Population 40,000
Median Age 31%
Target Population by age
Age 25 to 34 13.08%
Age 35 to 44 12.94%
Target Population by Income
Income $50,000 to $74,999 18.03%
Income $75,000 to $99,999 12.97%
Income $100,000 to $124,999 8.65%
Income $125,000 to $149,999 5.40%
Income $150,000 to $199,999 5.12%
Income $200,000 and Over 5.34%
Trends
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The retail fashion industry is a solid business with ever-changing styles and
ever-present consumer demand. While supercenters and megastores ruled the
past two decades, more and more consumers are looking for a change.
They’re searching for a more serene and customer-friendly shopping
experience. This is true especially for those nearing retirement age. In reality,
SWOT Analysis
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[YEAR] Business Plan | Blozom Boutique 16 / 36
18. Strengths
Experience and understanding of the
fashion industry.
Unique shopping experience with
exceptional customer service
Great downtown location.
Large and growing consumer base.
S
Weaknesses
Untested market in Pleasantville.
While market is large, it is a niche
market (Baby Boomers).
W
Opportunities
Outstanding shopping experience will
lead to repeat business.
Growing online clothing store Blozom
Boutique.
Establish a Blozom Boutique clothing
line.
O
Threats
Cost and effectiveness of marketing to
women “Baby Boomers”.
New retail shops that may or may not
open in the future.
T
[YEAR] Business Plan | Blozom Boutique 17 / 36
20. Competition
Start Writing here...
In Pleasantville, there are no direct competitors offering our unique services or
targeting Baby Boomers specifically. In the Downtown District, the shops most
closely competing with Blozom Boutique are as follows:
Competitors
EcoWise Boutique
EcoWise Boutique, which targets a
younger demographic and
specializes in natural fiber clothing.
They also carry local art and
jewelry.
Caddy Corner Kids
Caddy Corner Kids, which targets
parents shopping for children,
specializes in children’s clothing,
accessories, and toys.
Kati Kouture
Kati Kouture, which targets younger
women, specializes in offering
industrial chic clothing with “classic
lines and a punk-gothic edge.”
Marjorie Joe’s Fashion & Gifts
Marjorie Joe’s Fashion & Gifts
targets older women within our
target demographic, but specializes
in the more homemade, old-
fashioned style clothing.
Start Writing here...
There is one super-store within a 60-mile radius of Pleasantville. The store is
similar to Walmart in that it sells lesser quality items at a lower price. But there
are two chain department stores. They sell men’s, women’s, and children’s
clothing along with home accents, electronics, and appliances. While familiarity
is comforting, industry research indicates increasing frustration with the inferior
Competitive Advantage
Consumer Demand for Unique
Designs
Blozom will focus solely on unique
clothing not available through mass
market channels.
Management
Our management team has years of
fashion experience that allows us to
sell to and serve customers in a
much more sophisticated manner
than our competitors.
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[YEAR] Business Plan | Blozom Boutique 19 / 36
21. Relationships
Having been in the fashion
community for years, [Founder’s
Name] knows all of the relevant
players and media outlets. As such,
it will be relatively easy for us to
build branding and awareness of our
store.
Exclusive
To date, our primary competitive
advantage is the absence of any
store like ours in the Pleasantville
area
Competitive Pricing
Chelsea Helmut Lang Haute Hippie
Sweaters $30-$40 $100-$150 $50-$60
Pants/Jeans $60-$80 $150-$200 $60-$75
Dresses $40-$60 $100-$150 $75-85
Tops $30-$40 $75-$150 $40-$60
[YEAR] Business Plan | Blozom Boutique 20 / 36
23. Philosophy
Start Writing here...
Our company’s core business strategy is to combine exceptional and
knowledgeable customer service with quality stylish merchandise. And n turn,
we’ll provide an enjoyable shopping experience for our customers. Blozom
Boutique’s mission is to offer women of the Baby Boom generation a wide
selection of fashionable, figure-flattering clothing. Our aim is to establish our
Internet Strategy
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As the Internet has become a staple of American life and retail merchandising,
Blozom Boutique will build a website on which we will sell our products, too.
We have secured the domain name BlozomBoutique.com and will begin site
development using Shopify or Wix. These platforms allow us to create an
online storefront quickly and will manage all aspects of it including creating
Direct E-mail
Start writing here...
