ppt on brand for small children and preagnet women

1. MUM TO BE
Customize Maternity Wear
Business Proposal

2. Contents
• Business Overview And Strategy
• Our Products
• Unique Selling Propositions
• Branding
• Swot Analysis
• Client Profile
• Launch Strategy
• Competitor Study
• Pricing

3. Business Overview And Strategy
• Mission : Our Brand Mum To Be main agenda is to offer the
customers a wide range customize sizes of functional product to
choose from to become the premier maternity brand for the
expectant mother.
• Objective : To create functional garment that will solve the problems
faced by women during pregnancy.
• Vision : To innovate, To lead , To enhance , to provide best value
product and services to global customers .

4. Our Products

5. Unique Selling Propositions
• Organic Fabric :- Organic fabrics are skin friendly and essentials for m
other and baby, synthetic fabric not only harm the environment but
can also damage the skin and create skin allergy.
• Natural Dye :- Natural dying Natural dying is done from the plants and
the vegetable extracts which can get easily decompose into the soil.
Chemical dying is harmful for the environment as it releases the
garment and the substances used for dying fabrics are not
decomposable.
• Sizes :- Our brand clothes can be self tighten and loosen by customer
itself, with margin in it through flaps, cord and belts.

6. Branding
• Brand Name: MUM To BE
• Brand loyalty: Organic fabrics used and customized sizes
• Features:
1.Our brand name is easy to pronounce, spell and remember
2.Our name itself specify the charm of a pregnant lady
3.Our brand design is unique
4.Our brand name is capable of being registered.
Tagline: Style your own way

7. •1.Organic Fabric Used
•2.More Design With Functional Detailing
•3.Functional Design For Long Use Of Garment
•4.Solve Almost All Purpose Of Pregnant Lady
•5.Self Tighten And Loosen Garment
1.Not Serving To Kid Section
2.Limited Flexibility In Price
3.High Transportation Cost
1.Environment Friendly Product
2.Able To Create Customer Satisfaction By Products
3.The Increase In Pregnant Working Women
1.Strong Competition
2.Cost Of Raw Material
3.Fluctuation Birth Rate In India
SWOT

8. Client Profile
• Gender- Female
• Age- 25-35
• Class - Upper Middle Class and Elite Class
• Demography- Indian
• Profession- Can be working/ can be non working
• Client- Our clients are those women who are independent, bold enough to choose
what they want for themselves. Who knows what’s best for them. Who give priorities
to their look, comfort and who feels confident.
• Go out to eat 2-3 times a week. For her the outing is important as much as the other
things in life.
• Spend enough money per month on clothing for themselves.
• Women that are working and wants to look confident and beautiful at the same time.

9. Launch Strategy
We are a new product line, we understand that we will have to generate excitement
about our apparel in order to generate business.
• One of the most popular techniques to do this is through pre-launch giveaways and
contests. We will give our product away to an exclusive group of lucky participants,
in exchange for them helping getting the word out.
• Organize a launch event in any of the mom’s show.
• Will provide gift vouchers to early birds
• Will advertise on google as done by many brands
• We will provide short and crisp brief about the brand on the website that will make
it easier for the customers to know the ideology of our brand.

10. Competitor Study
With a constant change in a pregnant woman’s body shape and size, appropriate maternity
outfits are a must-have for every mom-to-be to ensure she remains comfortable. That doesn’t
mean she will have to compromise on fashion and rely on baggy attires. Mother’s charm is a
maternity wear brand in India. There are many designers and brands in India that are selling
maternity wear clothing both online and offline.
Momz Joy With a range of maternity dresses, bottoms and kurtas in various designs, this
maternity brand aims to cater to the “trendy” mother. The garments are made of skin-friendly,
stretchable fabrics to adapt to a woman’s changing body curves. Price: Rs 899 onwards
Morph Maternity From tops and bottoms to ethnic ensembles, Morph offers formal and
casual maternity attire. It also has a separate collection of maternity lingerie, including leak-
proof ones needed for nursing. Price: Rs 795 onwards
Ajio Maternity Wear The maternity section of this brand lays out an attractive collection of
floral print maternity dresses, maternity skirts and tops, and wrap dresses, among others, with
designer sleeves, for those evenings out when none of your old clothes fit! Price: Rs 390
onwards

11. PRICING
Price denotes money value of a product. It represents the amount of
money for which a product can be exchanged.
Our brand is using value oriented and competitive pricing by adding
psychological factor to it.
• Shirts-> Rs.1999-2999
• Tops-> Rs.1499-2499
• Dresses-> Rs.1999-4999
• Bottom-> Rs.2999-3999

12. Compiled By:-
Anjali Agarwal