SlideShare a Scribd company logo
1
Confidential
Innovations in Consumer Engagement
Mary Ray, MyHealthTeams
Co-founder & Chief Operating Officer
Health Datapalooza 2017
2
MyHealthTeams’ 24 Social Networks (~1MM Members)
@marycray #hdpalooza
3
The World Health Organization
estimates that by 2020 157 million
Americans will be affected by at least
one chronic condition requiring
medication therapy
Credible body of evidence supports
this: strong social ties lead to
improved health outcomes.
Sources:
Breast Cancer Research and Treatment: January 2013, Volume 137, Issue 1, pp
261-271. Candyce H Kroenke, ScD, MPH,a Charles Quesenberry, PhD,b Marilyn L.
Kwan, PhD,b Carol Sweeney, PhD,c Adrienne Castillo, MS, RD,b and Bette J. Caan,
DrPHb
#MyHealthTeams
4
The beliefs,
perceptions motivation
and attitude of a
patient greatly
impact
adherence.
Source:
World Health Organization, 2003, Adherence to Long-term Therapies, Evidence
for Action. http://apps.who.int/iris/bitstream/10665/42682/1/9241545992.pdf
#MyHealthTeams
5
The healthcare system can
provide care in the system,
prescribed and inform the
patient of next steps.
The rest is up to the
patient.
#MyHealthTeams
6
PATIENTS – PEERS’
INFLUENCE
BELIEFS, ATTITUDES, MOTIVATIONS
AND PERCEPTIONS
#MyHealthTeams
BETTER MEDICATION ADHERENCE
IMPROVED HEALTH OUTCOMES
7
The World Health Organization
estimates that by 2020 157 million
Americans will be affected by at least
one chronic condition requiring
medication therapy
3 KEY FACTORS
In creating a valuable setting
for peer-to-peer influence to
take place.
§  Critical Mass of Informed &
Trustworthy Peers
§  Social Proof
§  Encouragement
#MyHealthTeams
8
DRUG TREATMENT
& THERAPY
BURDEN OF DISEASE
LIFE HACKS
SOCIAL &
EMOTIONAL
TRIGGERS
OF FLARE
UPS
OTHER
WHAT MEMBERS TALK ABOUT
#MyHealthTeams
9
Social/Emotional Signal: ‘When Do I Get Back to Normal?’
@marycray #hdpalooza
10
Gap in Care Signal: ‘Help Me Treat Other Symptoms’
‘Treat the bleed’
UNTREATED
Symptoms
Source: What Matters in Hemophilia? – July 2016 survey of MyHemophilitaTeam members conducted in partnership with Biogen. N=49
Top 5 responses to the question, “Which of the following impact your daily life? (Check all that apply).”
65%
65%
56%
56%
Bleeds
Depression
Pain
Mobility Issues
Bleeds
Infusions
Prophylactic
Factor
On-Demand
@marycray #hdpalooza
11
Adherence Signal: ‘Here’s How I Manage Side-Effects’
@marycray #hdpalooza
12
Conclusion: Begin with Empathy
@marycray #hdpalooza
INNOVATIVE
THINKING
RELEVANCE
=+
SIMPLICITY
ACTIONABILITY
EMPATHY

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MyHealthTeams -- Innovations in Consumer Engagement

  • 1. 1 Confidential Innovations in Consumer Engagement Mary Ray, MyHealthTeams Co-founder & Chief Operating Officer Health Datapalooza 2017
  • 2. 2 MyHealthTeams’ 24 Social Networks (~1MM Members) @marycray #hdpalooza
  • 3. 3 The World Health Organization estimates that by 2020 157 million Americans will be affected by at least one chronic condition requiring medication therapy Credible body of evidence supports this: strong social ties lead to improved health outcomes. Sources: Breast Cancer Research and Treatment: January 2013, Volume 137, Issue 1, pp 261-271. Candyce H Kroenke, ScD, MPH,a Charles Quesenberry, PhD,b Marilyn L. Kwan, PhD,b Carol Sweeney, PhD,c Adrienne Castillo, MS, RD,b and Bette J. Caan, DrPHb #MyHealthTeams
  • 4. 4 The beliefs, perceptions motivation and attitude of a patient greatly impact adherence. Source: World Health Organization, 2003, Adherence to Long-term Therapies, Evidence for Action. http://apps.who.int/iris/bitstream/10665/42682/1/9241545992.pdf #MyHealthTeams
  • 5. 5 The healthcare system can provide care in the system, prescribed and inform the patient of next steps. The rest is up to the patient. #MyHealthTeams
  • 6. 6 PATIENTS – PEERS’ INFLUENCE BELIEFS, ATTITUDES, MOTIVATIONS AND PERCEPTIONS #MyHealthTeams BETTER MEDICATION ADHERENCE IMPROVED HEALTH OUTCOMES
  • 7. 7 The World Health Organization estimates that by 2020 157 million Americans will be affected by at least one chronic condition requiring medication therapy 3 KEY FACTORS In creating a valuable setting for peer-to-peer influence to take place. §  Critical Mass of Informed & Trustworthy Peers §  Social Proof §  Encouragement #MyHealthTeams
  • 8. 8 DRUG TREATMENT & THERAPY BURDEN OF DISEASE LIFE HACKS SOCIAL & EMOTIONAL TRIGGERS OF FLARE UPS OTHER WHAT MEMBERS TALK ABOUT #MyHealthTeams
  • 9. 9 Social/Emotional Signal: ‘When Do I Get Back to Normal?’ @marycray #hdpalooza
  • 10. 10 Gap in Care Signal: ‘Help Me Treat Other Symptoms’ ‘Treat the bleed’ UNTREATED Symptoms Source: What Matters in Hemophilia? – July 2016 survey of MyHemophilitaTeam members conducted in partnership with Biogen. N=49 Top 5 responses to the question, “Which of the following impact your daily life? (Check all that apply).” 65% 65% 56% 56% Bleeds Depression Pain Mobility Issues Bleeds Infusions Prophylactic Factor On-Demand @marycray #hdpalooza
  • 11. 11 Adherence Signal: ‘Here’s How I Manage Side-Effects’ @marycray #hdpalooza
  • 12. 12 Conclusion: Begin with Empathy @marycray #hdpalooza INNOVATIVE THINKING RELEVANCE =+ SIMPLICITY ACTIONABILITY EMPATHY