Blozom will utilize an existing client book and begin to capture email addresses
at various events and directly through their website. Newsletters will be sent
out at the beginning of each month and include updates about the collection,
new postings on the company blog, behind the scenes materials, and other
brand-related information.
Pricing Strategy
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Blozom pricing will be appropriate for the high quality and level of service
associated with the store. Pricing will be on par with Helmut Lang.
Marketing & Promotion Strategy
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[YEAR] Business Plan | Blozom Boutique 22 / 36
24. Start Writing here...
We both have strong marketing backgrounds and recognize the significance of
effective marketing. We expect our strategy to draw consumers into Blozom
Boutique from the very beginning. Moreover, we will hire a local PR firm to help
us develop and implement a strategic marketing plan and guide our publicity
efforts in a cost-effective manner. Our marketing message, logo, and slogans
Public Relations
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We will contact all local and area newspapers and television stations and send
them a press release describing the opening and unique value proposition of
Blozom.
Advertising
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Blozom will initially advertise in newspapers and sponsor fashion and charity
events in order to gain awareness.
Ongoing Customer Communications
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Blozom will maintain a website and publish a monthly email newsletter to tell
customers about new events, products, and more.
Pre-Opening Events
Before opening the store, Blozom will organize pre-opening events to create
buzz and awareness for Blozom.
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[YEAR] Business Plan | Blozom Boutique 23 / 36
25. Pre-Opening Events
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Fashion Shows
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Fashion shows are generally events where a collection premieres, designer
launches, and new runway trends are shown and are thus the most connected
and widely attended events for the Company’s targeted members.
The most well-known fashion show is the New York Fashion Week, now known
as Mercedes-Benz Fashion Week, which expands globally each season.
Sales Strategy
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Blozom Boutique plans to generate sales via strategic marketing efforts. These
concentrated efforts will be targeting new and returning customers as well as
single-visit tourist consumers. We will also implement a referral program for
rewarding customers who refer new customers with discount coupons.
Following our grand opening, we will conduct a direct-mail campaign to
Strategic Alliances
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Blozom Boutique plans to join the Pleasantville Chamber of Commerce as well
as the Pleasantville Downtown Merchants Association. These organizations
are dedicated to promoting local businesses within our community and sponsor
several events downtown each year. As a member of these organizations,
Blozom Boutique will gain exposure, make business contacts, and will benefit
Goals
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[YEAR] Business Plan | Blozom Boutique 24 / 36
26. Start Writing here...
The following is a list of business goals and milestones we intend to
accomplish in our first year of operations.
Complete renovating, stocking, hiring, and initial marketing.
Host a successful grand-opening event.
Exit Strategy
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The co-owners intend to launch and grow Blozom Boutique for many years into
the future. In the event that our investors require repayment of their initial
investments, plus a large return on their investments, we will seek a partner to
buy out the investors’ shares. Another alternative is a management buyout,
which will be agreed upon in advance.
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[YEAR] Business Plan | Blozom Boutique 25 / 36
28. Product Development
Start Writing here...
We are currently working with several apparel wholesalers, garment
manufacturers, and two freelance fashion designers to assemble our inventory.
We are also working with city economic-development officials to secure all
required permits and occupational licensees. Once we secure financing, we will
move ahead with the facade renovation, which we will pay for via the PDRC.
Operations
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As a retail establishment, Blozom Boutique will conduct business seven days a
week from 10 a.m. to 6 p.m. Monday through Thursday, from 10 a.m. to 8 p.m.
Friday and Saturday, and 12 p.m. to 6 p.m. on Sunday. During the holiday
seasons and during special events, we will extend store hours. At this point,
the retail store will take require approximately 2/3 of the building’s available
Milestones
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Blozom expects to achieve the following milestones in the following 6 months:
Date Milestone
[Date 1] Finalize lease agreement
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30. Organizational Structure
Start Writing here...
As a small business, we will have a small staff. Both co-owners will assume
leadership roles within the company and will be responsible for daily
operations, overseeing marketing efforts, buying merchandise, and managing
inventory, and all other administrative duties. A small sales staff will assist co-
owners with securing sales, assisting customers, and general maintenance of
Leadership
Start Writing here...
Co-owners, Robin Mathews, and Joanna Jensen created this boutique
business plan. Both will co-manage Blozom Boutique. However, daily
responsibilities will differ.
Robin Mathews will manage the day-to-day operations including supervising
staff, maintaining inventory, and bookkeeping. Mathews worked ten years in
Staff Members
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Blozom Boutique will employ a sales staff of 3 part-time employees. These
positions are yet to be filled. However, we feel the labor pool is such that
finding qualified employees will not be an issue. Our sales associates will be
paid an hourly wage, plus commission. We will provide bonuses via sales
incentives and conduct an annual review to encourage employee retention.
Hiring Plan
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Robin Mathews will serve as the CEO. In order to launch, we need to hire the
following personnel:
Assistant Manager
Designers
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[YEAR] Business Plan | Blozom Boutique 29 / 36
31. 9.
Financial Plan
Fund Requirements
Use Of Funds
Income Statement Projections
Cash Flow Projections
Balance Sheet
Key Assumptions & Forecasts
[YEAR] Business Plan | Blozom Boutique 30 / 36
32. Fund Requirements
Start Writing here...
Blozom Boutique will need $282,000 to get our business off the ground. We are
currently seeking funding from outside investors and business loans.
At this time we have raised $50,000 in equity capital and an additional $12,000
for a specific-use grant. Both co-owners, Robin Mathews and Joanna Jensen
have invested $25,000 each into Blozom Boutique. We are seeking investors
Use Of Funds
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We will use the funds we obtain from investment in this boutique business plan
to pay for renovations, including the outside facade (to be paid for via PDRC
grant), construction of fitting rooms, sales counter, painting, carpeting, lighting,
decor, and display fixtures. We will also purchase inventory, a cash register,
computer equipment, and an inventory management system. We will use the
Income Statement Projections
Based on our marketing plans, location, store size, and product offerings, we expect to collect annual
sales of $285,000 in year one, $375,000 in year two and $525,000 in year three.
Our average cost of goods sold will be 40%, which leaves us with a gross margin of 60%. Our
minimum monthly fixed costs are $15,500 per month, so we will need to generate sales of $25,833 per
month to break even. We will become profitable on a monthly basis before the end of our first year.
In our third year, we will earn a net income of $105,000. The accompanying income statement
demonstrates our company’s profitability.
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues
Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638
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33. Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses & Costs $271,850 $412,775 $435,504 $454,131 $473,263
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
EBT ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Year 1 Year 2 Year 3 Year 4 Year 5
Cash Flow Projections
Our business will collect immediate payment from customers, so our cash flow statement will be
substantially similar to our income statement. Our cash flow statement clearly demonstrates our ability
to cover all bills.
Year1 Year2 Year3 Year4 Year5
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
[YEAR] Business Plan | Blozom Boutique 32 / 36
34. Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389
Year1 Year2 Year3 Year4 Year5
Balance Sheet
Blozom Boutique will launch with $220,000 in equity capital and $50,000 in loans. Credit amounts and
supplier terms for inventory will appear in our balance sheet as short-term liabilities. We will not
document jewelry consignments from vendors in our balance sheet and will expense these items as we
sell them. Details are shown in our enclosed balance sheet.
Year1 Year2 Year3 Year4 Year5
ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
[YEAR] Business Plan | Blozom Boutique 33 / 36
35. Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450
Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY
Debt $317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES &
EQUITY
$247,200 $285,870 $320,052 $385,322 $485,0
Year1 Year2 Year3 Year4 Year5
Key Assumptions & Forecasts
We base our projections on the assumption that the economy, consumer spending habits and
population growth in Pleasant ville will continue for the foreseeable future.
Below please find the key assumptions that went into the financial forecast and a summary of the
financial projections over the next five years.
Retail Price % of Collection Wholesale Price
Cost of
Production
Jackets $227.00 17% $117.98 $58.93
Dresses $220.00 22% $114.23 $54.92
Tops $134.00 31% $68.43 $36.23
[YEAR] Business Plan | Blozom Boutique 34 / 36
36. Bottoms $167.00 25% $86.88 $48.45
Scarves $78.00 3% $39.53 $24.03
Accessories $75.00 3% $38.25 $24.75
Retail Price % of Collection Wholesale Price
Cost of
Production
[YEAR] Business Plan | Blozom Boutique 35 / 36
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